词条 | Sagacity segmentation |
释义 |
BackgroundSagacity segmentation was developed by a company trading as Research Services in the early 1980s. The objective was to gain greater insights from segmentation variables such as the family, occupation, and income.[2] Segmentation criteriaThe segmentation criteria include:[3]
This approach to segmentation generates 24 groups of households. Sagacity segmentation is most often used by banks and financial institutions because life-stage is perceived to be a major factor in making major financial decisions such as purchasing a car, house or life insurance. Sagacity segmentation is widely used in media analyses and media planning.[4] See also
References1. ^Brierly, S., The Advertising Handbook, London, Routledge, 1995, p. 32 2. ^Rayner, P., Wall, P. and Kruger, S., Media Studies: The Essential Resource, London, Routledge, 2013, p. 107 3. ^Brierly, S., The Advertising Handbook, London, Routledge, 1995, p. 33 4. ^Wilson, R.M.S. and Gilligan, M., Strategic Marketing Management: Planning, Implementation and Control, 3rd ed., Elsevier Butterworth-Heinemann, 2007, p. 334 2 : Market research|Statistical classification |
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