| 词条 | Scott's Porage Oats |
| 释义 |
Scott's Porage Oats is a Scottish breakfast cereal (a brand of porridge) sold in the United Kingdom. History of the brandPorridge has been consumed in Scotland as a staple food since the Middle Ages, and is primarily consumed in the winter. A&R Scott began producing Scott's Midlothian Oat Flour in 1880, in Glasgow,[1] moving to Edinburgh in 1909, and the distinctive name, Scott's Porage Oats, was adopted in 1914.[1] They have been milled at the Uthrogle Mills[2] at Cupar in Fife, Scotland, since 1947.[1] In 1982, A&R Scott was purchased by Quaker Oats Ltd, one of their main competitors.[3] The company was based in Edinburgh. PepsiCo merged with the Quaker Oats Company in 2001.[4] Sales of porridge oats continue to be higher in Scotland than in the rest of the UK, with Scott's Porage Oats taking the highest brand share.[5] The company holds a Scott's Porage Oats Food & Drink Fair at the St Andrews Festival in November each year at the Byre Theatre. It has a Golden Spurtle Award for competitive porridge making.[6] Description and preparationScott's claims to use only the highest quality oats and milling processes. The company does not state the origin of the oats themselves. The oats are rolled thicker than standard oats and are gently kilned to create what the company considers to be "the truest taste".[7] Scott's oats can be made into porridge either in the microwave or on a stovetop, with the addition of milk or water and other flavourings (typically salt or sugar). Oats can also be used in stews, as a topping for fruit crumble or haddock pie, and in cookies or flapjacks, and in many other recipes. Some packs come with a number of suggested recipes. AdvertisingIn the late 1990s to early 2000s, Scott's Porage Oats ran a successful UK advertising campaign on cinema and television featuring the actor Rory McCann in a kilt and actress Rebecca Godwin as his admirer. Rory McCann, a former lumberjack, subsequently made many public appearances and is widely seen as the "face" of Scott's Porage Oats.[8] Other British brandsThe following additional brands come under the Quaker Oats umbrella:
References1. ^1 2 {{cite web|url=http://www.scottsporage.co.uk/the-scotts-porage-story/our-heritage/#1|title=Scott's Porage - Our Heritage|publisher=Scott's Porage Oats|accessdate=19 October 2010}} 2. ^Food trades directory of the UK & Europe, Volume 1, Newman Books, 1997, p.361 3. ^{{cite web|title=1982 - Quaker Oats Ltd|url=http://www.scottsporage.co.uk/the-scotts-porage-story/our-heritage/#8|work=Scott's Porage: Our Heritage|publisher=Scott's Porage|accessdate=21 January 2011}} 4. ^{{cite news|title=Pepsi wins Quaker Oats battle|url=http://news.bbc.co.uk/1/hi/business/1053759.stm|accessdate=8 January 2015|work=BBC News|date=4 December 2000}} 5. ^Mintel 2002 6. ^{{cite web| url=http://www.goldenspurtle.com| title=Golden Spurtle World Porridge Making Championship| publisher=Golden Spurtle World Porridge Making Championship| accessdate=25 July 2009}} 7. ^ Dooyoo.co.uk/package description accessed 5 January 2007 8. ^{{cite news| url=http://news.scotsman.com/latestnews/19-Rory-McCann.2679972.jp | location=Edinburgh | work=The Scotsman | title=19 Rory McCann | date=20 November 2005}} External links
3 : Quaker Oats Company cereals|Scottish cuisine|Scottish brands |
| 随便看 |
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。