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词条 Shake n' Vac
释义

  1. Advertising

  2. References

{{Use dmy dates|date=September 2015}}{{Use British English|date=September 2015}}{{Infobox television advert
|name= Glade Shake n' Vac
|image=
|caption=Jenny Logan holding the Shake n' Vac
|client=
|product=Glade Shake n' Vac
|agency=S. C. Johnson & Son
|music=1950's rock and roll style
|released=1980
|runtime=30 seconds
|language=English
|starring=Jenny Logan
|country= United Kingdom
}}Glade Shake n' Vac is a powdered carpet freshener. The powder is shaken onto the carpet before vacuuming. It is marketed and sold in the United Kingdom by S. C. Johnson & Son.[1] First sold in 1979, the product became well known because of its popular "Dancing Woman" television commercial during the 1980s, and the television advert was voted one of the most popular in Britain.[2]

Advertising

First going on air in the early 1980s, the advertisement featured the English actress Jenny Logan,[3]

dancing about in a typical British living room in high heels, shaking the powder onto a carpet and vacuuming it up, while appearing to sing a musical jingle. The main lyric is "do the Shake n' Vac, and put the freshness back".

The commercial was produced by Benton and Bowles advertising agency, written and art directed by Peter West and Guy Winston and produced by Simon Wells. The director was Bob Mahoney.

Although the Shake n' Vac product was on sale in shops in 1979, ITV industrial action of 1979 resulted in the television advert being delayed until 1980.[4]

The jingle was in a 1950s rock and roll retro style, a style very popular in the UK in the 1970s and 1980s. In 2000, the advertisement polled 18th place in the Channel 4 The 100 Greatest TV Adverts programme,[5] and an ITV list in 2005.[6]

References

1. ^{{cite web|url=http://www.scjohnson.co.uk/nqcontent.cfm?a_id=6003|title=S.C Johnson, Shake n' Vac|accessdate= 2008-03-23|publisher=SC johnson}}
2. ^{{cite web|url=https://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/06/27/njingles127.xml|title=Daily Telegraph, Shake n' Vac named most popular TV jingle|date= 2006-06-26|accessdate=2008-03-23|author=Matthew Moore|publisher= Daily Telegraph}}
3. ^{{cite web|url=https://www.imdb.com/name/nm1036672/|title=The internet movie database, Jenny Logan's acting career|accessdate= 2008-03-23|publisher= Internet movie database }}
4. ^{{cite web|url=http://www.warc.com/Search/Browse/Marketing_Intelligence/Advertisers/I_-_J/Johnson_Wax/|title=Marketing Intelligence Advertisers, Johnson wax|accessdate= 2008-03-23|publisher= Marketing Intelligence Advertisers}}
5. ^{{cite web|url=http://www.dvdfever.co.uk/100tvads.shtml|title=The 100 Greatest TV adverts|accessdate= 2008-03-23|publisher= DVDfever}}
6. ^{{cite web |url=http://www.thinkbox.tv/server/show/nav.943 |title=Archived copy |accessdate=2009-04-17 |deadurl=yes |archiveurl=https://web.archive.org/web/20090305130459/http://thinkbox.tv/server/show/nav.943 |archivedate=5 March 2009 |df=dmy-all }}

6 : Advertising campaigns|Television commercials|1980s television commercials|Cleaning products|S. C. Johnson & Son brands|Products introduced in 1980

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