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词条 Sheng Siong
释义

  1. History

  2. Publicity

  3. Philanthropy

  4. Milestones and awards

  5. See also

  6. Notes

  7. References

  8. External links

{{pp-sock|small=yes}}{{Infobox company
| name = Sheng Siong Group Ltd.
| logo = ShengSiongLogo.png
| type = Public
| traded_as = {{sgx|OV8}}
| fate =
| predecessor =
| successor =
| foundation = {{start date and age|1985}}
| founders = Lim Hock Chee
Lim Hock Eng
Lim Hock Leng
| defunct =
| location_city =
| location_country = 6 Mandai Link, Singapore 728652
| locations = 48 stores (as of May 2018)
| key_people = Lim Hock Chee (CEO)
| industry = Retail
| num_employees = {{formatnum:2324}} (2010).[1]
| products = Grocery stores, supermarkets and hypermarkets
| revenue = {{Increase}} SGD $829 million (2017) [2]
| net_income = {{Increase}} SGD $69.5 million (2017) [2]
| homepage = Corporate Website
|}}Sheng Siong Group Ltd. (Chinese: 昇菘集团) is the parent company of Sheng Siong Supermarket Pte Ltd, commonly known as Sheng Siong, the third largest chain of supermarkets in Singapore.[3]

History

Sheng Siong is a chain of supermarkets in Singapore founded by Mr Lim Hock Chee and his two brothers, Mr Lim Hock Eng and Mr Lim Hock Leng. Mr Lim Hock Chee is also the current CEO of Sheng Siong.

[4][5][6][7]

The Lim family moved to another farm in Punggol in the 1970s. Years later, the farm experienced an excess supply of pigs, thus Lim Hock Chee and his wife rented a small section within a Savewell provision store in Ang Mo Kio to sell the chilled pork from their pig farm in 1984.[4] In 1985, following the move to phase out pig farming by the Singapore Government, the Lim brothers ventured into the retail business by launching Sheng Siong's foremost operation in a single shophouse unit, (in the same Savewell store premises in which Lim Hock Chee was selling pork, after the Savewell chain faced financial trouble and had to let go of its stores) together with an ex-Savewell managerial staff.[4][8][9][10] Sheng Siong has since evolved into a chain of 37 stores, mainly supermarkets, in Singapore.

The store initially focused on providing a wide range of no-frills products and increased sales by accepting lower profit margins. Other cost-saving measures included employing less staff and avoiding the use of in-house plastic bags.[6][9]

Sheng Siong has been awarded top 500 retail enterprises in 2007 and became the third-largest retailer in Singapore.[11] The company has also been awarded as Superbrands Singapore from 2008 to 2014.[12][13] Sheng Siong Group Ltd. is publicly listed at the SGX (code: OV8) since August 17, 2011.[14]

As of July 2014, the Lim brothers have a net worth of $545 million and are ranked 45th on the Forbes Singapore's 50 Richest list.[15]

  • Business Strategy: The company “maximises profit margins by constantly challenging itself to churn out higher turnover per square feet of retail space”.[10] It also strategizes the business so as to offer products at a low price and provide efficient service that can serve more customers within the same period of time.[10]
  • Future plans : In 2009, Lim expressed his hopes to take the Sheng Siong business public and also expand it within Malaysia[4][10] or China[16] in future.
  • Company Revenue:For the financial year of 2014, the company’s revenue had increased 5.6% year-on-year to S$726.0 million.[17] In the second quarter of 2014, the company saw a 30.3% growth of its net profits to S$11.1 million.[18]
  • Environmental practicesSheng Siong has installed the largest single solar panel system in Singapore on the roof of its headquarters and distribution centre at Mandai. Under the best conditions, the 11,000 sq m installation can supply enough power to more than 200 four-room flats.[19]

In October 2013, Sheng Siong received the Solar Pioneer Award for its efforts to become a more environmentally-friendly business.[20][21]

Publicity

The supermarket chain has also launched its own television variety programmes named "The Sheng Siong Show" on Channel 8 (since April 2007) and "Sheng Siong Live!" on Suria (since 2009) broadcast in Singapore, usually on weekends during prime time. "The Sheng Siong Show" were hosted by Dasmond Koh and Kym Ng.[10][22]

The show aims to generate publicity and sales promotion for Sheng Siong. The series was renewed for a 13th year, and the 25th season will premiere on May 4, 2019.[23] During the show's run, over $13 million was awarded through various game segments, such as in-studio games, karaoke competitions, outdoor cooking (hosted by a correspondent{{efn|name=Outdoor cooking|The current host is Denise Camillia Tan as of season 21 (May 2017). Previous hosts including Vivian Lai, Tracy Lee and Seraph Sun.}} with one shopper winning $888), phone-in hundredfold (contestants have a chance to win 50, 60, 80 or 100 times the receipt purchase) and the weekly thousandfold jackpot game (300, 400, 500 or 1,000 times the purchase){{efn|name=Thousandfold Jackpot|Before the fourth season (aired on November 2008), the thousandfold jackpot game was then a draw for one shopper winning S$100,000, which held three times per season. Between seasons 4 to 23 (2008 to 2018), the thousandfold jackpot game was conducted biweekly (once every two weeks), before changing to weekly starting season 24 (November 2018).}}. On an episode aired January 12, 2019, Chen Si Jie (Chinese: 陈思洁) became the programme's largest winner in the show history after winning $193,400 during the thousandfold jackpot game[24], and Chen was the third known largest winner in any Singaporean game show's history, behind Wu Huixin (Chinese: 吴惠欣) from Don't Forget The Lyrics, and a male contestant from Who Wants to be a Millionaire, who respectively won $200,000 and $250,000.[25]

Philanthropy

In 2012, Sheng Siong received the Merit Award from the People’s Association Community Spirits Award in recognition of its committed efforts in reaching out and contributing to the community.[18][22]

From 2009 to 2014, Sheng Siong was a benefactor for Singapore Red Cross Society's Project R.I.C.E which reaches out to underprivileged families by gifting them with rice during Chinese New Year.[26][27][28] The public could buy rice vouchers at a reduced price at any Sheng Siong outlet to support this initiative.[26][27] Sheng Siong raised the most amount of rice at 111,813 kg in 2013.[27]

Milestones and awards

Some of Sheng Siong’s milestones are listed below:

1985 First Sheng Siong outlet was launched in Ang Mo Kio [6][7][29]
1988 A second outlet was opened in Bedok [6][7][29]
1995 Expanded to a third outlet at Woodlands – the first supermarket to offer both “wet and dry” shopping options [4][6][7][29]
2003 Three-in-one wet/dry market, supermarket and food court opened at Tekka Mall (now known as The Verge)
2007 - Launched the “Sheng Siong Show” on Mediacorp Channel 8 & Toggle Live.[10][22][29]-Third-largest retailer in Singapore based on annual sales revenue from 2007 to 2013, according to the Retail Asia-Pacific Top 500 survey by Euromonitor International.[22]
2011 - Sheng Siong’s new Headquarters cum Distribution Centre officially opened at Mandai Link.[29]- Sheng Siong Group Limited was listed on the Mainboard of the Singapore Exchange.[22]

Selected awards achieved:

2008 Achieved the “Superbrands” status award from 2008 to 2014.[17][22]
2011 Received the “Most Transparent Company Award under the New Issues Category at the Securities Investors Association Singapore (SIAS) Investors’ 12th Choice Awards.[30]
2012 - Received the “Most Transparent Company Award” under the Retail and Household Goods category at the SIAS 13th Investors’ Choice Awards.[30][31]- Merit Award from the People’s Association Community Spirit Awards.[22]- Awarded “Best of the Best” Retailer in Singapore for the Retail Asia Top 500 Awards from 2012 to 2013.[30][31]
2013 - Achieved the Solar Pioneer Award for the largest single solar panel installation in Singapore at their Mandai Distribution Centre.[20][21]- Runner-up for the “Most Transparent Company Award” under the Retail and Household Goods category at the SIAS 14th Investors’ Choice Awards.[30]
2014 Winner of the Singapore Productivity Award [32]

See also

  • List of supermarket chains in Singapore

Notes

{{notelist}}

References

1. ^{{cite news |url=http://www.shengsiong.com.sg/product_images/investor/prospectus.PDF |title=Financial Highlights |accessdate=2011-07-13 |publisher=OCBC Bank |deadurl=yes |archiveurl=https://web.archive.org/web/20111001103702/http://www.shengsiong.com.sg/product_images/investor/prospectus.PDF |archivedate=2011-10-01 |df= }}
2. ^{{cite news |url=http://www.businesstimes.com.sg/companies-markets/sheng-siongs-q4-profit-up-93 |title=Sheng Siong's Q4 profit up 9.3% |date=2018-02-22 |accessdate=2018-05-04 |publisher=Business Times}}
3. ^{{cite web|title=Retailing in Singapore|url=http://www.euromonitor.com/retailing-in-singapore/report|publisher=Euromonitor|accessdate=2013-03-05|date=Feb 2012}}
4. ^{{cite news|last1=Chan|first1=F|title=From pig farmer to supermarket chain owner|url=http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes20090610-2.2.54.4.aspx|accessdate=17 February 2015|work=The Straits Times|publisher=Retrieved from NewspaperSG|date=2009-06-10}}
5. ^{{cite news|title=Sheng Siong kidnapping: From pig farmer to supermarket tycoon; from the archives|work=The Straits Times|publisher=Retrieved from NewspaperSG|date=2014-01-10}}
6. ^{{cite news|last1=Teo|first1=G|title=Now showing - Supermarket sweep|url=http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes20030817-1.2.57.8.aspx|accessdate=17 February 2015|work=The Straits Times|publisher=Retrieved from NewspaperSG|date=2003-08-17}}
7. ^{{cite news|last1=Mulchand|first1=A|last2=Fong|first2=T|title=His children will just have to fend for themselves|url=http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes20040613-1.2.5.6.aspx|accessdate=17 February 2015|work=The Straits Times|publisher=Retrieved from NewspaperSG|date=2004-06-13}}
8. ^{{cite news |url=http://infopedia.nl.sg/articles/SIP_1673_2010-06-16.html |title=NLB / Sheng Siong |date=2010-06-16 |author=Alvin Chua |accessdate=2012-03-15 |publisher=National Library Board |deadurl=yes |archiveurl=https://web.archive.org/web/20110914072612/http://infopedia.nl.sg/articles/SIP_1673_2010-06-16.html |archivedate=2011-09-14 |df= }}
9. ^{{cite news|last1=Mulchand|first1=A|last2=Fong|first2=T|title=Mr No Frills|url=http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes20040613-1.2.5.5.aspx|accessdate=17 February 2015|work=The Straits Times|publisher=Retrieved from NewspaperSG|date=2004-06-13}}
10. ^{{cite news|last1=Mak|first1=M.S.|title=Mind your p’s and Queues|work=The Straits Times|publisher=Retrieved from Factiva|date=2008-02-11}}
11. ^{{cite news |url=http://www.straitstimes.com/print/Free/Story/STIStory_263314.html |title=Sheng Siong chain climbs to third in S'pore for turnover |date=2008-08-01 |accessdate=2011-08-18 |publisher=The Straits Times}}
12. ^{{cite news |url=http://www.superbrands.com/sg/pdfs/SPB-SG_FA_SHENGSIONG.pdf |title=Superbrands Volume IV / Sheng Siong |accessdate=2011-08-18 |publisher=Superbrands |archive-url=https://web.archive.org/web/20110929181146/http://www.superbrands.com/sg/pdfs/SPB-SG_FA_SHENGSIONG.pdf |archive-date=2011-09-29 |dead-url=yes |df= }}
13. ^{{cite news |url=http://www.superbrands.com/sg/pdfs/CSB_SG_FA_SHENGSIONG.pdf |title=Superbrands Volume V / Sheng Siong |accessdate=2011-08-18 |publisher=Superbrands |archive-url=https://web.archive.org/web/20110929181220/http://www.superbrands.com/sg/pdfs/CSB_SG_FA_SHENGSIONG.pdf |archive-date=2011-09-29 |dead-url=yes |df= }}
14. ^{{cite news |url=http://www.businesstimes.com.sg/sub/companies/story/0,4574,451362,00.html? |title=Sheng Siong IPO: Wrong timing, but the right stock? |accessdate=2011-07-13 |publisher=Business Times }}{{dead link|date=May 2018 |bot=InternetArchiveBot |fix-attempted=yes }}
15. ^{{cite web|title=Singapore's 50 Richest|url=https://www.forbes.com/profile/hock-chee-lim/#|website=Forbes|accessdate=17 February 2015|date=2014}}
16. ^{{cite web|title=Sheng Siong inks deal to operate supermarkets in China|url=http://www.straitstimes.com/news/business/companies/story/sheng-siong-inks-deal-operate-supermarkets-china-20141228|accessdate=15 April 2015|publisher=The Straits Times|date=2014-12-28}}
17. ^{{cite web|title=Annual Report 2014|url=http://www.shengsiong.com.sg/product_images/investor/2014/Sheng%20Siong%20AR%202014.pdf|publisher=Sheng Siong Group Ltd|accessdate=15 April 2015|date=2014}}
18. ^{{cite news|last1=Chan|first1=D|title=Sheng Siong rings up healthy profits|work=The Straits Times|publisher=Retrieved from Factiva|date=2014-07-24}}
19. ^{{cite news|last1=Chua|first1=G|title=Sheng Siong to fit 'largest solar panel system here'|url=http://news.asiaone.com/news/singapore/sheng-siong-fit-largest-solar-panel-system-here#sthash.TYELvpKF.dpuf|accessdate=17 February 2015|work=The Straits Times|date=2013-09-26}}
20. ^{{cite web|author1=Candice|title=Awarding the future of solar energy|url=http://anashell.com/anashell/2013/11/04/awarding-future-solar-energy/|accessdate=17 February 2015|date=2013}}
21. ^{{cite news|last1=Shah|first1=V|title=One company's mission to break solar records in Singapore|url=http://www.eco-business.com/news/one-companys-mission-break-solar-records-singapore/|accessdate=17 February 2015|date=2014-11-03}}
22. ^{{cite journal|last1=Song-Dijong|first1=C|title=Superbrands. Volume VI: an insight into many of Singapore's strongest brands|date=2013|pages=64–65|url=http://www.superbrands.com/sg/pdfs/CSBSG6-SHENGSIONG.pdf|accessdate=17 February 2015|publisher=Singapore: SB Asia|journal=|archive-url=https://web.archive.org/web/20150218061555/http://www.superbrands.com/sg/pdfs/CSBSG6-SHENGSIONG.pdf|archive-date=2015-02-18|dead-url=yes|df=}}
23. ^{{cite web|title=《缤纷万千在昇菘16》The Sheng Siong Show 16|url=http://sites.xinmsnent.mediacorp.sg/zh-en/tv/8-home/variety/16-sheng-siong-show-16|publisher=Mediacorp|accessdate=17 February 2015|date=2014|deadurl=yes|archiveurl=https://web.archive.org/web/20150218060949/http://sites.xinmsnent.mediacorp.sg/zh-en/tv/8-home/variety/16-sheng-siong-show-16|archivedate=18 February 2015|df=}}
24. ^{{cite web |title= Highest Amount $193,400 won at Sheng Siong show!! |url=https://forums.hardwarezone.com.sg/eat-drink-man-woman-16/highest-amount-%24193-400-won-sheng-siong-show-5972445.html|website=forums.hardwarezone.com |date=12 January 2019 |accessdate=12 January 2019}}
25. ^http://showbiz.omy.sg/Showbiz/E-News/Story/OMYStory200910141507-97995.html
26. ^{{cite web|title=PROJECT R.I.C.E 2014|url=http://www.redcross.org.sg/news/project-r-i-c-e-2014|publisher=Singapore Red Cross Society|accessdate=17 February 2015|date=2014|archive-url=https://web.archive.org/web/20150218070543/http://www.redcross.org.sg/news/project-r-i-c-e-2014|archive-date=2015-02-18|dead-url=yes|df=}}
27. ^{{cite web|title=Bringing Love in Every Grain: project rice 2013|url=http://www.redcross.sg/events/bringing-love-in-every-grain-project-rice-2013/|publisher=Singapore Red Cross Society|accessdate=17 February 2015|date=2013|deadurl=yes|archiveurl=https://web.archive.org/web/20150218061437/http://www.redcross.sg/events/bringing-love-in-every-grain-project-rice-2013/|archivedate=18 February 2015|df=}}
28. ^{{cite web|title=CUSTOMERS PLEDGE THEIR RICE DONATIONS FOR THE needy through buying special rice vouchers|url=http://www.redcross.sg/press_releases/customers-pledge-their-rice-donations-for-the-needy-through-buying-special-rice-vouchers/|publisher=Singapore Red Cross Society|accessdate=17 February 2015|date=2013|deadurl=yes|archiveurl=https://web.archive.org/web/20150218060356/http://www.redcross.sg/press_releases/customers-pledge-their-rice-donations-for-the-needy-through-buying-special-rice-vouchers/|archivedate=18 February 2015|df=}}
29. ^{{cite web|title=Milestones|url=http://www.shengsiong.com.sg/pages/Milestones.html|publisher=Sheng Siong|accessdate=17 February 2015|date=2014}}
30. ^{{cite web|title=Annual Report 2013|url=http://www.shengsiong.com.sg/product_images/investor/2013/Sheng%20Siong%20Group%20Ltd_Annual%20Report%202013.pdf|publisher=Sheng Siong Group Ltd|accessdate=17 February 2015|date=2013}}
31. ^{{cite web|title=Annual Report 2012|url=http://www.shengsiong.com.sg/product_images/investor/2012/Sheng_Siong_AR_2012.pdf|publisher=Sheng Siong Group Ltd|accessdate=17 February 2015|date=2012}}
32. ^{{cite news|last1=Kan|first1=F|title=Banking on productivity for sustainable growth|url=http://www6.lexisnexis.com/publisher/EndUser?Action=UserDisplayFullDocument&orgId=568&topicId=14000&docId=l:2237385475&Em=7&start=3|accessdate=17 February 2015|work=The Business Times|date=2014-11-06}}

External links

  • {{official website|http://www.shengsiong.com.sg}}
{{Singapore supermarkets}}

5 : Supermarkets of Singapore|Companies of Singapore|Companies established in 1985|Companies listed on the Singapore Exchange|Companies based in Singapore

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