| 词条 | Simba Chips |
| 释义 |
| name = Simba Chips | logo = | logo_upright = | logo_alt = | logo_caption = | image = | image_upright = | alt = | caption = | producttype = Potato crisps | currentowner = PepsiCo (1999) | producedby = | country = South Africa | introduced = {{start date and age|1957}} | discontinued = | related = {{ubl|Ouma Rusks|NikNaks|Ghost Pops|Doritos|Lay's}} | markets = Southern Africa | previousowners = {{ubl|Greyvenstyn Family (1957)|Fedfood (1977)|Foodcorp (1992)}} | tagline = Roars with flavour | website = {{url|www.simba.co.za/brands/simba|Brand Website}} | module = | module1 = }}Simba Chips (commonly referred to as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the Swahili word for "lion" and the product's mascot is an adult male African Lion.[1][2] HistoryHaving successfully marketed Ouma Rusks in the 1940s and 1950s, by 1955 the Greyvensteyn family were looking for ways to diversify their family business. In that year, Leon Greyvensteyn travelled to a food fair in Germany in search of ideas and met a man called Herman Lay – the co-founder of Frito-Lay, the largest chip company in the world.[3] The two men struck up a friendship, and Leon travelled on to the United States where he saw a potato chip factory in action.[4][5] References1. ^{{cite web|title=A flavour of genius|url=http://www.themarketingsite.com/live/article/a-flavour-of-genius/2836/|website=The Marketing Site|accessdate=19 October 2016}}{{dead link|date=May 2018 |bot=InternetArchiveBot |fix-attempted=yes }} {{food-company-stub}}{{SouthAfrica-stub}}2. ^{{cite news|last1=Henderson|first1=Roxanne|title=Simba takes a bite out of 'copycat' competitor|url=http://www.sowetanlive.co.za/business/2016/02/03/simba-takes-a-bite-out-of-copycat-competitor|accessdate=19 October 2016|publisher=Sowetan Live|date=3 February 2016}} 3. ^{{cite news|last1=Laing|first1=Robert|title=Pepsi's comeback: Part II|url=http://mg.co.za/article/2006-03-28-pepsis-comeback-part-ii|accessdate=19 October 2016|publisher=Mail and Guardian|date=28 March 2006}} 4. ^{{Cite web|url=http://www.fastmoving.co.za/fmcg-suppliers/simba-86/food-9/lay-s-158|title=Lay's|website=Fastmoving.co.za|access-date=2016-07-28}} 5. ^{{cite news|title=Ouma Rusks and Simba Chips|url=http://www.bizcommunity.com/Article/196/626/100842.html|accessdate=19 October 2016|publisher=BizCommunity|date=27 September 2013}} 2 : Food and drink companies of South Africa|Brand name potato chips and crisps |
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