| 词条 | Soft sell |
| 释义 |
In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the diametric counterpart of a hard sell. Theorists{{who|date=August 2013}} have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell, with an implied conclusion rather than an overt hard sell, can often be more persuasive.[1] Soft sell is also less likely to be irritating to consumers{{citation needed|date=August 2013}}. See also
Notes1. ^{{Cite book|title=Consumer Behavior|last=Kardes|first=Frank|last2=Cronley|first2=Maria|last3=Cline|first3=Thomas|publisher=Cengage Learning|year=2014|isbn=1305161688|location=|pages=212}} References
1 : Advertising techniques |
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