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词条 Super Bowl Experience
释义

  1. History

  2. NFL Experience Times Square

  3. See also

  4. References

  5. External links

{{Use mdy dates|date=January 2019}}{{refimprove|date=February 2013}}{{no footnotes|date=February 2013}}

The Super Bowl Experience (formerly the NFL Experience) is an annual event which has been held since 1992 at a venue in the host city of the Super Bowl. The event is described as an interactive "theme park",[1][1] featuring various fan-oriented attractions, including football-related activities and autograph sessions with current and former players.[1] Proceeds from the sale of Super Bowl Experience tickets go to fund the NFL's Youth Education Town (YET) initiative, which constructs facilities (typically in low-income neighborhoods of Super Bowl host cities) offering afterschool programs for youth.[4][2]

In November 2017, the NFL opened an NFL Experience attraction at New York City's Times Square, in collaboration with Cirque du Soleil, which featured a similar array of interactive experiences and memorabilia. Consequently, the NFL began to refer to the travelling event as the Super Bowl Experience beginning in 2018 for Super Bowl LII in Minneapolis–Saint Paul. The Times Square experience was later closed.

History

The first NFL Experience was held at the Minneapolis Convention Center in January 1992 prior to Super Bowl XXVI. The NFL's interactive theme park was followed by Major League Baseball's first "FanFest" in San Diego, California six months later.

In 2013 the NFL Experience was hosted at the New Orleans Morial Convention Center.[3]

The NFL Experience was not held for Super Bowl XLVIII. Instead, the NFL organized an outdoor festival, Super Bowl Boulevard, along Broadway and Times Square, which featured a similar array of fan-oriented events and attractions (such as an artificial toboggan hill).[4][5][6]

The 2015 NFL Experience was hosted at the Phoenix Convention Center.[3]

The 2016 NFL Experience was hosted at the Moscone Center in San Francisco.[7]

The 2017 NFL Experience was hosted at George R. Brown Convention Center in Houston. The Houston Super Bowl Host Committee also hosted its own outdoor festival, Super Bowl Live, in the adjacent Discovery Green park, which featured entertainment events.[8][9]

For Super Bowl LII, the event was renamed the Super Bowl Experience, and was held at the Minneapolis Convention Center.[10][11]

For Super Bowl LIII in Downtown Atlanta, the Super Bowl Experience presented by Hyundai was held at the Georgia World Congress Center, next to Mercedes-Benz Stadium, home of Super Bowl 53. Super Bowl LIVE presented by Verizon was held at Centennial Olympic Park with sponsored events by PepsiCo, Ford, Hyundai, Bud Light, and iHeartRadio.

NFL Experience Times Square

On November 30, 2017, the NFL opened an attraction known as NFL Experience Times Square, within four ground-level floors of 20 Times Square in New York City. The 40,000 square-foot attraction was a collaboration with Cirque du Soleil Entertainment Group, and featured various interactive activities and multimedia experiences, including a 4D film, a simulated locker room and practice area, displays of memorabilia, and a bar and restaurant that would feature a rotation of menu selections from NFL stadiums.[12][13][14][15] In February 2018, it was announced that NFL Network's Good Morning Football would move to a studio at the attraction in April, after having previously used a CBS studio in New York City.[16]

In September 2018, it was announced that the attraction would close, citing underperforming attendance numbers (which analysts pegged to poor promotion by the NFL, and high ticket prices). It was to remain open through at least the end of 2018.[17][18] Good Morning Football moved to SportsNet New York's facilities at 4 World Trade Center in November 2018.[19]

See also

  • Hoop City

References

1. ^{{cite web |url= http://www.adweek.com/brand-marketing/la-gets-nfl-experience-39471/|title=L.A. Gets The NFL Experience |author= |date=January 25, 1993 |website= |publisher=Advertising Age|access-date=November 1, 2017 |quote= a ‘theme park’ event held outside game gates called the NFL Experience, which for the second year will bring sponsorship opportunities for national NFL advertisers and their local partners}}
2. ^{{Cite web|url=https://sportsday.dallasnews.com/other-sports/superbowllocal/2011/02/03/jerry-jones-nfl-give-1-million-each-for-arlington_s-new-youth-education-town|title=Jerry Jones, NFL give $1 million each for Arlington's new Youth Education Town|date=2011-02-03|website=SportsDay|language=en|access-date=2019-01-28}}
3. ^1 2 {{cite web |url= https://www.fanhospitality.com/nfl-experience |title= NFL Experience |author= |date=|website= fanhospitality.com|publisher=|access-date=November 1, 2017 |quote= s}}
4. ^{{Cite news|url=https://www.usatoday.com/story/sports/nfl/super/2014/01/23/super-bowl-xlviii-seattle-seahawks-denver-broncos-new-jersey-new-york/4806375/|title=New Jersey takes backseat in Super Bowl XLVIII billing|work=USA Today|access-date=November 30, 2017|language=en}}
5. ^{{Cite news|url=http://www.nj.com/entertainment/index.ssf/2014/01/super_bowl_2014_super_bowl_boulevard.html|title=Super Bowl 2014 fan guide: NFL 'Boulevard' on Broadway|work=NJ.com|access-date=November 30, 2017|language=en-US}}
6. ^{{cite web |url= https://www.sbnation.com/nfl/2013/2/12/3980680/2014-super-bowl-new-york-nfl-experience-nixed |title= 2014 Super Bowl will not have NFL Experience in New York|author= Jeff Briggs|date=February 13, 2013|website= |publisher=SB Nation|access-date=November 1, 2017 |quote= }}
7. ^{{cite web|last=Roberts|first=Chris|title=Super Bowl 50 Gets Financial Boost from Big Tech|url=http://www.nbcbayarea.com/news/sports/Super-Bowl-50-Gets-Boost-From-Bay-Area-Tech-Companies--262055291.html|work=NBC Bay Area|publisher=NBCUniversal Media|date=October 15, 2014|accessdate=March 25, 2015}}
8. ^{{cite web|title=Super Bowl LIVE Kicks Off at Discovery Green|url=http://www.houstonpress.com/arts/super-bowl-live-kicks-off-at-discovery-green-9128633|website=Houston Press|accessdate=February 17, 2017}}
9. ^{{cite web|last1=Barron|first1=David|title=Super Bowl LI "Opening Night" at Minute Maid on Jan. 30|url=http://www.chron.com/sports/texans/article/Super-Bowl-LI-Opening-Night-at-Minute-Maid-on-10620658.php|website=Houston Chronicle.com|publisher=Houston Chronicle|accessdate=February 13, 2017}}
10. ^{{Cite news|url=http://www.startribune.com/twin-cities-setting-stage-for-super-bowl-lii-in-grand-fashion/443096043/|title=Twin Cities setting stage for Super Bowl LII in grand fashion|work=Star Tribune|access-date=December 5, 2017}}
11. ^1 2 {{Cite news|url=http://www.twincities.com/2017/12/04/tickets-for-super-bowl-experience-theme-park-go-on-sale-tuesday/|title=Tickets for Super Bowl Experience ‘theme park’ go on sale Tuesday|date=December 5, 2017|work=TwinCities.com|access-date=December 5, 2017|language=en-US}}
12. ^{{Cite news|url=http://www.travelandleisure.com/hotels-resorts/hotel-openings/marriot-edition-hotel-times-square-ian-schrager|title=This New Times Square Hotel Will Be Wrapped in New York City's Biggest Billboard|work=Travel & Leisure|access-date=November 30, 2017|language=en}}
13. ^{{Cite news|url=https://www.bloomberg.com/news/articles/2017-11-29/the-future-of-cirque-du-soleil-isn-t-the-circus|title=The Future of Cirque du Soleil Isn’t the Circus|date=November 29, 2017|work=Bloomberg Businessweek|access-date=November 30, 2017}}
14. ^{{Cite news|url=https://variety.com/2016/legit/news/nfl-times-square-cirque-du-soleil-1201802172/|title=Cirque du Soleil, NFL Team Up For Massive Times Square Attraction|last=Cox|first=Gordon|date=June 23, 2016|work=Variety|access-date=November 30, 2017|language=en-US}}
15. ^{{Cite news|url=https://www.sbnation.com/2017/11/30/16716970/nfl-experience-times-square-football-theme-park-fans|title=The NFL opened up a football theme park in the middle of Times Square|work=SBNation.com|access-date=November 30, 2017}}
16. ^{{Cite news|url=http://awfulannouncing.com/nfl/good-morning-football-moving-from-cbs-to-nfl-experience-times-square.html|title=Good Morning Football moving to new NFL Experience in Times Square|date=February 13, 2018|work=Awful Announcing|access-date=February 13, 2018|language=en-US}}
17. ^{{Cite web|url=https://www.mediapost.com/publications/article/325529/nfl-experience-sacked-during-first-year-opening-dr.html|title=NFL Experience Sacked During First-Year Opening Drive|work=MediaPost|language=en|access-date=November 26, 2018}}
18. ^{{Cite web|url=https://www.sportsbusinessdaily.com/Daily/Issues/2018/11/26/Facilities/NFL-Experience.aspx|title=NFL Experience Still Open In Times Square Through End Of Year|website=Sports Business Daily|language=en|access-date=November 26, 2018}}{{subscription required}}
19. ^{{cite web |last1=Dachman |first1=Jason |title=NFL Media Ramps Up for Exclusive London Broadcast; Good Morning Football Preps for Move to SNY |url=https://www.sportsvideo.org/2018/10/26/nfl-media-ramps-up-for-exclusive-london-broadcast-good-morning-football-preps-for-move-to-sny/ |website=Sports Video Group |accessdate=November 5, 2018 |date=October 26, 2018}}

External links

  • Official website
{{Super Bowl}}

3 : National Football League|Super Bowl culture|Entertainment events in the United States
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