| 词条 | Super Greg |
| 释义 |
Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999.[1][2] The campaign launched with a one-page website (www.supergreg.com)[3] and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee. Super Greg was portrayed by Sacha Baron Cohen.[4] Super Greg might have contained inspirational elements in creating his next persona, Ali G. Super Greg was a site in a set of 3 sites, they were:
They were all teasers for a campaign for Lee Jeans. After the campaign the sites directed to Lee Jeans. References1. ^{{Citation | last=Baar | first=Aaron | title=Creative: Campaigns - Fashion Statement | publisher=All Business | date=31 July 2000 | work=Ad Week | url=http://www.allbusiness.com/marketing-advertising/4188697-1.html | accessdate=27 April 2008}} 2. ^{{Cite web | title=Can't Bust 'Em | publisher=ZDNET Australia | date=10 January 2001 | work=Business News | url=http://www.zdnet.com.au/news/business/soa/Can-t-bust-em/0,139023166,120108076-1,00.htm | accessdate=25 April 2008}} 3. ^"Mirror" (online copy) of original website 4. ^{{Citation |last = Lauerman |first = Kerry |title = It's Borat Day! |publisher = Salon |date = 3 November 2006 |work = Video Dog |url = http://archive.salon.com/ent/video_dog/comedy/2006/11/03/supergreg/index.html |accessdate = 27 August 2008 |deadurl = yes |archiveurl = https://web.archive.org/web/20090707020754/http://archive.salon.com/ent/video_dog/comedy/2006/11/03/supergreg/index.html |archivedate = 7 July 2009 |df = }} External links
1 : Clothing advertising characters |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。