| 词条 | TeleMagic |
| 释义 |
TeleMagic is the name of the earliest known software product for personal computers designed for salespeople and entrepreneurs for the purpose of keeping track of customers and prospects. Originally, the software was sold into the telemarketing marketplace and quickly evolved into mainstream sales applications. Subsequently there were many competitive products that came to market to perform these functions and this category eventually became known as Contact Management Software, then Sales Force Automation software, and ultimately Customer Relationship Management software. TeleMagic is unique in several ways:
TeleMagic was invented by Michael McCafferty in 1985 and marketed by his company Remote Control International. On October 2, 1992, the company was purchased by The Sage Group. TeleMagic is no longer developed or supported by Sage. Market ReceptionThe product received praise around its release as well as beyond its lifespan. In 1995, "PC Magazine" applauded its customization stating "TeleMagic is hard to beat".[1] The Baltimore Sun{{'}}s Patrick Rossello called TeleMagic the "hot software for this effort and is reasonably priced at many software stores."[2] including from a writer for Forbes.com who stated that TeleMagic felt that "had seen more robust solutions 20 years ago in TeleMagic, than were readily available on the Salesforce.com platform."[3] Other websites such as CMO.com.au gave TeleMagic credit for "marketers to consolidate, manage and track customer information."[4] Not all reception was positive however; according to The Guardian{{'}}s Guy Clapperton, Jane Harrad-Roberts, the consultant director of the company Marketing Projects, chose to drop TeleMagic after The Sage Group purchased it, feeling that they had made it a worse product.[5] History of TeleMagic
External links
References1. ^{{cite book|author=Ziff Davis, Inc.|title=PC Mag|url=https://books.google.com/books?id=kdaEpI3u0qUC&pg=PA48|accessdate=22 March 2015|date=27 June 1995|publisher=Ziff Davis, Inc.|pages=48–|issn=0888-8507}} 2. ^{{cite web | title=Telemarketing reaches out to touch its clientele | url=http://articles.baltimoresun.com/1992-01-13/business/1992013161_1_telemarketing-advisory-services-typing-services | work=The Baltimore Sun | last=Rossello | first=Patrick | date=1992-01-13 | accessdate=2015-03-12}} 3. ^{{cite web | title=6 Cool Things I Learned At Dreamforce13: New Tools To Accelerate Your Sales and Improve Customer Service | url=https://www.forbes.com/sites/brucechesebrough/2013/11/21/6-cool-things-i-learned-at-dreamforce13/ | work=Forbes | last=Chesebrough | first=Bruce | date=2013-11-21 | accessdate=2015-03-12}} 4. ^{{cite web | title=The State of Marketing Automation | url=http://www.cmo.com.au/blog/marketing-automation/2013/03/26/state-marketing-automation/ | work=CMO: Marketing, Technology, Leadership | last=Martinico | first=Joe | date=2013-03-26 | accessdate=2015-03-12}} 5. ^{{cite web | title=Bargain data deals | url=https://www.theguardian.com/technology/2002/sep/26/smallbusinesssolutionssupplement.businesssolutionssupplement5 | work=The Guardian | last=Clapperton | first=Guy | date=2002-09-26 | accessdate=2015-03-12}} 6. ^{{cite web |title=The 1991 Inc. 500 Index | url=http://www.inc.com/magazine/19911201/6162.html |accessdate=2015-03-22}} 7. ^{{cite web | title=The 1992 Inc. 500 Index | url=http://www.inc.com/magazine/19921001/4337.html |accessdate=2015-03-22}} 8. ^{{cite web | title=TeleMagic packaged software | url=http://www.computerhistory.org/collections/catalog/102708216 | accessdate=2015-03-22}} 1 : Customer relationship management software |
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