“Tent-pole (entertainment)”的意思、由来-开放百科全书

In broadcast programming and motion pictures, a tent-pole or tentpole is a program or movie that supports the financial performance of a movie studio or television network. A tent-pole movie may be expected to support the sale of tie-in merchandise.

Types

In the movie business, tent-poles are sometimes widely released initial offerings in a string of releases and are expected by studios to turn a profit in a short period of time. Such programming is often accompanied by larger budgets and heavy promotion.^[1] A tentpole movie, for example, is a film that is expected to support a wide range of ancillary tie-in products such as toys and games.^[2]

An example of this strategy in television is to schedule a popular television program alongside new or unknown programming, in an attempt to keep audience viewers watching after the flagship program is over; a prominent example is the long-running Star Trek series.^[3] A related concept is the hammock: in broadcast programming, if a network has two tent-pole series, it can boost the performance of a weak or emerging show by inserting it between the two tent-poles.^[4]

See also

References

1. ^{{cite news|publisher=BBC News|title=Rise of the Blockbuster|url=http://news.bbc.co.uk/2/hi/entertainment/1653733.stm|date=2001-11-16|accessdate=2010-03-12}}
2. ^Plastic Reality: Special Effects, Art and Technology in 1970s U.S. Filmmaking, Julie A. Turnock, ProQuest, 2008. P. 236
3. ^{{cite news | url=http://articles.latimes.com/print/1991-05-05/magazine/tm-2100_1_star-trek | archiveurl=https://www.webcitation.org/5ybc7Wqbr?url=http://articles.latimes.com/print/1991-05-05/magazine/tm-2100_1_star-trek | archivedate=11 May 2011 | title=How Gene Roddenberry and his Brain Trust Have Boldly Taken 'Star Trek' Where No TV Series Has Gone Before : Trekking to the Top | work=Los Angeles Times | publisher=Tribune Company | date=1991-05-05 | pages=16 | accessdate=27 April 2011 | author=Teitelbaum, Sheldon | deadurl=yes | df=dmy-all }}
4. ^{{cite web|url=https://www.nytimes.com/2016/05/31/business/media/michael-dann-tv-programmer-who-scheduled-horowitz-and-hillbillies-dies-at-94.html|title=Michael Dann, TV Programmer, Dies at 94; Scheduled Horowitz and Hillbillies|date=31 May 2016|work=The New York Times}}