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词条 The Skateboard Mag
释义

  1. History

  2. Mission statement

  3. Digital photography

  4. Free Fabes campaign

  5. Location

  6. See also

  7. References

  8. External links

{{Infobox Magazine
| title = The Skateboard Mag
| image_file = Skateboardmag.jpg
| image_size = 200px
| image_caption = March 2006 Cover of Skateboard Magazine
| editor = Dave Swift
| editor_title = Editorial director
| frequency = Monthly
| circulation = 90,000 (2005)
| category = Skateboarding
| company = Strictly Skateboarding
| publisher = Strictly Skateboarding
| firstdate = April 2004
| country = Solana Beach, California, United States (US)
| language = English
| website = http://www.theskateboardmag.com/
| issn = 1548-3975
|}}The Skateboard Mag is an independently published American skateboarding magazine that has published over 100 issues (in 2005 its circulation was approximately 90,000[1])[2][1] and featured professional skateboarder, Danny Way, on the cover of its inaugural issue, depicted mid-air while executing a trick on a construction known as the "Mega Ramp".[4] As of February 2005, the publication is owned by a group that consists of seven partners, while the magazine employs eleven full-time staff members.[1]

History

Internal tensions between the magazine staff and AOL Time Warner{{Citation needed|date=February 2013}} prompted the resignation of several key editorial members, such as J. Grant Brittain, Dave Swift, and Atiba Jefferson, who later launched The Skateboard Mag publication (the first issue was published in April 2004[2][2][3]). Jefferson, whose seminal mentor was Brittain, revealed in May 2012:

So, in 2006, we were all working at Transworld with Dave Swift, Grant ... Brittain. I think I'd gotten to the point—you've done everything you kinda could. And, with that magazine being bought and sold that many times, and being corporate-owned, a lot of things had changed. Even when I started working at Transworld, it was just owned by the bombers; it was independently owned. It was just different, it wasn't the same. There was a lot of things that became very corporate about it. And that was just-it is so hard to do with skating. There were so many things we couldn't justify. So we decided to break off and start out own magazine, The Skateboard Mag, in 2006 [the magazine was actually first published in 2006].[4]

Jefferson's view was reinforced seven years earlier in an interview that Brittain participated in with the Union-Tribune, whereby Jefferson's mentor stated, "We did not like the whole corporate deal, not knowing what was in every issue ad-wise. It wasn't about skateboarding anymore."[1]

Other key members of The Skateboard Mag who moved across from Transworld Skateboarding were Art Director, Ako Jefferson (Atiba Jefferson's brother[4][5]), writer, Kevin Wilkins,[6] and general manager, Mike Mihaly (the three had worked a combined total of forty-four years for Transworld Skateboarding).[7] The first issue was released in March 2004, Issue #1 April 2004.[8]

As of October 2012, the editorial director of the magazine is Dave Swift, who is a former skateboard photographer and had worked for Transworld Skateboarding.[9]

Veteran skateboard photographer Grant J. Brittain confirmed on October 7, 2014, that the Skateboard Mag publication, of which he is a photo editor for, has reached an collaborative agreement with the Berrics. Brittain published the announcement on his Instagram account: "We started a new endeavor, the Skateboard Mag is under The Berrics skateboarding umbrella." [10]

Mission statement

The Skateboard Mag's mission statement states that it {{cquote|Seeks to maintain the independent nature and integrity of the skateboard culture at all levels, provide readers with a broad, accurate, and knowledgeable view of skateboarding, and advance skateboard publishing through excellence in photography, writing, and design.}}[11] In a February 2005 interview, the magazine's three primary founders, Brittain, Swift, and Mihaly explained the ethos of the magazine and the main points of distinction from their former employer by stating that the target audience is "hardcore skateboarders", while Transworld retains a tendency towards the mainstream aspect of skateboarding culture. Mihaly explained: "We don't have any beef with those guys. We've been doing what we're doing for a year and realized we can all coexist. The further we can separate the umbilical chord from them the better."

Digital photography

The launch of The Skateboard Mag coincided with the popularization of digital photography in skateboarding and Atiba Jefferson has revealed that he made the shift upon his commencement at the publication:

You know, it's really funny, because, at Transworld I did my film, Cross-Process, you know, it was really funny, because right when The Skateboard Mag came is when digital photography came ... right when that magazine started is right when I almost switched over to a 100 percent digital. Which gave me a whole different look again ... which really changed the way that my photography looked."[12]

Free Fabes campaign

In October 2012, the magazine assisted with the "Free Fabes" campaign, organized by the DGK skateboard company for former professional skateboarder and actor, Fabian Alomar. Alomar, who was a member of the now-defunct Menace skateboard team (founded by Kareem Campbell[13]), was arrested on a non-violent drug possession charge in Hollywood, California, United States (US). The magazine also uploaded unseen footage of Alomar from the 1990s.[14]

Location

As of February 2013, the headquarters of The Skateboard Mag is located in Solana Beach, California, US.[15]

See also

  • Extreme sport
  • Flip tricks
  • The Berrics

References

1. ^{{cite web|title=100th Issue Celebration|url=http://theskateboardmag.com/2012/06/100th-issue-celebration/#.URdbilp4Yup|work=The Skateboard Mag|publisher=Strictly Skateboarding|accessdate=10 February 2013|author=Ed Dominick|date=1 June 2012}}
2. ^{{cite web|title=The Skateboard Mag Store: Issue #1|url=http://theskateboardmag.myshopify.com/collections/frontpage/products/issue-1|work=The Skateboard Mag|publisher=Strictly Skateboarding|accessdate=10 February 2013|year=2013}}
3. ^{{cite web|title=The First Covers of Iconic Skateboarding Magazines|url=http://www.complex.com/sports/2013/10/skateboard-magazine-first-covers-premiere-issue/the-skateboard-mag|publisher=Complex|accessdate=31 October 2015|date=30 October 2013}}
4. ^{{cite web|title=Shoot All Skaters: Atiba Jefferson|url=http://theberrics.com/shoot-all-skaters/atiba-jefferson.html|work=The Berrics|publisher=The Berrics|accessdate=10 February 2013|format=Video upload|date=28 May 2012}}
5. ^{{cite web|title=Ako Vs. Atiba|url=https://www.youtube.com/watch?v=YD7Q0Hnonf0|work=YouTube|publisher=Google, Inc|accessdate=10 February 2013|author=Nick Damjanoff|format=Video upload|date=21 May 2010}}
6. ^{{cite web|title=Kevin Wilkins Interview|url=http://www.fecalface.com/SF/features-mainmenu-102/other-whatnots-mainmenu-93/104-kevin-wilkins-interview|work=Fecal Face Dot Com|publisher=Fecal Face Dot Com|accessdate=10 February 2013|author=Isaac McKay-Randozzi|date=21 April 2006}}
7. ^{{cite news|title=Skateboarders only|url=http://www.utsandiego.com/uniontrib/20050227/news_m1sc27skatem.html|accessdate=10 February 2013|newspaper=The Union Tribune|date=27 February 2005|author=Whitelaw Reid|agency=Union-Tribune Publishing Co}}
8. ^the skateboard MAG° » Shop {{webarchive |url=https://web.archive.org/web/20061112072040/http://www.theskateboardmag.com/shop/index.html?action=view&=&sku=TSM01 |date=November 12, 2006 }}
9. ^{{cite web|title=RAIDERS OF THE ARCHIVES: DAVE SWIFT Pt. 3 of 3|url=https://www.youtube.com/watch?v=2Lf2mTSyuCQ|work=YouTube|publisher=Google, Inc|accessdate=10 February 2013|author=skateboardermagazine|format=Video upload|date=2 October 2012}}
10. ^http://instagram.com/p/t1JGQtS6YU
11. ^{{cite web|title=The Skateboard Mag on SkateboardDirectory.com |url=http://skateboarddirectory.com/dir2/The_Skateboard_Mag.html|work=The Skateboard Directory |publisher=Josh Rabinowitz|accessdate=10 February 2013|author=Josh Rabinowitz|year=1999–2013}}
12. ^{{cite web|title=SHOOT ALL SKATERS Atiba Jefferson - Part 2|url=http://theberrics.com/shoot-all-skaters/atiba-jefferson-part-2.html?autoplay|work=The Berrics|publisher=The Berrics|accessdate=10 February 2013|format=Video upload|date=1 June 2012}}
13. ^{{cite web|title=Untitled Document|url=http://www.48blocks.com/joeysuriel/joeysuriel.html|work=48 Blocks|publisher=48 Blocks|accessdate=10 February 2013|author=Joey Suriel|author2=K }}
14. ^{{cite web|title=Free Fabes Lost Part|url=http://theskateboardmag.com/2012/10/free-fabes-lost-part/|work=The Skateboard Mag|publisher=Strictly Skateboarding|accessdate=9 October 2012|author=Templeton Elliot|date=5 October 2012}}
15. ^{{cite web|title=Contact Us|url=http://theskateboardmag.com/contact-us/|work=The Skateboard Mag|publisher=Strictly Skateboarding|accessdate=10 February 2013|date=February 2013}}

External links

  • Official website
{{DEFAULTSORT:Skateboard Mag, The}}

4 : American monthly magazines|Magazines established in 2004|Magazines published in California|Skateboarding magazines

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