| 词条 | Tocquigny |
| 释义 |
| name = Tocquigny | founded = 1980 | location = Austin, Texas | key_people = Yvonne Tocquigny, Tom Fornoff | industry = Advertising | homepage = www.ytbranding.com }} Tocquigny (est. 1980) is an advertising and marketing consultancy in the United States. The full-service agency was sold in June 2015 and now operates as the Yvonne Tocquigny Branding Group. HistoryFounded in 1980 as a design studio by Yvonne Tocquigny, the business grew into a full-service ad agency recognized primarily for its business-to-business and digital work.[1][2][3][4][5][6][7][8][9] Dell was one of the first blue chip companies to work with Tocquigny, starting in the early 1990s.[10][11] In 2015 the full-service Tocquigny agency was acquired by Memphis-based Archer Malmo.[12][13][14] In 2016 Tocquigny was reimagined as the virtual agency Yvonne Tocquigny Branding Group.[15] ClientsPast and present client roster includes:[16][17][18][19][20][21][22]
SXSW InvolvementAt SXSW 2014 and 2015, Tocquigny hosted the “Tocquigny Taco Tour." Wrapping a bus and mounting a giant taco on the front, Tocquigny shuttled SXSW attendees from downtown Austin to various local taco shops during the festival.[27][28][29][30] The design work for the Taco Tour was awarded a HOW Magazine 2014 Promotion & Marketing Design Award and a 2014 Print Regional Design Annual Award.[31][32] External links
References1. ^{{cite web |title=Double Digit Gainers: The B-to-B Awards |url=https://www.adweek.com/agencyspy/double-digit-gainers-the-b-to-b-awards/1631 |website=Agency Spy |accessdate=17 December 2018 |date=8 April 2008}} 2. ^{{cite web |title=TheTop 50 Interactive Agencies |url=https://www.adweek.com/brand-marketing/thetop-50-interactive-agencies-77887/ |website=Adweek |accessdate=17 December 2018 |date=21 February 2005}} 3. ^{{cite web |title=Tocquigny Named One of Top Interactive Agencies In US By B2B Magazine |url=https://www.prnewswire.com/news-releases/tocquigny-named-one-of-top-interactive-agencies-in-us-by-b2b-magazine-127726218.html |website=PR Newswire |accessdate=17 December 2018 |date=15 August 2011}} 4. ^{{cite web |last1=Maddox |first1=Kate |title=Special Report: 2004 Top Agencies |url=https://adage.com/article/btob/special-report-2004-top-agencies/257285/ |website=Ad Age |accessdate=17 December 2018 |date=8 March 2004}} 5. ^{{cite web |last1=Goodson |first1=Scott |title=Top 100 Global Ad Agencies That Know Social Media and Google |url=https://www.forbes.com/sites/marketshare/2012/08/22/7637/#518164b248dc |website=Forbes |accessdate=17 December 2018 |date=22 August 2012}} 6. ^{{cite web |last1=Castillo |first1=Michelle |title=Tocquigny Gives the Ad People What They Want: Tacos and Beer |url=https://www.adweek.com/digital/tocquigny-gives-ad-people-what-they-want-tacos-and-beer-162100/ |website=AdWeek |accessdate=18 December 2018 |date=5 January 2015}} 7. ^{{cite web |last1=Swiatecki |first1=Chad |title=New hires give established Austin agency fresh outlook |url=https://www.bizjournals.com/austin/print-edition/2014/09/12/new-hires-give-established-austin-agency-fresh.html?page=all |website=Austin Business Journal |accessdate=18 December 2018 |date=12 September 2014}} 8. ^{{cite web |title=Direct Marketer Leads Tocquigny |url=https://www.adweek.com/brand-marketing/direct-marketer-leads-tocquigny-83898/ |website=AdWeek |accessdate=18 December 2018 |date=6 February 2006}} 9. ^{{cite web |last1=Kaspar |first1=Mary Alice |title=Tocquigny gets new space, new president, new direction |url=https://www.bizjournals.com/austin/stories/2006/01/23/story7.html |website=Austin Business Journal |accessdate=18 December 2018 |date=22 January 2006}} 10. ^{{cite web |last1=LeClaire |first1=Jennifer |title=On top of her game |url=https://www.bizjournals.com/austin/stories/2005/10/31/focus6.html |website=Austin Business Journal |accessdate=17 December 2018 |date=30 October 2005}} 11. ^{{cite web |last1=Heine |first1=Christopher |title=Five Digital Shops in the Heartland |url=https://www.clickz.com/five-digital-shops-in-the-heartland/50647/ |website=ClickZ |accessdate=17 December 2018 |date=11 July 2011}} 12. ^{{cite web |last1=Corbet |first1=Michelle |title=Archer Malmo expands to Austin, invests in digital with acquisition |url=https://www.bizjournals.com/memphis/news/2015/06/26/archer-malmo-expands-to-austin-invests-in-digital.html |website=Memphis Business Journal |accessdate=17 December 2018 |date=26 June 2015}} 13. ^{{cite web |last1=Swiatecki |first1=Chad |title=Behind the deal: Why a Memphis marketer acquired Austin's Tocquigny agency |url=https://www.bizjournals.com/austin/print-edition/2015/07/03/behind-the-deal-why-a-memphis-marketer-acquired.html |website=Austin Business Journal |accessdate=17 December 2018 |date=3 July 2015}} 14. ^{{cite web |last1=Grisales |first1=Claudia |title=Memphis firm buys Austin digital ad agency Tocquigny |url=https://www.statesman.com/BUSINESS/20160923/Memphis-firm-buys-Austin-digital-ad-agency-Tocquigny |website=Austin American-Statesman |accessdate=17 December 2018 |date=23 September 2016}} 15. ^{{cite web |last1=Anderson |first1=Will |title=Austin's Yvonne Tocquigny ready for her second act as entrepreneurial marketer |url=https://www.bizjournals.com/austin/news/2016/11/07/austins-yvonne-tocquigny-ready-for-her-second-act.html |website=Austin Business Journal |accessdate=17 December 2018 |date=7 November 2016}} 16. ^{{cite web |title=Tocquigny Named Interactive Agency for World Vision |url=https://www.businesswire.com/news/home/20061108005253/en/Tocquigny-Named-Interactive-Agency-World-Vision |website=Business Wire |accessdate=17 December 2018 |date=8 November 2006}} 17. ^{{cite web |title=Caterpillar selects Tocquigny for marketing projects |url=https://adage.com/print/259893 |website=Ad Age |accessdate=17 December 2018 |date=14 March 2015}} 18. ^{{cite web |last1=Lentini |first1=Nina |title=Jeep's TripCast Taps Into Emotional DNA Of Brand |url=https://www.mediapost.com/publications/article/137127/jeeps-tripcast-taps-into-emotional-dna-of-brand.html |website=MediaPost |accessdate=17 December 2018 |date=6 October 2010}} 19. ^{{cite web |last1=Barr |first1=Greg |title=Austin wealth management firm set to soar after PE investment, move to new offices |url=https://www.bizjournals.com/austin/news/2016/12/19/austin-wealth-management-firm-set-to-soar-after-pe.html |website=Austin Business Journal |accessdate=17 December 2018 |date=19 December 2016}} 20. ^{{cite web |title=Regent University Taps Tocquigny as Agency of Record |url=https://www.businesswire.com/news/home/20061205005821/en/Regent-University-Taps-Tocquigny-Agency-Record |website=Business Wire |accessdate=17 December 2018 |date=5 December 2006}} 21. ^{{cite web |last1=Bosman |first1=Julie |title=Christian Message, Secular Messengers |url=https://www.nytimes.com/2006/04/26/business/media/christian-message-secular-messengers.html |website=The New York Times |accessdate=17 December 2018 |date=26 April 2006}} 22. ^{{cite web |last1=J |first1=Karen |title=How Teradata stood out in a crowded market |url=https://adage.com/article/btob/teradata-stood-a-crowded-market/284955/ |website=Ad Age |accessdate=17 December 2018 |date=15 March 2011}} 23. ^{{cite web |title=Outstanding Achievement in Web Development |url=http://www.webaward.org/winner.asp?eid=18898#.XBgstOhKg2x |website=WebAwards |accessdate=17 December 2018 |date=2012}} 24. ^{{cite web |title=The 2009 Eddie and Ozzie Award Winners |url=https://www.foliomag.com/2009-eddie-and-ozzie-award-winners/ |website=FOLIO: |accessdate=17 December 2018 |date=1 December 2009}} 25. ^{{cite web |title=Tory Daily by Tory Burch |url=https://www.webbyawards.com/winners/2013/mobile-apps/handheld-devices/shopping-handheld-devices/tory-daily-by-tory-burch/ |website=The Webby Awards |accessdate=17 December 2018 |date=2013}} 26. ^{{cite web |last1=Taplinger |first1=Susan |title=International ECHO™ Awards Winners |url=https://thedma.org/news/dma-presents-the-2013-international-echo-awards-complete-list-of-winners/ |website=DMA |accessdate=17 December 2018 |date=15 October 2013}} 27. ^{{cite web |last1=Shea |first1=Kait |title=Tocquigny takes food porn to the next level |url=https://www.eventmarketer.com/article/tocquigny-food-porn-mobile-taco-tour/ |website=Event Marketer |accessdate=17 December 2018 |date=3 April 2015}} 28. ^{{cite web |title=Taco Tour Bus Touts Austin Fare |url=https://spectrumlocalnews.com/tx/austin/news/2015/03/17/taco-tour-bus-touts-austin-fare |website=Spectrum News Austin |accessdate=17 December 2018 |date=17 March 2015}} 29. ^{{cite web |last1=Rodriguez |first1=Ashley |title=When it comes to ad towns, don't mess with Austin, Texas |url=https://adage.com/article/special-report-small-agency-conference-and-awards/ad-towns-mess-austin-texas/293806/ |website=Ad Age |accessdate=18 December 2018 |date=23 June 2014}} 30. ^{{cite web |last1=Odell |first1=Patty |title=Austin agency attracts attention with bus tour to local taquerias |url=https://www.chiefmarketer.com/austin-agency-attracts-attention-bus-tour-local-tacorias/ |website=Chief Marketer |accessdate=17 December 2018 |date=21 April 2014}} 31. ^{{cite web |last1=Mays |first1=Erin |title=Taco About Tocquigny |url=https://www.howdesign.com/design-business/design-news/taco-about-tocquigny/ |website=HOW Design |accessdate=17 December 2018 |date=12 May 2014}} 32. ^{{cite web |title=Regional Design Annual 2014: Southwest |url=https://www.printmag.com/regional-design-annual-2014-galleries/regional-design-annual-2014-southwest/ |website=Print |accessdate=17 December 2018 |date=2014}} 2 : Advertising agencies of the United States|1980 establishments in Texas |
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