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词条 Tombstone (advertising)
释义

  1. References

A tombstone is a particular type of print advertisement appearing in a newspaper or magazine. Tombstone ads are typically unadorned text, black on white, often enclosed in a simple box, with a centered headline and a number of lines in the body of the ad, usually also centered. The name originates from their similarity in appearance to the text on a tombstone (headstone) grave marker.[1]

Besides underwriters in a securities offering (see tombstone (financial industry)), fine art dealers and some traditional luxury goods vendors sometimes also use the tombstone form.

References

1. ^{{cite web |url=http://technorati.com/business/small-business/article/advertising-that-works/ |title=Archived copy |accessdate=2012-02-12 |deadurl=yes |archiveurl=https://web.archive.org/web/20120318022045/http://technorati.com/business/small-business/article/advertising-that-works |archivedate=2012-03-18 |df= }}
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