| 词条 | Trailer Park, Inc. |
| 释义 |
name = Trailer Park, Inc. | logo = | type = Private | foundation = 1994| location = Hollywood, California| key_people = Rick Eiserman, CEO |num_employees = {{formatnum:500}} |industry = Entertainment| parent = Lake Capital| homepage = www.trailerpark.com}} Trailer Park is a marketing firm with digital and print production capabilities that specializes in the media and entertainment industries, but works to some extent in other industries as well. Among the firm's entertainment clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, AMC, Buena Vista Home Entertainment, Paramount, E! Entertainment Television, Nickelodeon and many others. It has other clients also: the brand side, clients include 10x10’s Girl Rising,[1] American Cancer Society, AMD, Bolthouse Farms,[2] Coda Automotive,[3] ING Direct,[4] JoyJars/Children’s Pediatric Cancer, Newegg.com,[5] Toshiba[6] and Vail Resorts. HistoryTrailer Park was founded in 1994 by Jim Hale and Tim Nett as a movie trailer company. Benedict Coulter joined in 1997 . Originally, Trailer Park specialized in comedy, but after Coulter joined, the company branched into action and drama. The firm expanding into other sectors of the entertainment industry. It was an early entrant into marketing for in-home video,[7] and over 30 Home Entertainment awards between 2004 and 2005; including the home video titles Million Dollar Baby, Friends and The Last Samurai. In February 2005, the Chicago-based private equity firm Lake Capital invested in Trailer Park. In December 2005, Trailer Park merged with Creative Domain,[8] a large agency with a digital division. In July 2007, Trailer Park entered another merger with Art Machine,[9][10] a leading print design agency. In Spring 2008, the firm hired its current CEO, Rick Eiserman,[11] who had previously been Managing Director of Young & Rubicam, Southern California, and Co-Founder of BrandBuzz NY. The next acquisition, in 2010, was goodness Mfg. (February, 2010), an advertising firm founded in 2007 by Bob Cianfrone, Paul Keister, Tom Adams, Rupert Samuel, and Brian Rekasis, known for major brand-oriented campaigns, including Burger King, MINI Cooper, Miller High Life, Miller Lite, IKEA, Geek Squad, Slim Jim, TRUTH Anti-Tobacco and VW. Now Trailer Park’s advertising division, goodness Mfg. has gone on to win Agency of Record contracts from over a dozen clients, including Toshiba’s Digital Products Division, Campbell Soup Company’s Bolthouse Farms, ING Direct, 10x10 Girl Rising, Newegg.com, Vail Resorts, El Pollo Loco and more. Troy was recognized as 2012 CFO of the Year by the Los Angeles Business Journal in the Small Private Company category.[12] Trailer Park’s marketing offering spans Theatrical, Home Entertainment, Television, Print & Design, Digital, Social, Mobile, Interactive TV, Menus, Content, Digital Publishing,[13] Video Games and Brand. Trailer Park has over 440 employees and new offices opening in Sydney, London and New York. Recent AwardsTrailer Park won “Best Anime” for The Secret World of Arrietty at the 13th annual Golden Trailer Awards. The company also received 8 nominations. Trailer Park earned 10 nominations and eight awards at the 41st Annual Key Art Awards show, including a Gold in the Integrated Category for Warner Bros.’ The Dark Knight Rises.[14] In 2012, the firm received Clio Awards in both sound design and cinematography for Bethesda Softworks’ Prey 2.[15] References1. ^{{cite news|url=http://www.fastcocreate.com/1681736/10x10-initiates-a-global-action-campaign-promoting-the-education-of-girls#1|title=FastCoCreate on social action campaign 10x10 Girl Rising and Trailer Park/goodness Mfg. Being Named Marketing Agency of Record|last=Champagne|first=Christine|date=October 11, 2012|work=Fast Company}} 2. ^{{cite news|url=http://www.mediapost.com/publications/article/157655/bolthouse-farms-names-goodness-mfg-aor.html#axzz2L1P2V93L|title=Bolthouse Farms Names Goodness mfg. Agency of Record|date=August 30, 2011|work=Media Post Publications}} 3. ^{{cite news|url=http://www.adweek.com/news/advertising-branding/coda-picks-goodness-mfg-101692|title=Coda Picks Goodness Mfg.|last=McMains|first=Andrew|date=February 24, 2010|work=AdWeek}}] 4. ^{{cite news|url=http://www.adweek.com/news/advertising-branding/goodness-mfg-wins-ing-direct-131818|title=ING Names Goodness Mfg. As Lead Creative Agency|last=McMains|first=Andrew|date=May 20, 2011|work=AdWeek}} 5. ^{{cite news|url=http://www.adweek.com/news/advertising-branding/neweggcom-names-goodness-lead-agency-125578|title=New Egg Names goodness Mfg. Lead Agency|last=Parpis|first=Eleftheria|date=January 28, 2011|work=AdWeek}} 6. ^{{cite news|url=http://www.mediapost.com/publications/article/138689/toshiba-names-goodness-mfg-aor.html#axzz2L1P2V93L|title=Toshiba Names goodness Mfg. AOR|date=November 2, 2010|work=Media Post Publications}} 7. ^{{cite news|url=http://www.homemediamagazine.com/news/video-a-more-equal-partner-7356 |title=Video a More Equal Partner|last=Arnold|first=Thomas K.|date=March 31, 2005|work=Home Media Magazine}} 8. ^{{cite news|url=http://www.variety.com/article/VR1117934657/?refCatId=1236 |title=Trailer Park in material merger|last=Snyder|first=Gabriel|date=December 14, 2005|work=Variety}} 9. ^{{cite news|url=http://www.hollywoodreporter.com/news/art-moves-trailer-park-142402 |title=Art Moves into Trailer Park|last=Schiller|first=Gail|date=July 10, 2007|work=The Hollywood Reporter}} 10. ^{{cite news|url=http://www.variety.com/article/VR1117968260/?refcatid=13|title=Trailer Park Hitched to Promo Shop|last=Graser|first=Mark|date=July 9, 2007|work=Variety}} 11. ^{{cite news|url=http://www.medialifemagazine.com/rick-eiserman-becomes-ceo-of-marketing-firm-trailer-park|title=Rick Eiserman Becomes CEO of Marketing Firm Trailer Park|last=|first=|date=April 29, 2008|work=Media Life Magazine}} 12. ^{{cite news|url=http://www.cbjonline.com/a2labj/supplements/CFO-Awards_1209.pdf|title=CFO/COO Doug Troy Named CFO of the Year: Small Private Co by LA Business Journal|last=|first=|date=September 17, 2012|work=Los Angeles Business Journal}} 13. ^{{cite news|url=http://www.variety.com/article/VR1118034252?categoryid=3683&cs=1|title=Variety on Trailer Park Digital Publishing Division Launch|last=Caranicas|first=Peter|date=March 22, 2011|work=Variety}} 14. ^{{cite news|url=http://www.adweek.com/news/advertising/blt-trailer-park-lead-key-art-nominees-85222|title=BLT, Trailer Park Lead Key Art Nominees|last=Solman|first=Gregory|date=May 16, 2006|work=AdWeek}} 15. ^{{cite web|url=http://www.clioawards.com/catalog/2012/film/|title=CLIO Awards Winners including Trailer Park's Prey 2 trailer}} External links
2 : Companies based in Los Angeles County, California|Privately held companies based in California |
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