| 词条 | Ultra Brite |
| 释义 |
Ultra Brite is an American toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Marketed as a whitening toothpaste, its active ingredients are baking soda, hydrogen peroxide and sodium monofluorophosphate. Colgate-Palmolive introduced Ultra Brite toothpaste in 1967. Ultra Brite gained popularity at the time of its launch with a television and print commercial ad campaign, aimed at Baby Boomers, that stated, "Ultra Brite gives your mouth...[bling]...sex appeal!"[1] It was introduced as an imitator of Maclean's adult toothpaste, but was soon reformulated with a peppermint flavor to give it a more pleasant taste.[2] The paste was sold in the United Kingdom from the late 1970s, but was withdrawn in the 2000s owing to competitive pressures. References1. ^A Brush With History, Goldie Blumenstyk, The Chronicle of Higher Education, February 6, 2004. Google cached retrieved on July 12, 2007. 2. ^{{cite book | first=Joe | last=Marconi | year=1999 | title=The Brand Marketing Book | pages=108–9 | publisher=McGraw-Hill Professional | isbn=0-8442-2257-7 }} External links
3 : Brands of toothpaste|Colgate-Palmolive brands|Products introduced in 1967 |
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