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词条 Unbundling
释义

  1. Etymology

  2. Examples

  3. See also

  4. References

  5. External links

{{About||the marketing technique of selling several products together|Product bundling|the regulatory process in the telecommunications industry|Local-loop unbundling}}

Unbundling is a neologism to describe how the ubiquity of mobile devices, Internet connectivity, consumer web technologies, social media and information access[1] in the 21st century is affecting older institutions (education, broadcasting, newspapers, games, shopping, etc.) by "break[ing] up the packages they

once offered (possibly even for free),[2] providing particular parts of them at a scale and cost unmatchable by the old order."[3] Unbundling has been called "the great disruptor".[4]

Etymology

"Unbundling" most basically means simply the "process of breaking apart something into smaller parts."[5] In the context of mergers and acquisitions, unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries."[6]

Examples

  • Massive open online courses are "part of a trend towards the unbundling of higher education"[7] by providing access to recorded lectures, online tests, and digital documents as a complement to traditional classroom instruction.[3] Online program management providers are also increasingly unbundling services in higher education, which some argue "reflects increasing sophistication—and capacity—of colleges and universities as they launch new online programs."[8]
  • Software unbundling[2] Some IBM Computer software "products" were distributed "free" (no charge for the software itself, a common practice early in the industry). The term "Program Product" was used by IBM to denote that it's not for free.[2]

One of IBM's COBOL Compilers was "PP 5688-197 IBM COBOL for MVS and VM 1.2.0" which one IBMer described as Quote PP := "Program Product" aka "you pay for it" EndQuote. By contrast, the same source had: Neither the F or D versions of the COBOL compiler were ever "rented" ... (or) even copyrighted...

The majority of software packages written by IBM were available at no charge to IBM customers. (Even non-IBM customers could pay (only) for the reproduction costs and get them from IBM. All this changed, of course, with New World (June 1969),[9] but that didn't alter the status of products released prior to that date."[2]{{rp|this and other tidbits is from a Looking-Back blog article}}

  • Pandora Radio
  • The addition of Maryland and Rutgers to the Big 10 Conference was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.[10]
  • The CEO of Mashable predicted that unbundled news contents' "microcontent sharing" via software like Flipboard[11] (Android and iOS), Zite and Spun (iPhone) would be a major trend in 2013.[12]
  • LinkedIn has embraced a multi-app strategy and now has a family of six separate apps—The LinkedIn 'Mothership' app and 'satellite' apps ranging from job search to tailored news [13]
  • The customers that live in large apartment complexes and multiple dwelling units can be unbundled in a way that allows multiple providers to reach each of the different units.[14]

See also

  • Information Age
  • Creative destruction
  • Disruptive innovation
  • Asset stripping
  • Leapfrogging
  • List of emerging technologies
  • Obsolescence
  • Paradigm shift
  • Technology strategy
  • Killer application

References

1. ^{{cite web| url= http://www.educause.edu/ero/article/unbundling-and-unmooring-technology-and-higher-ed-tsunami| title= Unbundling and Unmooring: Technology and the Higher Ed Tsunami| last= Watters| first= Audrey | publisher= educause.edu | date= September 5, 2012 | accessdate = November 25, 2012}}
2. ^https://groups.google.com/d/topic/alt.folklore.computers/RZA6FD27Tc0 a discussion group: OS/360: Forty years
3. ^{{cite news | last= Chatfield| first= Tom | url= http://www.bbc.com/future/story/20121123-can-schools-survive-the-web-age| title= Can schools survive in the age of the web?| publisher= bbc.com | date= 23 November 2012| accessdate= }}
4. ^{{cite web| url= http://www.pakman.com/2011/04/15/the-unbundling-of-media/| title= The Unbundling of Media | last= Pakman| first= David | date= April 15, 2011| accessdate = 19 Dec 2012}}
5. ^{{cite web| url= http://www.businessdictionary.com/definition/unbundling.html| title= Unbundling | publisher= businessdictionary.com| accessdate = 19 Dec 2012}}
6. ^{{cite web| url= http://www.investopedia.com/terms/u/unbundling.asp| title= Unbundling | publisher= investopedia| accessdate = 13 May 2017}}
7. ^{{cite web| url= https://www.economist.com/news/united-states/21567373-american-universities-represent-declining-value-money-their-students-not-what-it?spc=scode&spv=xm&ah=9d7f7ab945510a56fa6d37c30b6f1709| title= Not what it used to be: American universities represent declining value for money to their students | publisher= economist.com| date= Dec 1, 2012 | accessdate =}}
8. ^{{cite web| url= https://www.edsurge.com/news/2016-05-04-backward-innovation-the-great-unbundling-of-higher-ed-s-online-service-providers| title= Backward Innovation: The Great Unbundling of Higher Ed’s Online Service Providers | publisher= edsurge.com| date= May 4, 2016| accessdate =2018-01-01}}
9. ^otherwise known as Unbundling
10. ^{{cite web| url= http://informationarbitrage.com/post/36428408766/the-great-unbundling| title= The great unbundling | publisher= informationarbitrage.com | date= November 24, 2012 | accessdate = 19 Dec 2012}}
11. ^Richmond, Shane (August 4, 2010). "Flipboard: The Closest Thing I've Seen to the Future of Magazines". The Daily Telegraph (London). Retrieved March 4, 2012.
12. ^{{cite web| url= http://www.linkedin.com/today/post/article/20121211110329-1863151-big-idea-2013-unbundling-media| title= Big Idea 2013: Unbundling Media| last= Cashmore| first= Pete | publisher= linkedin.com| date= December 11, 2012| accessdate =}}
13. ^{{cite web| url= http://www.cio.com/article/2598880/social-media/an-inside-look-at-linkedin-s-unbundling-mobile-strategy.html| title= An Inside Look at LinkedIn’s ‘Unbundling’ Mobile Strategy| last= Kapko| first= Matt| publisher= CIO Magazine| date= August 26, 2014| accessdate =}}
14. ^{{Cite journal|date=2015-08-04|title=The Problem of Exclusive Arrangements in Multiple Dwelling Units: Unlocking Broadband Growth in Indonesia and the Global South |publisher=The 7th Indonesia International Conference on Innovation, Entrepreneurship, and Small Business (IICIES 2015)|pages=1–16|ssrn= 2637654|last1=Ryan|first1=Patrick S|last2=Zwart|first2=Breanna|last3=Whitt|first3=Richard S|last4=Goldburg|first4=Marc|last5=Cerf|first5=Vinton G}}

External links

  • Alan Jacobs, [https://www.theatlantic.com/technology/archive/2012/01/the-great-unbundling-of-the-university/251831/ The Great Unbundling of the University] theatlantic.com January 23, 2012
  • Benjamin Lima, Massive online learning and the unbundling of undergraduate education July 17, 2012
  • McKinsey & Company Unbundling the corporation June 2000
  • Justin Reich, Will Technology Lead to the Unbundling of Schools? Education Week, May 17, 2012
{{MOOC}}

3 : Neologisms|21st century|Innovation

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