| 词条 | Value meal |
| 释义 |
A value meal is a group of menu items at a restaurant offered together at a lower price than they would cost individually. They are common at fast food restaurants. A typical value meal includes a main dish (e.g., burger, wrap), a side dish (e.g., french fries) and a soft drink. Value meals are a common merchandising tactic to facilitate bundling, up-selling, and price discrimination. The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with the Loyalty Marketing school of thought.[1] Additionally, the term is based on value theory, which utilizes certain marketing tactics to encourage people to spend more money than they originally intended on their purchase. See also
References1. ^Super-sizing, value meals, and customer loyalty {{restaurant-stub}} 4 : Restaurant terminology|Fast food|Pricing|Bundled products or services |
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