| 词条 | White House Black Market |
| 释义 |
| name = White House Black Market, Inc. | logo = WHBM Logo.png | type = Subsidiary | area_served = United States, Puerto Rico, U.S Virgin Islands, Canada | industry = Retail | products = Apparel and accessories | net_income = $888M (fiscal 2014)[1] | foundation = {{start date and age|1985}} | location = Fort Myers, Florida | num_locations = 451 boutiques, 67 outlet stores | parent = Chico's (2003-present) | website = {{URL|http://whitehouseblackmarket.com}} }}White House Black Market is an American women's clothing retailer headquartered in Fort Myers, Florida. The multichannel brand, founded in 1985, specializes in upscale clothing for women ages 35 and older.[2] White House Black Market owns and operates various clothing and accessories boutiques in the United States and Canada, where they sell their tops, dresses, skirts, pants, jackets, outerwear, shoes jewelry and accessories. Since 2003, White House Black Market has operated as a subsidiary of Chico's.[3] HistoryThe company began in 1985 when cofounders Patricia Smith and Richard Sarmiento opened the first store called The White House, in Baltimore, Maryland. True to its name, The White House only carried women's clothing in shades of white. The boutique performed extremely well, catering to an upscale clientele of women.[4] In 1991, with the help of National Retail Group, a North-Carolina-based consulting firm, The White House began its national expansion. After a decade of selling exclusively white merchandise, the brand launched a new retail format — "Black Market"— in 1995.[5] A few experiments followed, where Sarmiento the founders housed both White House and Black Market under the same roof. His endeavors were successful, and in 1997, the company began converting existing stores to this White House Black Market combination concept.[6] In 2003, Chico's FAS, Inc. purchased White House Black Market after the privately held firm went public.[7] The purchase price for the specialty retailer was $90M, with $85.6M in cash and about $4.4M in Chico's common stock.[8] CollectionsWhite House Black Market's collections include dresses, jackets, pants, shoes, swim, tees, accessories and "everyday essentials".[9] Key collections include:
Advertising and PromotionWhite House Black Market's marketing program consists of the company's loyalty program (WHBM Rewards), direct marketing efforts (direct mail, email), national print and broadcast advertising, internet and direct phone sales, social media marketing, and public relations and community outreach programs.[14] Rewards ProgramIn fiscal 2014, WHBM re-launched its rewards program as WHBM Rewards. The program includes tier-based discounts, promotions, free shipping and invitations to private sales based on customer's annual spend.[15] LocationsWhite House Black Market currently operates more than 440 boutiques and over 60 outlets across the United States, Canada, Puerto Rico and the U.S Virgin Islands.[16] The opening of a White House Black Market store in Toronto, Canada on October 24, 2014 was the first push toward international expansion for Chico's brands.[17] As of January 31, 2015 White House Black Market had five stores across Canada.[18] In the Public SpotlightWhite House Black Market gained coverage in 2008 when Michelle Obama wore the brand's Tank Leaf Print Dress as a cohost of TV talkfest The View. Virtually overnight, the dress (priced at $148) all but sold out at White House Black Market boutiques.[19][20] ModelsWhite House Black Market casts famous models in their commercials and marketing campaigns.[21] In 2012, the company's TV ad starred supermodel Coco Rocha in a commercial directed by Johan Renck. The spot featured Coco tap dancing in over a dozen outfits from the company's WorkKit collection.[22] White House Black Market has also worked with models Alyssa Miller, Linda Voitova, Michaela Kocianova, and Naty Chabenenko (Holiday 2012), Anne Vyalitsyna, (Spring/Summer 2013), Bette Franke, and Lakshmi Menon (model), (Holiday 2011) and Ali Stephens(Spring/Summer 2011) among others.[23] LeadershipIn 2007, Donna M. Noce stepped into the role of White House Black Market brand President. Prior to taking her position at White House Black Market, Noce served as President of Ann Taylor LOFT and also spent time at Lerner New York Division of Limited, Inc. and Petrie Stores Corporation.[24]< On December 1, 2015, Shelly Broader became President and CEO of Chico's FAS, Inc. Prior to joining Chico's FAS, Inc., she served as President and Chief Executive Officer of Walmart's EMEA region, where she was responsible for retail operations and business development across Europe, the Middle East, Sub-Saharan Africa and Canada.. Prior to Walmart, she held the post of President and CEO of Michael's, the world's largest retailer of arts and crafts. Before Broader's arrival, David F. Dyer held the position (2009-2015). He currently serves as Vice Chair of the Board of Directors. References1. ^{{cite news|title= Chico’s FAS Inc Annual Report |url= http://d1lge852tjjqow.cloudfront.net/CIK-0000897429/4cbde519-7204-48db-b1a8-c14dbb6e10bd.pdf| publisher=Edgar Online | accessdate = April 7, 2015}} 2. ^{{cite news|title= Company Overview of White House Black Market|url=https://www.bloomberg.com/research/stocks/private/people.asp?privcapId=6140013| publisher= Bloomberg Business |accessdate = April 15, 2015}} 3. ^{{cite news|title= The White House Inc. History|url=http://www.fundinguniverse.com/company-histories/the-white-house-inc-history/| publisher= Funding Universe |accessdate = April 15, 2015}} 4. ^{{cite news|title= The White House Inc. History|url=http://www.fundinguniverse.com/company-histories/the-white-house-inc-history/| publisher= Funding Universe |accessdate = April 15, 2015}} 5. ^{{cite news|title= The White House Inc. History|url=http://www.fundinguniverse.com/company-histories/the-white-house-inc-history/| publisher= Funding Universe |accessdate = April 15, 2015}} 6. ^{{cite news|title= White House Black Market About Us|url=http://www.whitehouseblackmarket.com/store/page.jsp?id=24| publisher= White House Black Market |accessdate = April 23, 2015}} 7. ^{{cite news|title= No Shades of Gray At Chico’s FAS |url=http://news.investors.com/investing/031405-406131-no-shades-of-gray-at-chicos-fas-apparel-retailer-buys-white-house-black-market-as-results-remain-clearly-strong.htm| publisher= Investor’s Business Daily |accessdate = April 20, 2015}} 8. ^{{cite news|title= Chico’s signs $90M Deal to Buy the White House Inc |url=http://www.dmnews.com/multichannel-marketing/chicos-signs-90m-deal-to-buy-the-white-house-inc/article/81646/| publisher= Direct Marketing News |accessdate = April 20, 2015}} 9. ^{{cite news|title= Our Brands White House Black Market |url=http://chicosfas.com/our-brands/white-houseblackmarket/default.aspx| publisher= Chico’s FAS Inc |accessdate = April 12, 2015}} 10. ^{{cite news|title= White House Black Market Store |url=http://www.whitehouseblackmarket.com/store/| publisher= White House Black Market |accessdate = April 15, 2015}} 11. ^{{cite news|title= White House Black Market Store |url=http://www.whitehouseblackmarket.com/store/| publisher= White House Black Market |accessdate = April 15, 2015}} 12. ^{{cite news|title= 4 Ways to Wear the Genius Dress |url=https://www.whitehouseblackmarket.com/store/page.jsp?id=106209285&icid=SH-Bridesmaids-SubNav-HowToWear| publisher= White House Black Market|accessdate = April 22, 2015}} 13. ^{{cite news|title= White House Black Market Introduces Wedding and Event Boutique |url=http://newsok.com/white-house-black-market-introduces-wedding-and-event-boutique/article/5386219| publisher= News OK|accessdate = April 19, 2015}} 14. ^{{cite news|title= Chico’s FAS Inc Advertising and Promotion |url=http://www.wikinvest.com/stock/Chico's_FAS_(CHS)/Advertising_Promotion|accessdate = April 8, 2015}} 15. ^{{cite news|title= Chico’s FAS Inc Annual Report |url=http://d1lge852tjjqow.cloudfront.net/CIK-0000897429/4cbde519-7204-48db-b1a8-c14dbb6e10bd.pdf| publisher=Edgar Online |accessdate = April 7, 2015}} 16. ^{{cite news|title= Our Brands White House Black Market |url=http://chicosfas.com/our-brands/white-houseblackmarket/default.aspx| publisher= Chico’s FAS Inc |accessdate = April 12, 2015}} 17. ^{{cite news|title= Chico’s White House Black Market Enters Canadian Market|url=http://www.retailsolutionsonline.com/doc/chico-s-white-house-black-market-enters-canadian-market-0001| publisher= Retail Solutions Online|accessdate = April 5, 2015}} 18. ^{{cite news|title= Chico’s FAS Inc Annual Report |url= http://d1lge852tjjqow.cloudfront.net/CIK-0000897429/4cbde519-7204-48db-b1a8-c14dbb6e10bd.pdf| publisher=Edgar Online |accessdate = April 7, 2015}} 19. ^{{cite news|title= Michelle Obama Makes $148 Frock a Fashion Smash |url= http://www.today.com/id/25280708/ns/today-today_style/t/michelle-obama-makes-frock-fashion-smash/#.VXIclmRVhBc| publisher=Today |accessdate = April 7, 2015}} 20. ^{{cite news|title= Shop for Michelle Obama’s Style |url= http://budgetstyle.about.com/od/workwear/tp/shop_michelle_obama_style.htm| publisher=About Style |accessdate = April 17, 2015}} 21. ^{{cite news|title= White House Black Market Models |url= https://models.com/client/white-house-black-market| publisher= Models |accessdate = April 7, 2015}} 22. ^{{cite news|title= White House Black Market Spring 2012 Work Kit Commercial Starring Coco Rocha |url=http://www.huffingtonpost.com/2012/02/26/white-house-black-market-_n_1302722.html| publisher= Huffington Post |accessdate = April 7, 2015}} 23. ^{{cite news|title= White House Black Market Models |url= https://models.com/client/white-house-black-market| publisher= Models |accessdate = April 7, 2015}} 24. ^{{cite news|title= Donna Noce on the Power of Personalized Customer Relationships |url= http://knowledge.wharton.upenn.edu/article/white-house-black-markets-donna-noce-on-the-power-of-personalized-customer-relationships/| publisher= Wharton University of Pennsylvania |accessdate = April 7, 2015}} 3 : Clothing retailers of the United States|Companies established in 1985|1985 establishments in Maryland |
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