1. History
    Location  Closure 

2. References

WRLP was a television station in Greenfield, Massachusetts which broadcast on UHF channel 32 from 1957 to 1978. For most of its history, it was a satellite of WWLP in Springfield.

History

Location

WRLP came into existence because of the technical limitations UHF stations faced in the 1950s. The Springfield market was designated as an all-UHF market due to all of the possible VHF allocations being unavailable due to it being surrounded by allocations for Boston, Massachusetts/Manchester, New Hampshire (channels 2, 4, 5, 7, 9 and 11), Hartford/New Haven (channels 3 and 8), Providence, Rhode Island (channels 6, 10 and 12) and the Capital District (channels 6, 10 and 13). This area is one of the most rugged in the Northeast, being dotted with small hills and mountains. Additionally, much of the population is within or just outside the winding valley of the Connecticut River. These factors made UHF reception difficult. Soon after WWLP signed on, the station's owners, the Putnam family, realized that much of the northern portion of the market in Franklin County northward—including Greenfield, Brattleboro, Vermont and Keene, New Hampshire—could not get an acceptable signal from WWLP. With cable still very much in its infancy, the Putnams decided to open WRLP as a full-time satellite of WWLP.

The station debuted on June 29, 1957.^[1] The station was named for Roger L. Putnam, former mayor of Springfield and father of WWLP founder William Putnam. The tower and transmitter was located on Gunn Mountain in Winchester, New Hampshire; one of the highest points in the region. The station could also be seen in Springfield as well, creating a strong combined signal with over 50% overlap.

WRLP was originally slated to operate on channel 58, but Putnam sought and received permission to move to the stronger channel 32. WRLP was to be the "parent" of a network of low-powered translators across western New England. However, that plan came undone when the FCC rejected a proposed reallocation of channel allocations in New England that would have allowed the WRLP translators to air on channel 72.

Closure

For its first 17 years, WRLP was a money-bleeding full-time satellite of WWLP. However, in 1974, the Putnams and their company, Springfield Television, decided to air separate programming on WRLP in prime-time, including a fully separate newscast. It picked up Boston Bruins, Celtics and Red Sox telecasts, and soon appeared on cable systems across Massachusetts, New Hampshire, Vermont, Connecticut and upstate New York. At one point, 70% of the station's audience was on cable. Unfortunately, cable coverage was not factored in by advertisers at the time, so WRLP reaped almost no windfall from its large cable audience. The station continued to lose money.

In a case of exceptionally bad timing, WSBK-TV in Boston was uplinked to cable and satellite providers as a regional superstation, effectively cutting out WRLP's carriage of those sports properties and reaping all the ad revenue on their own.

Finally, the Putnams ran out of patience, and WRLP went off the air on April 9, 1978 with almost no fanfare. Almost immediately afterward, the station's transmitter was dismantled and transported to Utah to start KSTU in Salt Lake City.

References

• [https://web.archive.org/web/20120227082256/http://radiodxer.bravehost.com/wrlp.html WRLP's entry at the UHF Morgue]

• The Laughing Lady (1929 film)
• The Laughing Mask
• The laughing policeman
• The Laughing Salesman
• The Laughing Samoans
• The Laughing Saskia
• The Laughing Woman
• The Laugh on Dad
• The Laughter of Fools
• The Laughter of My Father
• The Launch Acceleration
• The Launching of Modern American Science
• The Launching of Modern American Science, 1846–1876
• The Laundress (Daumier)
• The Laundry
• The Laundry (role-playing game)
• The Laura Crane Youth Cancer Trust
• The Laurel Incident
• The Laurel Review
• The Laurels
• The Laurels (Band)
• The Laurels (band)
• The Lavender Hill Express
• The Lavender Keeper
• The Lavender Scare