| 词条 | WRRD |
| 释义 |
| name = WRRD | image = | city = Waukesha, Wisconsin | area = Milwaukee, Wisconsin | branding = News Talk 1510 | slogan = Independent News Talk Radio | frequency = {{Frequency|1510 AM|kHz}} | translator = | repeater = WTTN | airdate = March 27, 1947 | share = | share as of = | share source = | format = Progressive talk | language = | power = 23,000 watts (Daytime) 20,000 watts (Critical hours) | erp = | haat = | class = D | facility_id = 70771 | coordinates = | callsign_meaning = The WoRRD (from 540's former religious-based ownership and format under Salem Communications); also backronymed to represent Resistance RaDio | former_callsigns = WAUX (1947-1965) WAUK (1965-2008) | former_frequencies = | affiliations = | owner = Michael Crute | licensee = New WRRD, LLC | webcast = Listen Live | website = newstalk1510am.com }}WRRD (AM 1510) is a radio station licensed to Waukesha and serving the Milwaukee area. The station currently airs a progressive talk format as of February 1, 2017.[1] The station is currently owned by Michael Crute (a co-host of one of the programs on station), through licensee New WRRD, LLC. After less than 18 months with their current format, WRRD and translator construction permit W269DL (101.7 MHz) have been listed with an online broker as being up for sale. HistoryThe 1510 AM frequency originally signed on as WAUX and later was the original home of the WAUK call sign until February 12, 2008. They had been a sports talk station since the early 1990s and the previous home of ESPN Radio. Prior to sports the station had a smorgasbord of formats, including variations of adult contemporary, country music, and talk. WAUK was also the original sister station of Waukesha-licensed WMIL-FM (106.1), which launched as WAUX-FM and later became WAUK-FM before a sale to another party in the late 1970s. WRRD is limited to operating between sunrise and sunset. As a result, the station leased time from WMCS to carry the full ESPN Radio schedule between 6:00p.m. and 6:00a.m. for several years. That arrangement ended after Good Karma Broadcasting moved the WAUK sports format to its new, full-time frequency of 540 kHz, the former home of Salem Broadcasting religious outlet WRRD. The WRRD calls then migrated to the 1510 kHz frequency. On May 2, 2008, WRRD changed their format from sports to ESPN Deportes—Spanish-language sports coverage. On January 31, 2017, The Devil's Advocates Radio (Devil's Advocates Radio Network Wisconsin) announced plans to buy WRRD and to change the format to progressive talk, branded as "News Talk 1510" and as "WRRD Resistance Radio". The format change was implemented February 1 of that year.[2][3] Good Karma Broadcasting sold WRRD to New WRRD, LLC effective June 1, 2017 for $760,000. According to www.stationsale.com WRRD is offered for sale, in July 2018. Previous logoReferences1. ^JS Online: Spanish-only on AM-1510 2. ^[https://radioinsight.com/headlines/116196/madison-host-to-purchase-milwaukee-am-flip-to-liberal-talk/ Madison Host to Purchase Milwaukee AM, Flip to Liberal Talk] Radioinsight - January 27, 2017 3. ^[https://radioink.com/2017/01/31/can-liberal-talk-station-survive-trumps-america/ Can Liberal Talk Survive In Trump’s America?] Radio Ink, January 31, 2017. External links
5 : Radio stations in Wisconsin|Daytime-only radio stations|Radio stations established in 1947|1947 establishments in Wisconsin|News and talk radio stations in the United States |
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