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词条 WTRV
释义

  1. History

     WQFN  Capstar Ownership  Regent Ownership  Christmas Music 

  2. References

  3. External links

{{Infobox radio station
| name = WTRV
| image = WTRV-FM.jpg
| city = Walker, Michigan
| area = Grand Rapids metropolitan area
| branding = 100.5 The River
| slogan = "Lite and Relaxing"
| frequency = 100.5 MHz
| airdate = June 15, 1993 (as WQFN)
| format = Gold-leaning Soft AC
Christmas music (Nov.-Dec.)
| erp = 3,000 watts
| haat = 100 meters (328 ft)
| class = A
| facility_id = 72529
| callsign_meaning =W The RiVer
| former_callsigns = WQFN (9/20/1991-6/26/1998)
| affiliations =
| owner = Townsquare Media
| licensee = Townsquare Media of Grand Rapids, Inc.
| sister_stations = WFGR, WGRD-FM, WLHT-FM, WNWZ
| webcast = Listen Live
| website = RiverGrandRapids.com
}}

WTRV (100.5 MHz) is a commercial FM radio station broadcasting a gold-leaning soft adult contemporary radio format. The station is licensed to Walker, Michigan, and serves the Grand Rapids metropolitan area radio market. WTRV is a Class A station, so it is limited to 3,000 watts. Its signal can be heard as far south as Otsego, far east as Ionia, and as far north as Fremont.

The studios and offices are on Ottawa Avenue NW in Grand Rapids.[1] The transmitter is on Peach Ridge Avenue NW at 3 Mile Road, near Interstate 96.[2]

History

WQFN

On June 15, 1993, the station first signed on as WQFN.[3] It was owned by William E. Kuiper, Jr. and had its studios and offices on Fremont Avenue NW. Kuiper served as the president and general manager. His wife Ruth was the sales manager.

For several years, WQFN was co-owned with Christian radio station WFUR 1570 AM and operated out of the WFUR studios. Originally WQFN was a fully automated adult contemporary station. But after a year, it flipped to Smooth Jazz fed via satellite from Jones Radio Networks. The smooth jazz format was a moderate ratings success.

Capstar Ownership

In 1998, the station was acquired by Capstar, which later became part of iHeartMedia, Inc..[4] Capstar switched the call sign to WTRV.

The station featured a middle of the road (MOR) and soft AC format featuring a mix of light oldies and selected recent songs, from artists such as The Carpenters, Barry Manilow, Neil Diamond and Barbra Streisand. These acts were no longer played on competitor and former easy listening station WOOD-FM 105.7 (now WSRW). WTRV now features a softer, gold-leaning version of the Mainstream AC format formerly heard on sister station 95.7 WLHT, which has shifted to Hot AC since 2009.

Regent Ownership

In 2000, the ownership changed again, this time to Regent Communications.[5] At the beginning of 2015, the station added more soft oldies and pop songs dating back to the 1970s, resulting in selected previously dropped tracks by artists such as the Carpenters and Manilow being re-added into rotation and becoming a younger-skewing version of the original "River." The core artists include Celine Dion, Billy Joel, Elton John, Whitney Houston and Rod Stewart. The station's sound now resembles gold-based soft AC stations such as WFEZ in Miami and WDUV in Tampa.

WTRV aired Delilah's syndicated nighttime love-songs show for a time until it moved to sister station WLHT and later to what is now WSRW. Delilah is syndicated by Premiere Networks, a subsidiary of iHeartMedia, which owns WSRW.

Christmas Music

WTRV was the first station in the Grand Rapids market to switch to a format of all-Christmas music between Thanksgiving Week/Mid-November and Christmas Day. However, in 2007, the station did not make the usual switch. WTRV opted to continue with its regular format, with Christmas music mixed in for the holiday season. Meanwhile co-owned hot adult contemporary station WLHT-FM went all-Christmas (which it had never done before) to compete with 105.7 WOOD-FM (now WSRV), which also goes all-Christmas every holiday season. In 2010, WTRV returned to an all-Christmas music format for the holidays, because WLHT-FM had moved to an adult Top 40 sound, not usually associated with Christmas music.

In 2018, WTRV was the first station in the United States to flip to the all-Christmas format when it made the switch on October 30th. A combination of factors, including WTRV's declining ratings and the decisions by other early adopters (such as frequent first-in-the-nation WEZW in South Jersey) to wait until November 1 to switch, factored into WTRV's decision to flip early.[6]

References

1. ^RiverGrandRapids.com/Help
2. ^[https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=WTRV&nav= Radio-Locator.com/WTRV]
3. ^[https://www.americanradiohistory.com/Archive-BC-YB/1995/B-Radio-AL-MT-YB-1995.pdf Broadcasting & Cable Yearbook 1995 page B-213]
4. ^[https://www.americanradiohistory.com/Archive-BC-YB/1999/D-Radio-AL-NE-BC-YB-1999..pdf Broadcasting & Cable Yearbook 1999 page D-230]
5. ^[https://www.americanradiohistory.com/Archive-BC-YB/2005/Radio-AL-MT-2005-BC-YB.pdf Broadcasting & Cable Yearbook 2005 page D-281]
6. ^Venta, Lance (October 30, 2018). [https://radioinsight.com/headlines/171641/christmas-season-begins-in-grand-rapids/ Christmas season begins in Grand Rapids]. RadioInsight. Retrieved October 31, 2018.
  • Michiguide.com - WTRV History

External links

  • {{FM station data|WTRV}}
{{Grand Rapids Radio}}{{Adult Contemporary Radio Stations in Michigan}}{{Townsquare Media}}{{coord|43.016|N|85.740|W|type:landmark_region:US_source:FCC|display=title}}

4 : Radio stations in Michigan|Adult contemporary radio stations in the United States|Radio stations established in 1993|Townsquare Media radio stations

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