| 词条 | 360i |
| 释义 |
| name = 360i | logo = 360i-agency-logo-2016.png | type = Subsidiary | foundation = 1998 | location_city = | location_country = | location = New York City, United States | locations = Atlanta Chicago London Los Angeles New York Toronto | area_served = Worldwide | key_people = Jared Belsky (CEO), Abbey Klaassen (President, New York), Menno Kluin (Chief Creative Officer), Doug Rozen(Chief Media Officer) | industry = Marketing & Advertising | products = | services = Marketing | market cap = | revenue = | operating_income = | net_income = | owner = | num_employees = 1000+ | parent = Dentsu[1][2] | divisions = | subsid = | company_slogan = | url = http://www.360i.com/ | alexa = | screenshot = | caption = | website_type = | language = | advertising = | registration = | launch_date = | current_status = | footnotes = | intl = }}360i is a New York City-based digital agency[1] founded in 1998. It is a business unit of Dentsu.[2][3] Corporate history360i was founded in 1998 in Atlanta[4] as a regional search agency. It was later acquired by Innovation Interactive.[5] At the time, 360i had 35 people and revenue of close to $5 million.[6] 360i was acquired as a digitally-led communications agency.[5] Innovation Interactive was acquired by Dentsu in 2010 for $275mm[7] and remains a unit of Dentsu, Inc.[5] Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter,[8] a 360i executive since 2005 and the founder of the firm's social media and strategy practices.[9] In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO.[10] That same year, President Jared Belsky was promoted to CEO,[10] and CMO Abbey Klaassen was promoted to President, New York.[11] The agency was named sole Leader in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research.”[12] 360i was named a MediaPost OMMA "Digital Agency of the Year" in 2013, 2014, and 2015,[13][14][15] and made the Ad Age A List in 2013, 2014, 2015, 2016 and 2018.[16][17][18][19][20] In February 2018, 360i was named Adweek's Breakthrough Media Agency of the Year. [21] Products and services360i started out as a search engine marketing and optimization company.[5] In 2005 it began offering social media marketing programs.[9] In 2008, the agency rounded out its capabilities in strategy, media and creative.[22][23] spanning the US, UK, Brazil and Canada.[24] Notable work from the agency includes “Adaptoys”, a line of accessible toys that allow those living with paralysis to rejoin playtime,[25] Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII,[26] "Westworld: The Maze", HBO's first full-scale voice skill that is compatible with any Alexa enabled device, [27] and "OREO Left-Handers", the first-ever left-handed pack of OREO cookies.[28] References1. ^{{cite news|last=Steel|first=Emily|url=https://www.wsj.com/articles/SB119189368160253014|title=Job-Search Sites Face a Nimble Threat|work=The Wall Street Journal|accessdate=March 26, 2010|quote=New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.|date=October 9, 2007}} [29][30][31][32][33][34][35][36][37][38][39][40][41][42][43][44]-->}}2. ^1 {{cite news|last=Vranica|first=Suzanne|url=https://www.wsj.com/articles/SB10001424052748704762904575025064277744920|title=Dentsu in Talks to Buy Ad Firm|work=The Wall Street Journal|date=January 26, 2010|accessdate=March 30, 2010| archiveurl= https://web.archive.org/web/20100408113955/http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html| archivedate= April 8, 2010 | deadurl= no}} 3. ^1 {{cite web|last=Patel|first=Kunur|url=http://adage.com/digital/article?article_id=141743|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=Advertising Age|date=January 25, 2010|accessdate=May 24, 2010| archiveurl= https://web.archive.org/web/20100409193007/http://adage.com/digital/article?article_id=141743| archivedate=April 9, 2010| deadurl= no}} 4. ^{{cite news|url=http://www.topworkplaces.com/frontend.php/regional-list/company/ajc/360i|title=360i|work=The Atlanta Journal-Constitution}} 5. ^1 2 3 {{cite news|last=Patel|first=Kunur|url=http://adage.com/article/digital/digital-dentsu-acquires-360i-taking-a-big-digital-shop/141743/|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=Advertising Age|date=January 25, 2010}} 6. ^{{cite news|last=Patel|first=Kunur|url=http://adage.com/article/special-report-agency-alist-2010/360i-6-ad-age-agency-a-list/148354/|title=360i Is No. 6 on the Ad Age Agency A-List|work=Advertising Age|date=January 24, 2011}} 7. ^{{cite news|last=Vranica|first=Suzanne|url=https://www.wsj.com/articles/SB10001424052748704762904575025064277744920|title=Dentsu in Talks to Buy Ad Firm|work=The Wall Street Journal|date=January 26, 2010}} 8. ^{{cite news|last=McClellan|first=Steve|url=http://www.mediapost.com/publications/article/219394/360i-revamps-top-management-sarah-hofstetter-name.html|title=360i Revamps Top Management, Sarah Hofstetter Named Global CEO|work=Mediapost|date=February 12, 2013}} 9. ^1 {{cite news|url=http://www.imediaconnection.com/iMediaLists/2014/agency-award-winners/Sarah-Hofstetter-CEO-360i/|title=Agency Marketer of the Year|work=iMedia Connection}} 10. ^1 {{Cite news|url=http://adage.com/article/agency-news/360i-ups-jared-belsky-ceo-sarah-hofstetter-chair/313260/|title=Management shifts at 360i as Belsky, Hofstetter take new roles|access-date=2018-08-21|language=en}} 11. ^{{Cite news|url=http://adage.com/article/agency-news/360i-cmo-abbey-klaasen-named-president-york/312878/|title=360i CMO Abbey Klaassen named president of New York HQ|access-date=2018-08-21|language=en}} 12. ^{{cite web|url=https://www.forrester.com/report/The+Forrester+Wave+Search+Marketing+Agencies+Q1+2016/-/E-RES122874|title=The Forrester Wave™: Search Marketing Agencies, Q1 2016|date=March 23, 2016|website=Forrester}} 13. ^{{cite web|url=http://www.mediapost.com/publications/article/214179/media-names-carat-omma-names-360i-agencies-of-the.html|title=MEDIA Names Carat, OMMA Names 360i Agencies Of The Year|date=November 25, 2013|website=Media Post}} 14. ^{{cite web|url=http://www.mediapost.com/publications/article/239499/omma-digital-agency-of-the-year-360i.html|title=OMMA Digital Agency of the Year: 360i|date=December 16, 2014|website=Media Post}} 15. ^{{cite web|url=http://www.mediapost.com/publications/article/266509/omma-digital-agency-of-the-year-360i.html|title=OMMA Digital Agency of the Year: 360i|date=January 19, 2016|website=Media Post}} 16. ^{{cite web|url=http://adage.com/article/special-report-agency-alist-2013/ad-age-s-2013-agency-a-list/239302/|title=Ad Age's 2013 Agency A-List|date=January 28, 2013|website=Advertising Age}} 17. ^{{cite web|url=http://adage.com/article/special-report-agency-alist-2014/ad-age-s-2014-agency-a-list/291441/|title=Ad Age's 2014 Agency A-List|date=February 3, 2014|website=Advertising Age}} 18. ^{{cite web|url=http://adage.com/article/special-report-agency-alist-2015/ad-age-s-2015-agency-a-list/296598/|title=Ad Age's 2015 Agency A-List|date=January 26, 2015|website=Advertising Age}} 19. ^{{cite web|url=http://adage.com/article/special-report-agency-alist-2016/ad-age-s-2016-agency-a-list/302161/|title=Ad Age's 2016 Agency A-List|date=January 25, 2016|website=Advertising Age}} 20. ^{{Cite news|url=http://adage.com/article/special-report-agency-alist-2018/360i-8-ad-age-s-2018-a-list/312407/|title=360i Is No. 8 on Ad Age's 2018 A-List|access-date=2018-08-21|language=en}} 21. ^{{Cite news|url=https://www.adweek.com/agencies/360i-turns-toward-tech-innovation-in-the-next-stage-of-a-20-year-evolution/|title=360i's Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017|access-date=2018-08-21|language=en-US}} 22. ^{{cite news|last=McIlroy|first=Megan|url=http://adage.com/article/digital/search-specialist-360i-buys-design-shop-i33/125778/|title=Search Specialist 360i Buys Design Shop i33|work=Advertising Age|date=March 18, 2008}} 23. ^{{cite news|last=Mandese|first=Joe|url=http://www.mediapost.com/publications/article/239499/omma-digital-agency-of-the-year-360i.html|title=OMMA Digital Agency of the Year: 360i|work=Mediapost|date=December 16, 2014}} 24. ^{{cite news|last=McClellan|first=Steve|url=http://www.mediapost.com/publications/article/234241/360i-establishes-its-first-west-coast-office-in-l.html|title=360i Establishes Its First West Coast Office, In Los Angeles|work=Mediapost|date=September 16, 2014}} 25. ^{{cite web|title=Christopher Reeve's Son Announces Creation of Accessible Toys: 'Everyone Deserves the Chance to Play'|url=http://people.com/celebrity/christopher-dana-reeve-foundation-launches-adaptoys-line-of-adapted-toys/|website=People|date=May 2, 2016}} 26. ^{{cite news|last=Sanders|first=Rachel|url=https://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast|title=How Oreo Got That Twitter Ad Up So Fast|work=BuzzFeed|date=February 3, 2013}} 27. ^{{Cite news|url=https://www.wired.com/story/westworld-amazon-echo/|title=You Can Now Live Out 'Westworld' With Your Amazon Echo|work=WIRED|access-date=2018-08-21|language=en-US}} 28. ^{{Cite news|url=https://www.campaignlive.com/article/oreo-launches-limited-edition-packs-worlds-struggling-lefties/1490262|title=Oreo launches limited edition packs for world's struggling lefties|access-date=2018-08-21}} 29. ^{{cite web|url=http://mashable.com/mashies/|title=Mashies Finalists & Winners|work=Mashable|date=October 10, 2013}} 30. ^{{cite web|url=http://www.mediapost.com/publications/article/214179/media-names-carat-omma-names-360i-agencies-of-the.html/|title=MEDIA Names Carat, OMMA Names 360i Agencies Of The Year|work=MediaPost|date=November 25, 2013}} 31. ^{{cite web|url=http://www.360i.com/clients/|title=360i Clients|work=360i|date=February 5, 2013}} 32. ^{{cite news|last=Schultz|first=E.J.|url=http://adage.com/article/special-report-agency-alist-2013/360i-2-ad-age-s-agency-a-list/239309/|title=360i is No. 2 on Ad Age's Agency A-List|work=Advertising Age|date=January 28, 2013}} 33. ^{{cite news|last=Schultz|first=E.J.|url=http://adage.com/article/special-report-agency-alist-2014/360i-3-ad-age-s-2014-agency-a-list/291355/|title=360i Is No. 3 on Ad Age's 2014 Agency A-List||work=Advertising Age|date=February 3, 2014}} 34. ^{{cite news|last=Pathak|first=Shareen|url=http://creativity-online.com/news/creativity-innovators-of-the-year-360i/291116/|title=CREATIVITY INNOVATORS OF THE YEAR 2013: 360I||work=Creativity Magazine|date=February 3, 2014}} 35. ^{{cite news|url=http://adage.com/article/special-report-best-places-to-work-2012/360i-7-ad-age-s-places-work-list/233643/|title=360i Is No. 7 on Ad Age's Best Places to Work List|work=Advertising Age|date=January 28, 2013}} 36. ^{{cite news|url=http://www.imediaconnection.com/iMediaLists/2012/agency-award-winners/360i/|title=iMedia Agency Awards 2012|work=iMedia Connection|date=December 5, 2012}} 37. ^{{cite news|url=http://www.360i.com/about/press/360i-named-leader-search-marketing-agencies-report/|title=360i Named a Leader in Search Marketing Report|work=360i|date=October 31, 2012}} 38. ^{{cite news|last=Elliott|first=Stuart|url=http://mediadecoder.blogs.nytimes.com/2012/09/10/oscar-mayer-proposes-a-new-bacon-as-a-new-currency/|title=Oscar Mayer Proposes a New Bacon as a New Currency|work=The New York Times|date=September 10, 2012}} 39. ^{{cite news|last=Sanders|first=Rachel|url=https://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast|title=How Oreo Got That Twitter Ad Up So Fast|work=BuzzFeed|date=February 3, 2013}} 40. ^{{cite news|url=http://www.360i.com/about/press/fast-company-names-360i-world-s-innovative-companies/|title=Fast Company Names 360i to "World's Most Innovative Companies" List|work=360i|date=February 17, 2011}} 41. ^{{cite news|last=Estrin|first=Michael|url=http://www.imediaconnection.com/article_full.aspx?id=32263|title=16 lesser-known marketing blogs you should read|work=iMedia|date=July 18, 2012}} 42. ^{{cite news|last=Steel|first=Emily|url=https://www.wsj.com/articles/SB119189368160253014|title=Job-Search Sites Face a Nimble Threat|work=The Wall Street Journal|accessdate=March 26, 2010|quote=New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.|date=October 9, 2007}} 43. ^{{cite web|last=Sullivan|first=Laurie|url=http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142261|title=OMMA{{'s}} Agency of the Year 2010: Best Use of Search: 360i|work=MediaPost|accessdate=January 1, 2011}} 44. ^{{cite web | title = Best Use of Social Media for a Consumer Product or Service | work = Shorty Awards | url = http://industry.shortyawards.com/category/consumer | accessdate = September 4, 2012}} External links{{Portal|Companies}}
6 : Marketing companies established in 1998|Online companies|Advertising agencies based in New York City|Internet marketing companies|1998 establishments in New York (state)|Dentsu Aegis Network brands |
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