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词条 360voice
释义

  1. Experience Challenge

  2. History

  3. References

{{Infobox Website
| name = 360voice.com
| logo =
| screenshot =
| caption =
| url = {{URL|360voice.gamerdna.com}}
| type = Blog host
| language = English
| registration = Optional (free) to view blogs / required (free) to obtain a blog
| owner = Live Gamer
| author = Trapper Markelz and Steve Sopp
| launch date = {{Start date|2006|04|17}}
| current status = Closed
| revenue =
}}360voice was a website where gamers could read or subscribe via RSS to a blog about what their friends are doing every day on Xbox Live, including tracking gameplay and issuing gamerscore challenges. It is the major product of It Can Talk Systems Inc., a company founded by Trapper Markelz and Steve Sopp in 2006.[1][2] For example, one may view all the games played by Xbox Live director Larry Hryb (better known as "Major Nelson") on his 360voice blog.[3] It has been recognized as part of a new trend in technology where inanimate objects acquire the ability to blog about their owners' activities.[4]

Experience Challenge

360voice has been the home to advertising programs such as the Old Spice Experience Challenge, and has been recognized as part of a trend within advertising to depart from standard media buys and focus on associating brands with online activities that an audience are participating in.[5]

History

In April 2008, the company was acquired by GamerDNA under undisclosed terms.[6][7][8] In December 2008, the domain name of 360voice.com[9] was moved to 360voice.gamerdna.com.[10] The site is part of the gamerDNA Media network.

In June 2014 it was announced[11] that the site would no longer receive updates and was closed in 2015.

References

1. ^{{cite web |url=http://thexboxdomain.com/2006/05/25/360voicecom-interview/ |title=Xbox Domain Interview |author= |date=May 2006 |work= |publisher= |accessdate= }}
2. ^{{cite web |url=http://kotaku.com/gaming/xbox-360/give-your-xbox-360-its-own-blog-170510.php |title=Kotaku |author=Brian Crecente |date=April 27, 2006 |work= |publisher= |accessdate= }}
3. ^{{cite web |url=http://360voice.gamerdna.com/tag/Major%20Nelson |title=Major Nelson's Xbox Blog |author= |date= |work= |publisher= |accessdate=14 September 2010| archiveurl= https://web.archive.org/web/20101028045604/http://360voice.gamerdna.com/tag/major%20nelson| archivedate= 28 October 2010 | deadurl= no}}
4. ^{{cite web |url=https://www.washingtonpost.com/wp-dyn/content/article/2006/08/30/AR2006083003009.html |title=When the Machines Talk, They Talk About You |author=Mike Musgrove |date=August 31, 2006 |work= |publisher=Washington Post |accessdate= }}
5. ^{{cite web |url=http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1003683965 |title=Old Spice Seeks Gaming Experience |author=Brian Morrissey |date=December 11, 2007 |work= |publisher=Adweek |accessdate= }}
6. ^{{cite web |url=http://www.masshightech.com/stories/2008/04/28/daily8-GamerDNA-buys-360voice.com-parent.html |title=Mass High Tech |author= |date=April 28, 2008 |work= |publisher= |accessdate= }}
7. ^{{cite web |url=http://www.bizjournals.com/boston/stories/2008/04/28/daily5.html |title=GamerDNA makes acquisition |author= |date=April 28, 2008 |work= |publisher=Boston Business Journal |accessdate= }}
8. ^{{cite web |url=http://www.xconomy.com/2008/04/28/gamerdna-targets-xbox-community/ |title=GamerDNA Targets Xbox Community |author=Wade Roush |date= |work= |publisher=Xconomy |accessdate= }}
9. ^{{cite web |url=http://www.360voice.com/ |title=The latest from the Dev Blog |author= |date= |work= |publisher= |accessdate=14 September 2010| archiveurl= https://web.archive.org/web/20090105211300/http://360voice.com/| archivedate=January 5, 2009| deadurl= no}}
10. ^{{cite web |url=http://360voice.gamerdna.com/ |title=The latest from the Dev Blog |author= |date= |work= |publisher= |accessdate=14 September 2010| archiveurl= https://web.archive.org/web/20101013071030/http://360voice.gamerdna.com/| archivedate= 13 October 2010 | deadurl= no}}
11. ^[https://web.archive.org/web/20150720230129/http://720voice.blogspot.com/2014/06/the-next-chapter-in-360voice-story.html The Next Chapter in the 360voice Story], June 12, 2014, 360 Voice Blog 2012 and Beyond
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6 : Companies established in 2006|Social networking websites|Blogs|Video game companies of the United States|Internet properties established in 2006|Companies based in Massachusetts

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