| 词条 | Adina World Beat Beverages |
| 释义 |
| name = Adina World Beat Beverages | logo = Adinalogo.jpg | type = Private | genre = | foundation = San Francisco, California, United States of America, 2004 | founder = Magatte Wade-Marchand Greg Steltenpohl Dominique Leveuf | location = San Francisco, California, United States of America | locations = | area_served = Western United States | key_people = | industry = | products = Beverages | services = | market cap = | revenue = US$3.2 million | operating_income = | net_income = | assets = | equity = | owner = | num_employees = 25 | parent = | divisions = | subsid = | homepage = http://www.bevnet.com/reviews/adina | footnotes = | intl = }}Adina World Beat Beverages is a manufacturer of coffee, tea and juice drinks based in San Francisco, California.[1] The company was founded in 2004[2] by Magatte Wade-Marchand, Greg Steltenpohl (one of the co-founders of Odwalla Inc.) and Dominique Leveuf.[2][3] Adina is led by "an international team of entrepreneurs from Odwalla, SoBe and Peet's Coffee" and has worked to preserve traditional beverage recipes from around the world from "being replaced by cola drinks distributed by multinational corporations".[4] Adina manufactures the drinks from "sustainable" ingredients obtained through fair trade and sourced from small-scale farmers in places like India, Guatemala, Indonesia, and Ethiopia. The company says it works to aid to impoverished farmers.[1][5] OriginMagatte Wade-Marchand came up with the idea to found a beverage company when she visited her native Senegal and found that cola had replaced traditional hibiscus drinks.[4] Worried that the drinks and the heritage would be lost, Wade-Marchand approached Greg Steltenpohl, who had recently left as head of Odwalla Inc., and asked for help to begin a company. He agreed, and, with his wife, Dominique Leveuf, the three began the company.[6] Adina for Life is headquartered at 660 York Street in San Francisco, California.[1] To fund the start-up, the founders contributed heavily; in addition, the trio raised $5 million in investments in early years.[7] The company sells a variety of beverages based on drinks from around the world in 14 fluid ounce bottles, mainly to the San Francisco Bay Area. However, the company is promoting their products in large cities throughout the United States like New York City and Austin, Texas.[8] PartnershipsAdina is partnered with several organizations that share their goals, including Agribusiness in Sustainable Natural African Plant Products (ASNAPP), which works to reduce poverty in Africa; Association Education Santé (AES), which works to help hibiscus farmers in the global market; the ECO-AGRI Research Foundation, a non-profit organization centered in India seeking to improve the lives of rural farmers; as well as other co-ops and financers in third-world countries.[9] ProductsAdina's natural beverages span four product lines:
References1. ^1 2 {{cite web|url= http://www.beverageworld.com/content/view/33841/|title= Adina World Beat Beverages|accessdate= 2008-08-22|publisher= Beverage World}} 2. ^{{cite web |url=http://www.adinaworld.com/aboutadina.php |title=History |accessdate=2008-08-22 |publisher=Adina for Life Inc. |archiveurl=http://www.bevnet.com/reviews/adina |archivedate=2008-06-16 |deadurl=no |df= }} 3. ^{{cite web |url=http://www.adinaworld.com/aboutfounders.php |title=The Founders |accessdate=2008-08-22 |publisher=Adina for Life Inc. |archiveurl=https://web.archive.org/web/20080801075905/http://www.adinaworld.com/aboutfounders.php |archivedate=2008-08-01 |deadurl=no |df= }} 4. ^1 {{cite web |url=http://www.adinaworld.com/magattejournal.php |title=Magatte's Journal |accessdate=2008-08-22 |author=Magatte Wade-Marchand |publisher=Adina for Life Inc. |archiveurl=https://web.archive.org/web/20080531170925/http://www.adinaworld.com/magattejournal.php |archivedate=2008-05-31 |deadurl=no |df= }} 5. ^{{cite web |url=http://www.csrwire.com/profile/9726.html |title=Corporate Social Responsibility Profile |accessdate=2008-08-22 |publisher=Corporate Social Responsibility |archiveurl=https://web.archive.org/web/20080617110810/http://www.csrwire.com/profile/9726.html |archivedate=2008-06-17 |deadurl=no |df= }} 6. ^{{cite news|url=http://www.bizjournals.com/sanfrancisco/stories/2008/01/28/smallb4.html|title=Greg Steltenpohl|last=Fried|first=Ilana|date=2008-01-25|publisher=San Francisco Business Times|accessdate=2008-08-22}} 7. ^{{cite news|url=http://www.bizjournals.com/portland/stories/2006/07/03/story14.html|title=Odwalla founder ventures into Africa with some new partners|last=Calvey|first=Mark|date=2006-06-30|publisher=Portland Business Journal|accessdate=2008-08-22}} 8. ^{{cite news|url=http://www.bizjournals.com/sanfrancisco/stories/2006/06/26/story5.html|title=Life after Odwalla|last=Calvey|first=Mark|date=2006-06-23|publisher=San Francisco Business Times |accessdate=2008-08-22}} 9. ^{{cite web|url=http://www.adinaworld.com/healthcollaboration.php |title=Partnership is Key |publisher=Adina for Life Inc. |accessdate=2008-08-22 |archiveurl=https://web.archive.org/web/20080612171544/http://www.adinaworld.com/healthcollaboration.php |archivedate=2008-06-12 |deadurl=no |df= }} 10. ^1 2 Adina Launches "Natural Highs(TM)" New Pure Coffee Energy Drink: Fair Trade Certified, All Natural, Super Antioxidant Power Adds Up to a Great Tasting Healthy Energy Alternative October 20, 2008 Corporate Social Responsibility News http://www.csrwire.com/News/13494.html 4 : Manufacturing companies based in San Francisco|Food and drink in the San Francisco Bay Area|Cuisine of the Western United States|Drink companies based in California |
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