| 词条 | AdKeeper |
| 释义 |
| name = AdKeeper, Inc. | logo = Adkeeper150x50.jpg | company_type = Private | location_city = New York City,[1] New York | location_country = USA | foundation = {{start date|2010|03}} | founder = Scott Kurnit Steve Nieker Todd Sloan MaryAnn Bekkedahl Bruce Winterton Scott Germaise | registration = Optional | current_status = Active | industry = advertising, online advertising | homepage = {{URL|http://www.adkeeper.com/}} }} AdKeeper is an online advertising platform that allowed consumers to keep online ads for future use.[2][3] A button is inserted into advertising creative elements, and is visible to users as a small button in the ad with the letter “k” inside the button. Consumers can click on the k button to keep the ads, and then return to the cloud-based Adkeeper at a future time, to review the ads they have kept.[4] The users can also share ads with others, via email or social networks. FeaturesAdKeeper provided users with a personal "Keeper", where they could come to view ads they've collected from various places on the Internet, or the Ad Gallery display area in AdKeeper.[5][6] Ads that are kept display the date they were kept, when they expire, a short description, and also allow for users to rate them, when they are logged in. Common social sharing tools, such as Email, Twitter, and Facebook are available, and in the aforementioned gallery, users can keep more ads from participating advertisers. HistoryAdKeeper was founded in March, 2010,[7] by Scott Kurnit, who serves as Chairman and CEO. Kurnit is best known as the founder of About.com, which grew to a public market value of $1.7 billion, and was sold to Primedia for $724 million, in 2001. About is now owned by IAC. AdKeeper operated in stealth until October, 2010,[8] when it launched in private beta. The AdKeeper service became generally available to consumers on February 14, 2011. ClientsAdKeeper began its service with a list of advertisers who used AdKeeper in their online ads, including Air Alaska, Allstate, Ally Bank, AT&T, Best Buy, CBS, Ford, Gap, General Mills, InterContinental Hotels Group, JetBlue, Kia Motors, Kmart, Kraft Foods, Macy’s, McDonald’s, Nextag, Pepsi, Sara Lee, Sears, Showtime, The Advertising Council, The Home Depot, Unilever and Warner Bros.[9] Finances and governanceIn March, 2010, the company raised $8 million in funding from DCM, True Ventures, Spark Capital, First Round Capital,[10] Betaworks, The New York Times, Lerer Ventures and several individual investors. In December, 2010, the company raised $35 million from Oak Investment Partners,[11] DCM, and other previous investors.[12][13] AdKeeper’s Board of Directors consists of Scott Kurnit, Fred Harman (Managing Partner of Oak Investment Partners), Dixon Doll (Co-Founder and General Partner, DCM), Jon Callaghan (Founder, True Ventures) and Ron Unterman (scientist and former Managing Director, Slater Technology Fund). References1. ^{{cite web|url=http://www.adkeeper.com |title=AdKeeper |accessdate=2011-02-14| archiveurl= https://web.archive.org/web/20110214152540/http://www.adkeeper.com/| archivedate= 14 February 2011 | deadurl= no}} 2. ^{{cite web |accessdate=October 25, 2010 |url=https://www.wsj.com/articles/SB10001424052748703927504575540370220709064 |title=AdKeeper Lets You Rip Out Ads the Modern Way |publisher=The Wall Street Journal |date=October 10, 2010 |author=Jessica E. Vascellaro | archiveurl= https://web.archive.org/web/20101021092125/http://online.wsj.com/article/SB10001424052748703927504575540370220709064.html| archivedate= 21 October 2010 | deadurl= no}} 3. ^{{cite web |accessdate=February 20, 2010 |url=http://mashable.com/2011/01/24/better-banner-ad/ |title=Behind the Race to Build a Better Banner Ad |publisher=Mashable |date=January 24, 2010 |author=Todd Wasserman }} 4. ^{{cite web |accessdate=January 14, 2010 |url=https://blogs.forbes.com/elainewong/2010/12/16/start-up-places-bets-on-ad-keeping/?partner=yahootix |title=Is "Ad Keeping" The Next Frontier? |publisher=Forbes |date=December 16, 2010 |author=Elaine Wong }} 5. ^{{cite web |accessdate=November 25, 2010 |url=http://www.marketingpilgrim.com/2010/10/adkeepers-lets-you-rip-out-ads-the-modern-way.html |title=AdKeeper Lets You Rip Out Ads the Modern Way |publisher=Marketing Pilgrim |date=October 11, 2010 |author=Cynthia Boris | archiveurl= https://web.archive.org/web/20101120200804/http://www.marketingpilgrim.com/2010/10/adkeepers-lets-you-rip-out-ads-the-modern-way.html| archivedate= 20 November 2010 | deadurl= no}} 6. ^{{cite web |accessdate=December 18, 2010 |url=http://www.708media.com/online-advertising/new-startup-adkeeper-save-ads-for-later |title=New Startup Adkeeper Launches Allowing You To Save Ads For Later |publisher=708 Media |date=October 11, 2010 |author=Chris Edwards }} 7. ^{{cite web |accessdate=January 17, 2010 |url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=114604562 |title=AdKeeper, Inc. Snapshot |publisher=Bloomberg Businessweek |author=Staff }} 8. ^{{cite web |accessdate=January 12, 2011 |url=http://www.clickz.com/clickz/news/1934549/adkeeper-takes-usd35-million-round |title=AdKeeper Takes $35 Million in Latest Round |publisher=ClickZ |date=January 3, 2011 |author=Lisa Lacy }} 9. ^{{cite web |accessdate=December 18, 2010 |url=http://content.usatoday.com/communities/technologylive/post/2010/11/advertisers-betting-that-adkeepers-a-web-business-keeper/1 |title=AdKeeper Charter Advertisers List |publisher=USA Today |date=November 3, 2010 |author=David Lieberman }} 10. ^{{cite web |accessdate=January 28, 2011 |url=http://www.crainsnewyork.com/article/20110123/SUB/301239972# |title=Venture capital firms invest still more dollars in NYC |publisher=Crain's New York Business |date=January 23, 2011 |author=Kira Bindrim }} 11. ^{{cite web|accessdate=January 22, 2011 |url=http://www.istockanalyst.com/article/viewiStockNews/articleid/4777438 |archive-url=https://web.archive.org/web/20110713064331/http://www.istockanalyst.com/article/viewiStockNews/articleid/4777438 |dead-url=yes |archive-date=July 13, 2011 |title=AdKeeper Inc. Secures $35 Million in Series B Funding Led by Oak Investment Partners |publisher=iStockAnalyst |date=January 3, 2011 |author=Staff, }} 12. ^{{cite web |accessdate=July 18, 2010 |url=http://mediamemo.allthingsd.com/20110102/do-you-want-to-save-you-web-ads-adkeeper-bets-35-million-that-you-will/ |title=Do You Want To Save Your Web Ads? AdKeeper Bets $35 Million That You Will' |publisher=MediaMemo |date=January 2, 2011 |author=Peter Kafka }} 13. ^{{cite web|accessdate=January 10, 2011 |url=http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142166 |title=AdKeeper Secures $35M, Readies Public Launch |publisher=MediaPost News Online Media Daily |date=January 3, 2011 |author=John Capone, |deadurl=yes |archiveurl=https://web.archive.org/web/20110106031204/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142166 |archivedate=January 6, 2011 }} Further reading
External links
4 : Advertising agencies of the United States|Advertising agencies based in New York City|Companies established in 2010|2010 establishments in New York City |
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