| 词条 | Alex Bogusky |
| 释义 |
| name = Alex Bogusky | image = AlexBoguskyJI1.jpg | caption = Alex Bogusky in 2010 | birth_date = {{Birth date and age|1963|7|31}} | birth_place = Miami, Florida | residence = Boulder, Colorado | nationality = United States | known_for = Brand management, Design, Advertising }}Alex Bogusky is a designer, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky. Bogusky left CP+B in 2010.[1] In July 2010, he retired from the advertising industry.[2] In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company MDC Partners to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage.[3] BackgroundAlex Bogusky was born on July 31, 1963 in Miami, Florida. He attended North Miami Elementary School and graduated from North Miami Senior High School in 1981. His father Bill Bogusky and his uncle Albert Bogusky, ran Miami-based design shop, The Brothers Bogusky. His mother Dixie, was an art director for several magazines until she eventually joined the family design business. Alex is married and has two children. Advertising careerBogusky was the 16th employee of advertising agency Crispin Porter in 1989. He became Creative Director of the agency five years later, was named a partner in 1997 and became Co-Chairman in January 2008.[4] In 2002, he was inducted into the American Advertising Federation’s Hall of Achievement. In 2009 he received an honorary PhD from the University of Colorado Boulder. He was also named Creative Director of the Decade in Adweek magazine's Best of 2000s issue. Bogusky was the Chief Creative Officer of MDC Partners Inc. from January to July 2010.[5] Bogusky partnered with SodaStream International in 2012 to design a 30-second TV commercial promoting sustainability. The ad showed thousands of soda bottles exploding while people make drinks using their Sodastream machines. It was banned in the United Kingdom on account of being deemed "a denigration of the bottled drinks market." A version of the commercial is expected to be shown at Super Bowl XLVII in February 2013.[6][7][8][9][10][11]{{update after|2013|7|1}} Bibliography
FearLess RevolutionFrom his base at the FearLess Cottage in Boulder, CO, Bogusky has expanded his role as brand advocate to also being a consumer and social advocate.[12] In 2010 and 2011, he broadcast a live-streaming online talk show to discuss what he sees as a new relationship between people, brands and culture. This new relationship emphasizes transparency, sustainability, democracy and collaboration among businesses and consumers. In October, 2010, Bogusky called on the public to help write a new Consumer Bill of Rights for the 21st Century.[13] Partnering with friend Rob Schuham and his wife Ana Bogusky, the FearLess Cottage serves as a creative consultancy, business incubator, and media laboratory. COMMONIn January 2011, Bogusky and Schuham partnered with designer John Bielenberg to launch COMMON, a creative community for accelerating social ventures under the shared values of a unified brand.[14] COMMON is described as part community, part business prototyper, and part collaborative brand; a network of creative people prototyping progressive ventures designed to solve social problems.[15] BoomtownIn January 2014, Bogusky joined with Toby Krout, Stephen Groth and Jose Vieitez to launch Boomtown Boulder, a Colorado based Seed accelerator aimed at funding and developing startups in the industries of internet, mobile and software — particularly firms in the media, design, marketing and ad tech sectors. [16] References1. ^Crispin Porter + Bogusky makes leadership changes 2. ^What Alex Bogusky's Departure Means for MDC, Ad Industry 3. ^Bogusky becomes 'fearless' consumer advocate 4. ^http://innovationuncensored.com/speaker-bogusky.php 5. ^ 6. ^{{cite news|last=Petrecca|first=Laura|title=Pepsi, Bud join forces to make Super Bowl splash|url=https://www.usatoday.com/story/money/business/2013/01/10/pepsi-budweiser-super-bowl-ads/1824207/|accessdate=25 January 2013|newspaper=USA Today|date=11 January 2013|authorlink=Laura Petrecca|quote=SodaStream will have a humorous commercial that promotes sustainability and takes a jab at conventional bottle and can soft-drink marketers.}} 7. ^{{cite news|last=Rocco|first=Matthew|title=U.K.-Banned SodaStream Ad Will Air During Super Bowl|url=http://www.foxbusiness.com/industries/2013/01/09/uk-banned-sodastream-ad-will-air-during-super-bowl/|accessdate=25 January 2013|newspaper=Fox Business|date=9 January 2013|archive-url=https://web.archive.org/web/20140104002639/http://www.foxbusiness.com/industries/2013/01/09/uk-banned-sodastream-ad-will-air-during-super-bowl/|archive-date=2014-01-04|dead-url=yes|df=}} 8. ^{{cite news|last=Parekh|first=Rupal|title=SodaStream Campaign by Alex Bogusky Gets Yanked in the U.K.|url=http://adage.com/article/news/sodastream-campaign-alex-bogusky-yanked-u-k/238469/|accessdate=25 January 2013|newspaper=Advertising Age|date=26 November 2012}} 9. ^{{cite news|last=Thomas|first=Charlie|title=Sodastream Advert Pulled From I'm A Celebrity Slot For 'Denigrating Bottled Drinks'|url=http://www.huffingtonpost.co.uk/2012/11/23/sodastream-ad-pulled-im-a-celebrity_n_2176891.html|accessdate=25 January 2013|newspaper=The Huffington Post|date=23 November 2012}} 10. ^{{cite news|last=Horovitz|first=Bruce|title=Ad legend bashes Coke, Pepsi in Super Bowl return|url=https://www.usatoday.com/story/money/business/2013/01/15/soda-stream-super-bowl-commercial-alex-bogusky/1836061/|accessdate=25 January 2013|newspaper=USA Today|date=15 January 2013}} 11. ^{{cite news|last=Stampler|first=Laura|title=That Awesome Banned SodaStream Commercial Is Going To Be A Super Bowl Ad|url=http://www.businessinsider.com/banned-sodastream-ad-to-air-during-super-bowl-2012-12|accessdate=25 January 2013|newspaper=Business Insider|date=4 December 2012}} 12. ^https://archive.is/20120708082711/http://fearlessrevolution.com/blog/collaboration-is-the-new-competition.html 13. ^http://fearlessrevolution.com/blog/the-21st-century-consumer-bill-of-rights.html 14. ^{{Cite web |url=http://fearlessrevolution.com/blog/introducing-common.html |title=Archived copy |access-date=2011-03-12 |archive-url=https://web.archive.org/web/20110323091502/http://fearlessrevolution.com/blog/introducing-common.html |archive-date=2011-03-23 |dead-url=yes |df= }} 15. ^http://fearlessrevolution.com/common 16. ^http://www.dailycamera.com/boulder-business/ci_25036989/alex-bogusky-behind-new-boulder-startup-accelerator-boomtown External links
5 : 1963 births|Living people|Businesspeople in advertising|Businesspeople from Miami|Businesspeople from Boulder, Colorado |
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