| 词条 | Alternative title |
| 释义 |
An alternative title is a media sales device most prominently used in film distribution. Books and films are commonly released under a different title when they are screened or sold in a different country. This can vary from small change to the title, such as the addition of The, to wholesale changes. Film titles are also often changed when they are released on DVD or VHS. ReasonsThe reasons for this are varied, but usually point towards marketable, linguistic or cultural differences. Some titles may not be easily understood in other parts of the world, and may even be considered offensive. Most title changes are commercial. An example is Italian Director's Sergio Leone's 1971 film initially released as Duck, You Sucker!, as he was convinced this was a well-known English saying. When the film sold poorly, it was subsequently rebranded as A Fistful of Dynamite, similar in name to his 1964 film A Fistful of Dollars, part of the successful Dollars Trilogy. When Scholastic Corporation bought the U.S. rights to Harry Potter and the Philosopher's Stone, they thought that a child would not want to read a book with the word "philosopher" in the title and,[1] after some discussion, the American edition was published in September 1998[2] under the title Rowling suggested, Harry Potter and the Sorcerer's Stone.[3] Rowling claimed that she regretted this change and would have fought it if she had been in a stronger position at the time.[4] Philip Nel has pointed out that the change lost the connection with alchemy. References1. ^{{cite web|url=http://www.hp-lexicon.org/about/books/ps/book_ss.html|title=Harry Potter and the Sorcerer's Stone |date=2 April 2006|publisher=The Harry Potter Lexicon|accessdate=12 January 2009}} {{film-term-stub}}2. ^{{cite web|url=http://harrypotter.scholastic.com/jk_rowling/|title=Meet Author J.K. Rowling|publisher=Scholastic Inc|accessdate=14 December 2013|archive-url=https://web.archive.org/web/20131212084906/http://harrypotter.scholastic.com/jk_rowling/|archive-date=2013-12-12|dead-url=yes|df=}} 3. ^{{cite book|last=Eccleshare|first=Julia|authorlink=Julia Eccleshare|title=A guide to the Harry Potter novels|publisher=Continuum International|year=2002|pages=7–14|chapter=The Publishing of a Phenomenon|isbn=0-8264-5317-1|url=https://books.google.com/books?id=cHjF5K2uVdsC&pg=PA7|accessdate=15 May 2009}} 4. ^{{cite web|title=BBC "Red Nose Day" Online Chat Transcript |url=http://www.mugglenet.com/books/bbcchat1.shtml |work=BBC |publisher=MuggleNet |accessdate=2 August 2013 |date=12 March 2001 |deadurl=yes |archiveurl=https://web.archive.org/web/20131214105613/http://www.mugglenet.com/books/bbcchat1.shtml |archivedate=14 December 2013 }} 1 : Film and video terminology |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。