词条 | Anadin |
释义 |
TypesSeveral different types of painkiller are sold under the brand.[2] {{As of|2009|04}}, these include:
CriticismAlong with other brands, Anadin's paracetamol tablets have been criticised for being overpriced compared to non-branded versions (e.g. 16 Anadin Paracetamol tablets each containing 500 mg of paracetamol cost around £2.09 while non-branded equivalents retail for around £0.35). Over the past five years Anadin sales have dropped significantly with people favouring purchase of non-branded versions and the Nurofen brand of painkillers which has seen increased sales due to marketing.[4] As with many proprietary painkillers, the addition of caffeine to Anadin products may also make them slightly addictive or even induce headaches once people stop taking them.[5] See also
References1. ^http://www.pfizer.co.uk/sites/uk/Products/consumerhealthcare/Pages/default.aspx 2. ^http://www.anadin.co.uk/ 3. ^http://www.brandrepublic.com/InDepth/Features/188772/Superbrands-case-studies-Anadin/ {{Webarchive|url=https://web.archive.org/web/20090818023847/http://www.brandrepublic.com/InDepth/Features/188772/Superbrands-case-studies-Anadin/ |date=2009-08-18 }} Superbrands case studies: Anadin 4. ^http://www.dailymail.co.uk/money/article-1249869/Marketing-push-pays-Nurofen-maker-Reckitt.html 5. ^https://www.independent.co.uk/life-style/health-and-wellbeing/features/the-great-medicine-ripoff-808919.html?r=RSS The Independent - The great medicine rip-off 6. ^{{cite web|url=http://www.brandrepublic.com/article/776370/superbrands-case-studies-anadin |title=Anadin brand |publisher=brandrepublic.com |date= |accessdate=April 9, 2016}} 1 : Analgesics |
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