| 词条 | Aroma Espresso Bar |
| 释义 |
|name = Aroma Espresso Bar Ltd. ארומה אספרסו בר בע"מ |logo = Aroma espreso bar logo.jpg |type = |foundation = Israel (1994) |location_city = |location_country = |location = |locations = 140+ |key_people = |industry = |products = espresso bar |services = |operating_income = |revenue = |net_income = |num_employees = |parent = |subsid = |slogan = |homepage = Aroma Israel Aroma Tel Aviv Aroma Canada Aroma US |dissolved = |footnotes = |intl = }}Aroma Espresso Bar ({{lang-he|ארומה אספרסו בר}}) is an Israeli espresso and coffee chain with 125 branches around the country,[1] and several branches in the United States,[2] Canada,[2] Romania, Kazakhstan, and Ukraine.[3] Aroma is a self-service cafe where orders are placed at the counter and customers are called when the order is ready.[5] HistoryFounded in 1994 on Hillel Street in downtown Jerusalem by Sahar Shefa,[4] Aroma first started branching out beyond that city in 2000. In 2006 the first overseas branch opened in SoHo in New York City. In 2007 Aroma opened its first location in Canada, in downtown Toronto in The Annex. In 2008, Aroma opened a sister brand "Marrone Rosso" with locations in Romania and Cyprus. In 2007, branches continued to open in Toronto and on 72nd Street in New York City, as well as the first location in Kiev, Ukraine. Aroma has 33 Canadian locations in Ontario (mostly in Greater Toronto Area), as well as ten American locations across New York City (3), New Jersey (1), Maryland (1), and Florida (5).[5][6] In 2012 Aroma opened its first two Polish locations in Warsaw. In 2011, Golan Einat, owner of Roladin acquired 50% of Aroma Tel Aviv, in June 2013 acquired another 25% of the chain, and in January 2014 completed the acquisition of full ownership of the chain's 22 Tel Aviv locations, while the Shefa family maintained ownership of the other Israeli locations.[4] In August 2018, Aroma Espresso Bar celebrated summer with free gelato pops.[7] Social responsibilityIn 1996, Aroma's first branch in Jerusalem began integrating workers with special needs. Today the chain employs such people in nearly every branch in the country.[8] Comparison surveysA survey by an Israeli market research company found that more Israeli consumers are inclined to choose a cafe based on accessibility and availability, ahead of cost and taste of the food. According to Haaretz newspaper, this may explain the success of Aroma, which has 123 outlets in Israel.[9] Respondents were asked which chain they thought had the cheapest prices and best service. Aroma won by a wide margin.[9] See also{{portal|Coffee}}
References1. ^http://en.aroma.co.il/branches_aroma 2. ^{{cite web|url=http://www.aroma.ca/branches/ |title=Archived copy |accessdate=2014-08-28 |deadurl=yes |archiveurl=https://web.archive.org/web/20140701203129/http://www.aroma.ca/branches/ |archivedate=2014-07-01 }} 3. ^http://en.aroma.co.il/%D7%94%D7%99%D7%A1%D7%98%D7%95%D7%A8%D7%99%D7%94 4. ^1 Roladin owner now holds 100% of Aroma Tel Aviv 5. ^Aroma Canada 6. ^1 Aroma US 7. ^{{Cite news|url=http://dailyhive.com/toronto/free-gelato-pops-aroma-2018|title=You can get FREE gelato pops from this Toronto coffee chain next week|last=Staff|first=DH Toronto|date=2018-08-17|work=Daily Hive|access-date=2018-10-01|language=en}} 8. ^People with special needs 9. ^1 2 Aroma of success External links{{Commons category|Aroma Espresso Bar}}
7 : Food and drink companies of Israel|Food and drink companies established in 1994|Israeli brands|Coffeehouses of Israel|1994 establishments in Israel|Restaurant chains in Israel|Cafés in Israel |
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