词条 | Atithi Devo Bhava |
释义 |
Atithi Devo Bhava (Atithidevo Bhava, {{lang-sa|अतिथिदेवो भव}}; English: 'The Atithi Devo Bhava prescribes a dynamic of the host–guest relationship. The mantras are from the Taittiriya Upanishad, Shikshavalli I.11.2 that says: matrudevo bhava, pitrudevo bhava, acharyadevo bhava, atithidevo bhava. It literally means "be one for whom the Mother is God, be one for whom the Father is God, be one for whom the Teacher is God, be one for whom the guest is God." matrudevah, pitrudevah, acharyadevah, atithidevah are one word each, and each one is a Bahuvrihi samasta-pada. Ritual or PujaIn Hinduism Personal God is worshipped in a five-step worship; this is known as Panchopchara Puja. The "Shodashopchar Poojan" is more elaborate and formal, and involves 16 steps. The five steps from the worship become the five formalities to be observed while receiving guests:
Campaign by the Government of IndiaIndia attracts millions of tourists each year. The country had 3.3 million in 2003, but it still lags far behind other destinations.[2] To attempt to improve the number of tourists traveling to India, the Tourism Department of India started the Atithi Devo Bhava campaign with the theme Incredible India.[2] 'Atithi Devo Bhava' is a social awareness campaign that aims at providing the inbound tourist a greater sense of being welcomed to the country. The campaign targets the general public, while focusing mainly on the stakeholders of the tourism industry. The campaign provides training and orientation to taxi driver, guides, immigration officers, police, and other personnel who interact directly with the tourist.[2] See also
References1. ^http://www.iloveindia.com/indian-traditions/tilak.html, I Love India, Tikak, Retrieved February 3, 2011. 2. ^1 2 {{cite web|url=http://www.incredibleindia.org/newsite/atithidevobhava.htm |title=Atithi devo bhava |accessdate=2008-12-08 |deadurl=yes |archiveurl=https://web.archive.org/web/20090103003844/http://www.incredibleindia.org/newsite/atithidevobhava.htm |archivedate=2009-01-03 |df= }} Incredible India. Retrieved February 3, 2011. 5 : Indian hospitality|Tourism in India|Ministry of Tourism (India)|Sanskrit words and phrases|Hindu behaviour and experience |
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