“Berkeley Consulting”的意思、由来-开放百科全书

词条

Berkeley Consulting

释义

Structure
Projects
Past Projects
References
External links

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Berkeley Consulting (BC) is a nonprofit, student-run management consulting group started at the University of California, Berkeley in 1996. The organization has completed projects for clients from various industries, including media, retail, technology, and healthcare. The group is sponsored by the Haas School of Business and the Associated Students of the University of California (ASUC).

Structure

BC was founded when students recognized a niche market for a low cost, high quality strategy consulting service in the Bay Area. The founders of the organization saw the dual benefit of students applying classroom learning to real world business problems, as well as the unique perspective offered by college-aged consultants.

Each semester, BC takes on 4 clients, with one typically representing the nonprofit industry. BC teams are then staffed with undergraduate consultants that work on the project for the 10-week semester. Each team is led by a Project Manager (PM) who is generally a member of the organization with extensive project experience.

Besides the consulting members, BC also has executive members that focus on pursuing client leads, organizational development and recruiting, and professional training.

Projects

Some of BC's past clients include Fortune 500 firms, start-ups, and nonprofit organizations. BC has worked with clients such as Sybase, Microsoft, Monster Cable, Ask.com, General Electric, Habitat for Humanity, and Pacific Gas and Electric Company. Many clients have used BC, whose members often have better access to college markets, to identify trends in the younger demographic.

Past Projects

Industry	Client	Project Description ^[1]
Tech	Samsung	Developed product strategy for Samsung assistant via market research and sticky consumer use cases
Tech	DraftKings	Analyzed a terabyte of DraftKing’s customer data using a multivariate logistic regression model to increase customer retention
Tech	Quora	Assembled country-level playbooks to provide a granular analysis of each potential market's content consumption and an expansion recommendation
Tech, Non-profit	Silicon Valley Leadership Group	Identified where autonomous ride-sharing vehicles would have the most impact on transportation equity
Tech	Chegg	Evaluated new business verticals in the student support market and analyzed the feasibility on Chegg entering them
Tech	Airbnb	Researched and provided specific recommendations about how the company could expand into previously untapped verticals
Commercial	Peet's Coffee	Developed product launch strategy for Peet's Cold Brew focusing on product placement and branding strategy
Commercial	Luxottica	Developed strategy for implementation of internet bots for Sunglass Hut and LensCrafters
Commercial	SunPower	Developed a data-driven sales and marketing strategy for agriculture, government, and industrials
Non-profit	Creative Commons	Investigated the potential and financial viability of an intellectual propoerty legal services clinic as a supplementary revenue stream
Non-profit	The Nature Conservancy	Investigated the feasibility of new environmental credits for the compensatory mitigation banking marketplace and created a robust market growth forecast for the next decade.

References

1. ^{{cite web|title=Berkeley Consulting: Our Services|url=https://bc.berkeley.edu/bc-services.html|accessdate=23 January 2018}}

External links

Berkeley Consulting

3 : Management consulting firms of the United States|Student organizations in the United States|University of California, Berkeley

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