| 词条 | Happy talk |
| 释义 |
Happy talk, also called banter, is the additional and often meaningless commentary interspersed into television news programs by news anchors and others on set. It may consist of simple jokes or simply a modified wording in asking a question of another reporter. For instance, instead of a simple handoff to a sportscaster, an anchor might say, "So, Erin, what the heck happened out on that field today? Is our team going down the tubes?" "Happy talk" may also refer to a format of news which encourages such commentary. Happy talk has been derided by some who prefer a more "traditional" and staid newscast, though it has been happening in some places since the early days of broadcasting. Employing it can backfire—some newscasters are not comfortable with happy talk and fail in their attempts to do it, and some anchor teams may not have the chemistry or working relationship to be able to pull it off believably. Happy Talk was created by Al Primo, who also created the Eyewitness News format.[1] Happy Talk was satirized by the Firesign Theater as the "Channel 6 Where It's Happy" news team of Harold Hiphugger and Ray Hamberger (am-bur-ZHER) in their 1974 album Everything You Know Is Wrong. OnlineIn the popular book on web usability, Don't Make Me Think, Steve Krug identifies a kind of writing where website authors eagerly share unnecessary information about their own website.[2] Happy talk consists of things such as:
Krug says that those who write happy talk do so under the misconception that visitors to the site will find it interesting, but visitors actually want to save time and get things done. References1. ^{{cite book |author=Michael D. Murray |title=Encyclopedia of television news |year=1999 |publisher=Greenwood Publishing Group |page=197, parag. 6 |quote=Meanwhile, however, Primo and ABC were criticized for encouraging informal interactions between anchors and reporters. This component of Eyewitness News was known as "happy talk". Nevertheless, Primo's newscasts were so popular with viewers that they almost instantly ....| url= https://books.google.com/books?id=J3fhcUnCC1AC&pg=PA197 |isbn=1-57356-108-8 }} {{DEFAULTSORT:Happy Talk}}2. ^{{cite web|url=http://www.codinghorror.com/blog/archives/000163.html|title=Happy Talk Must Die|publisher=|accessdate=17 December 2014}} 2 : Television news|Television terminology |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。