“Brummel & Brown”的意思、由来-开放百科全书

词条

Brummel & Brown

释义

Marketing
Ingredients and nutritional information
Notes
External links and further reading

Brummel & Brown Spread is a Unilever brand of spreads, which was introduced in 1995. In addition to a margarine product,^[1] there is a "Brummel & Brown Simply Strawberry Creamy Fruit Spread"^[2] The spread contains 10% nonfat yogurt and 35% vegetable oil. Water is the top listed ingredient in the margarine spread, but not in the fruit spread which lists high fructose corn syrup, water, strawberries, and sugar within its top 7 ingredients.^[1]^[2]

Marketing

The name, the package design concept, and the advertising campaign were created by Stone & Simons, an advertising agency. The advertising for Brummel & Brown received the Unilever Award for Brand Communications 2000 - Gold and the American Marketing Association Edison Award the year the product was introduced.^[3]^[4] In 1997, Brummel & Brown Spread adopted the slogan "Must B Brummel & Brown", which ran until 2000. These commercials featured a computer animated dancing cow.

Ingredients and nutritional information

In decreasing order Brummel & Brown Spread contains water; vegetable oil blend (liquid soybean oil, palm oil, palm kernel oil, liquid canola oil); salt; gelatin; nonfat yogurt (cultured nonfat milk); natural soy lecithin; vegetable mono and diglycerides (potassium sorbate, E202, a preservative; calcium disodium EDTA) used to protect quality; lactic acid; artificial flavors; vitamin A (palmitate); beta carotene (colour).

Nutrition Information for a serving size of 1 tablespoon (14g):

Calories: 45
Calories from Fat: 45
Total fat 5g, 8% of the daily value
Saturated fat 1.5g, 8% of the daily value
Trans fat 0g
Polyunsaturated fat 2.5g
Monounsaturated fat 1.0g
Cholesterol 0 mg, 0% of the daily value
Sodium 90 mg, 4% of the daily value
Total carbohydrate 0g, 0% of the daily value
Dietary fiber 0g, 0% of the daily value
Sugars 0g
Vitamin A, 10% of the daily value
Vitamin C, 0% of the daily value
Calcium, 0% of the daily value
Iron, 0% of the daily value
Percent daily values are based on a 2,000-calorie diet.^[5]

Notes

1. ^¹Product information Brummel & Brown Spread retrieved June 2, 2010
2. ^¹Product information Strawberry Spread retrieved June 2, 2010
3. ^"Award Winning Margarine Advertising -- Have You Seen Much Creative Butter Advertising?" accessed June 3, 2010
4. ^Experience>Packaged Goods>Brummel & Brown retrieved June 3, 2010
5. ^Ingredients and nutritional information from SpreadNutrition.Com retrieved June 3, 2010

External links and further reading

Home page Brummel & Brown

1 : Margarine brands

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