| 词条 | Butler, Shine, Stern & Partners |
| 释义 |
| name = Butler, Shine, Stern & Partners | type = Private | foundation = 1993 | location_city = Sausalito, CA | location_country = | key_people = John Butler Greg Stern David Eastman Matthew Curry Patrick Kiss Ed Cotton Lindsay Grant Vince Genovese | area_served = National | industry = Advertising, Marketing, Design, Interactive, Media, Strategy | services = | revenue = | operating_income = | net_income = | num_employees = 120+ | parent = | divisions = | subsid = | homepage = http://www.bssp.com | dissolved = | footnotes = }} Butler, Shine, Stern & Partners (also known as BSSP) is an independent full-service brand-solutions agency located in Sausalito, California,[1] providing services in advertising, online content, experiential marketing, web development, data analytics, integrated communications planning, and strategic brand consulting. BSSP is one of the largest independent agencies on the West Coast.{{citation needed|date=June 2013}} HistoryButler, Shine, Stern & Partners was founded in 1993 when John Butler and Mike Shine became the first creative team to leave Goodby, Silverstein & Partners to form their own agency. Greg Stern joined shortly thereafter as Chief Executive Officer.[2] In 2003, BSSP acquired SF Interactive (SFI) to expand its digital skills, and integrated the talent and clients of SFI into the larger agency.[3] In 2005, they launched Cleaver Content, an in-house studio that the agency leverages to shoot, edit, code, design and produce all forms of content. In 2006, BSSP took over BMW's MINI Cooper account after Crispin, Porter + Bogusky dropped them for Volkswagen.[4] In 2009, BSSP won a Gold Effie Award for their MINI Clubman advertising campaign.[5] Awarded Small Agency of the Decade by Adweekmedia: Best of 2000s.[6] BSSP was named one of the top Places to Work in the U.S. by Outside Magazine in 2011, 2012, 2013 and 2014. In 2017, the agency's founding partners Greg Stern and John Butler began a leadership succession plan with the appointment of David Eastman as CEO. In 2018, Matthew Curry joined the agency from 72andSunny to take over the position of Chief Creative Officer.[7] In 2018, BSSP was named AdAge's Small Agency of the Year[8] based on their accomplishments with clients including Mitsubishi, Blue Shield of California, and leading basketball video game title NBA 2K. InfluxInflux is the strategy division of BSSP, and operates the marketing blog, Influx Insights. The blog is read by approximately 2,000 people each day and subscribed to by 6,000.{{citation needed|date=June 2013}} Current clientsMitsubishi, Blue Shield of California, NBA 2K, City of Hope, Greyhound, BoltBus, Sorel, FootJoy, Sovos Brands (Raos, Michael Angelos), Premier Nutrition (PowerBar, Premier Protein), References1. ^{{cite web|title=Company Overview of Butler, Shine, Stern & Partners, LLC|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=4288018|publisher=Bloomberg|accessdate=10 April 2018}} 2. ^"John Butler: 13 Good Years and Two That Sucked" 3. ^https://www.nytimes.com/2003/01/27/business/media/butler-shine-stern-buys-sf-interactive.html 4. ^"Getting Creative With Mad Ave" 5. ^{{Cite web |url=http://www.effie.org/winners/showcase/2009/3700# |title="2009 Effie Awards Gold Automotive" |access-date=2009-06-18 |archive-url=https://web.archive.org/web/20090608091501/http://www.effie.org/winners/showcase/2009/3700# |archive-date=2009-06-08 |dead-url=yes |df= }} 6. ^"Adweek Media: Best of 2000s" 7. ^{{Cite news|url=https://adage.com/article/agency-news/bssp-a-chief-creative-officer/314806/|title=BSSP has a new chief creative officer|access-date=2018-11-30|language=en}} 8. ^{{Cite news|url=https://adage.com/article/agency-news/bssp-named-ad-age-s-small-agency-year/314051/|title=BSSP is Ad Age's Small Agency of the Year|access-date=2018-11-30|language=en}} External links
2 : Advertising agencies of the United States|Companies based in Marin County, California |
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