| 词条 | Coca Colla |
| 释义 |
The "Colla" component of the name comes from Qullasuyu, the southern area of the Inca empire which included the western part of Bolivia. The term Qulla is nowadays used to name the Aymara and Quechua, indigenous people of Bolivia which make a traditional use of coca leaves.[4] DescriptionThe drink has a red label with white writing, is dark caramel in color, tastes sweet and comes in 500 ml bottles priced at $1.50 (around £1 GBP or €1 EUR). It is made from coca leaf extracts, a plant also known for its use as the base of cocaine powder. This is a restricted substance in many countries and illegal to sell, buy or distribute in North America and Europe. Use and exportEvo Morales, Bolivia's first indigenous Aymara Indian president, announced last year{{clarify|date=December 2011}} he will make efforts to support the peoples of the Andes who have been using coca leaves for traditional use such as medication and rituals for thousands of years. {{convert|30000|acre|km2}} of the Andes region is set aside for coca bush growth annually. This area is set to increase to {{convert|80000|acre|km2}} with the increase of the government's drive for legitimate use for the coca plant, such as toothpaste, pharmaceuticals and coca tea. The International Narcotics Control Board of the United Nations has had the coca leaf on the list of dangerous drugs since 1961. Exporting the drink worldwide will not be possible unless drug laws are changed, including local Bolivian law which prevents exporting any coca based product from the country. However, importers from Iran, Bolivia's economic and political ally, have already expressed an interest in over 2 million units of the drink when large scale production starts. AdvertisingA joint collaboration between the Bolivian-based drink's manufacturer and the European-based advertising guerrilla group has been launched to increase the global mass media awareness of the new Coca Colla drink. The launch has sparked worldwide interest about the questionable nature of the product's globally illegal ingredients, even though the use of coca leaf is acceptable by the indigenous cultures which have traditionally cultivated it. In a press release, the manufacturer OSPICoca's President Victor Ledezma stated "Coca is ours, coca is a Bolivian product and mostly occurs in the Qullasuyu." [5] References1. ^{{cite news|url=https://www.telegraph.co.uk/news/worldnews/southamerica/bolivia/6962746/Evo-Morales-launches-Coca-Colla.html|title=Evo Morales launches 'Coca Colla'|date=10 Jan 2010|publisher=Telegraph|accessdate=22 January 2010 | location=London}} 2. ^{{cite web|url=https://www.google.com/hostednews/afp/article/ALeqM5jFUaMjoArM16Nqy4rY--1-Z2lPpg|title=Bolivia banks on 'Coca Colla,' fizzy coca-leaf drink|date=10 Jan 2010|publisher=AFP|accessdate=22 January 2010}} 3. ^{{cite web|url=http://www.buenosairesherald.com/BreakingNews/View/21270|title=Morales launches ‘Coca Colla’ drink|publisher=Buenos Aires Herald|accessdate=22 January 2010}} 4. ^{{cite web|author=|title=Bolivia lanza la Coca Colla |publisher=La Nacion|date=2010-04-24|url=http://www.lanacion.com.ar/nota.asp?nota_id=1254929|accessdate=24 April 2010}} 5. ^{{cite news| url=http://www.lanacion.com.ar/1254929-bolivia-lanza-la-coca-colla | work=La Nacion | title=Bolivia lanza la Coca Colla | date=16 April 2010 | accessdate=29 February 2012}} 4 : Energy drinks|Cola brands|Bolivian drinks|Bolivian brands |
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