词条 | Cococubs |
释义 |
The free gifts were available just as Britain was coming out of a depression where few families had spare income to indulge their children with toys. The scheme was a huge success, and within a few weeks of the campaign Cadburys ran out of the supplies of both the drinking chocolate and the Cococubs. It was only after a delay of two months that supplies were again on sale. It was hailed by the Grocery Merchants Journal as "One of the cleverest publicity schemes of the year. It is difficult to over-estimate the sales value of such a scheme."[3] Some 300,000 children subsequently joined the Cococub Club, which issued a 'Newspaper' to its members together with a badge and membership card. References1. ^{{cite book |title=Britains Civilian Toy Soldiers |last=Joplin |first=Norman |authorlink= |year=2002 |publisher=Schiffer Publishing |location= |isbn=978-0-7643-1520-6 |page= }} {{toy-stub}}{{marketing-stub}}2. ^{{cite book |title=The Man Who Drew for Beatrix Potter |last=Aris |first=Ernest |author2=Dudley Chignall|year=2009 |publisher=Lulu Publishing |location= |isbn= |page= }} 3. ^The Grocery & Provision Merchant, November 1934, p.276 4 : Toy collecting|Toy animals|Toy figurines|1930s toys |
随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识,基本涵盖了大多数领域的百科知识,是一部内容自由、开放的电子版国际百科全书。