| 词条 | ComRes |
| 释义 |
| name = ComRes Ltd | logo = ComRes_logo.png | type = Private limited company | traded_as = | hq_location = London, United Kingdom | area_served = Worldwide | industry = Market research Opinion polling Corporate Communication Reputation management public policy | revenue = | operating_income = | net_income = | num_employees = | parent = | subsid = | homepage = comresglobal.com | footnotes = | foundation = 2003 | founders = Andrew Hawkins }}ComRes is a market research consultancy headquartered in London, UK and operating internationally. Established in 2003 as Communicate Research Ltd, ComRes was a founding member of the British Polling Council in 2004, and is one of the UK's best known polling companies.[1][2] The company is prominent in the British media through its regular voting intention polls for ITV News, the Daily Mail, and for its surveys of legislators in Westminster and Brussels.[3][4][5] Other media outlets such as The Independent, the BBC, and Sky News also commission ComRes research.[6][7] It has offices in Westminster, Brussels and Shanghai, and works with clients across business, government, and the voluntary sector.[8] HistoryFounded by current Chairman Andrew Hawkins in 2003, ComRes originally focused on research in the political sphere. In 2010, it was named Pollster of the Year at the Public Affairs Awards.[9] In recent years, the business has expanded to develop expertise in a wider range of sectors, including financial services, education, healthcare, transport, and the voluntary sector.[10][11][12][13][14] It won the Market Research Society's Public Policy & Social Research Award in 2014, for its research on behalf of the Grantham Research Institute on Climate Change and the Environment.[15] MethodologyComRes uses a range of methodologies to conduct quantitative and qualitative research. These include telephone, face-to-face, and online surveys, focus groups, consultations, and social media monitoring.[16] As a registered market research agency, ComRes is exempt from the UK's Telephone Preference Service, and can therefore conduct computer-assisted telephone interviewing (CATI) across the country.[17] It continues to conduct its national voting intention surveys via this methodology.[18] The company also provides data analytics such as market segmentation, regression analysis, MaxDiff, and conjoint analysis.[19] Poll ArchiveThe company makes freely available its political voting intention polls on its website along with results from regular surveys.[20] See also
References1. ^{{cite web|url=http://www.britishpollingcouncil.org/officers.html |title=(BPC) - Officers / Members |publisher=British Polling Council |date= |accessdate=2015-07-08}} 2. ^{{cite web|url=http://www.politico.eu/article/brexit-special-report-uk-will-remain-eu-referendum-polling-turnout/|title=Breathe easy Brussels, UK will stay in EU|publisher=Politico|date2016-05-04=|accessdate=2016-05-11}} 3. ^{{cite web|url=http://www.itv.com/news/topic/comres/|title=ITV News ComRes subpage|publisher=ITV News|date=|accessdate=2016-05-11}} 4. ^{{cite web|url=http://www.dailymail.co.uk/wires/reuters/article-3550786/POLL-In-camp-leads-ahead-Britains-EU-referendum--ComRes-poll.html|title=In Camp Leads ahead of Britain's EU Referendum|publisher=Daily Mail|date=|accessdate=2016-05-11}} 5. ^{{cite web|url=http://www.comres.co.uk/services/audiences/policy-makers/|title=Policy Maker Research|publisher=ComRes|date=|accessdate=2016-05-11}} 6. ^{{cite web|url=https://www.independent.co.uk/news/uk/politics/tories-take-14-point-lead-over-labour-party-in-latest-comres-poll-a6872481.html|title=Tories take 14-point lead over Labour Party in latest ComRes poll|publisher=The Independent|date=2016-02-13|accessdate=2016-05-11}} 7. ^{{cite web|url=http://www.bbc.co.uk/mediacentre/latestnews/2016/newsround-survey-social-media|title=Newsround survey reveals majority of 10 to 12 year-olds are on social media|date=2016-02-09|accessdate=2016-05-11}} 8. ^{{cite web|url=http://www.comres.co.uk/what-we-do/corporate-reputation/|title=Corporate Reputation|publisher=ComRes|date=|accessdate=2016-05-11}} 9. ^{{cite web|url=http://www.londonchamber.co.uk/lcc_public/article.asp?id=0&did=47&aid=4895&st=&oaid=-1|title=London Chamber of Commerce Press Release|publisher=London Chamber of Commerce|date=2011-03-24|accessdate=2016-05-11}} 10. ^{{cite web|url=http://www.comres.co.uk/poll-category/financial-services/|title=Financial Services|publisher=ComRes|date=|accessdate=2016-05-11}} 11. ^{{cite web|url=http://www.comres.co.uk/poll-category/education/|title=Education|publisher=ComRes|date=|accessdate=2016-05-11}} 12. ^{{cite web|url=http://www.comres.co.uk/poll-category/health/|title=Health|publisher=ComRes|date=|accessdate=2016-05-11}} 13. ^{{cite web|url=http://www.comres.co.uk/poll-category/transport/|title=Transport|publisher=ComRes|date=|accessdate=2016-05-11}} 14. ^{{cite web|url=http://www.comres.co.uk/poll-category/third-sector/|title=Transport|publisher=ComRes|date=|accessdate=2016-05-11}} 15. ^{{cite web|url=https://www.mrs.org.uk/awards/mrs_awards|title=MRS Awards|publisher=Market Research Society|date=|accessdate=2016-05-11}} 16. ^{{cite web|url=http://www.comres.co.uk/services/tools/|title=ComRes Research Tools|publisher=ComRes|date=|accessdate=2016-05-11}} 17. ^{{cite web|url=http://www.tpsonline.org.uk/tps/faq.html#17|title=Will registering on the TPS stop market research calls?|publisher=Telephone Preference Service|date=|accessdate=2016-05-11}} 18. ^{{cite web|url=http://www.itv.com/news/2016-04-20/how-do-the-itv-news-comres-polls-reach-their-results/|title=How do the ITV News/ComRes polls reach their results?|publisher=ITV News|date=2016-04-16|accessdate=2016-05-11}} 19. ^{{cite web|url=http://www.comres.co.uk/services/tools/advanced-analytics/|title=Advanced Analytics|publisher=ComRes|date=|accessdate=2016-05-11}} 20. ^{{cite web|url=http://www.comres.co.uk/our-work/poll-archive |title=Published Polls |publisher=ComRes |date= |accessdate=2015-07-08}} External links
3 : Marketing research companies of the United Kingdom|Companies based in the City of Westminster|Opinion polling in the United Kingdom |
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