词条 | Consumer culture theory |
释义 |
MethodologyThere is a widely held misperception by people outside CCT researchers that this field is oriented toward the study of consumption contexts.[1] Memorable study contexts, such as the Harley-Davidson subculture[5] or the Burning Man festival[6] probably fueled this perspective, which is far from the theory development aim of this school of thought. While CCT is often associated with qualitative methodologies, such as interviews, case studies, ethnographic, as well as 'netnographic' methods[7] which are well adapted to study the experiential, sociological and cultural aspects of consumption, these are not a prerequisite to CCT contribution (Arnould & Thompson 2005). Fields of studyArnould & Thompson[1] identifies four research programs in CCT:
References1. ^1 2 {{cite journal|last1=Arnould|first1=E. J.|last2=Thompson|first2=C. J.|year=2005|title=Consumer culture theory (CCT): Twenty Years of Research|journal=Journal of Consumer Research|volume=31|issue=4|pages=868–882|url=http://econpapers.repec.org/article/ucpjconrs/v_3a31_3ay_3a2005_3ai_3a4_3ap_3a868-882.htm|doi=10.1086/426626}} {{Consumer behaviour}}2. ^{{cite journal|last1=Firat|first1=A. F.|last2=Venkatesh|first2=A.|year=1995|title=Liberatory Postmodernism and the Reenchantment of Consumption|journal=Journal of Consumer Research|volume=22|issue=3|pages=239–267|jstor=2489612|doi=10.1086/209448}} 3. ^{{cite journal|last=Arnould|first=E. J.|year=2006|title=Consumer culture theory: retrospect and prospect|journal=European Advances in Consumer Research|volume=7|issue=1|pages=605–607|url=http://www.acrwebsite.org/volumes/eacr/vol7/EuropeanVolume7_105.pdf|accessdate=14 August 2010}} 4. ^{{cite journal|last1=Kozinets|first1=R. V.|year=2001|title=Utopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption|journal=Journal of Consumer Research|volume=28|issue=3|pages=67–88|jstor=254324|doi=10.1086/321948}} 5. ^1 {{cite journal|last1=Schouten|first1=J.|last2=McAlexander|first2=J. H.|year=1995|title=Subcultures of Consumption: An Ethnography of the New Bikers|journal=Journal of Consumer Research|volume=22|issue=3|pages=43–.,./61|url=http://classes.bus.oregonstate.edu/winter-07/ba492/Subcultures%20of%20Consumption.pdf|doi=10.1086/209434}} 6. ^1 {{cite journal|last=Kozinets|first=Robert V|year=2002|title=Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man|journal=Journal of Consumer Research|volume=29|issue=1|pages=20–38|url=http://econpapers.repec.org/article/ucpjconrs/v_3a29_3ay_3a2002_3ai_3a1_3ap_3a20-38.htm|accessdate=7 August 2010|doi=10.1086/339919|citeseerx=10.1.1.195.4028}} 7. ^{{Cite journal|title = The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities|journal = Journal of Marketing Research|date = February 1, 2002|issn = 0022-2437|pages = 61–72|volume = 39|issue = 1|doi = 10.1509/jmkr.39.1.61.18935|first = Robert V.|last = Kozinets|citeseerx = 10.1.1.321.1136}} 8. ^{{cite journal|last1=Schau|first1=H. J.|last2=Gilly|first2=M. C.|year=2003|title=We Are What We Post? Self-Presentation in Personal Web Space|journal=Journal of Consumer Research|volume=30|issue=4|pages=384–404|jstor=3132017|doi=10.1086/378616|citeseerx=10.1.1.474.6954}} 9. ^{{Cite book|title = The Time of the Tribes: The Decline of Individualism in Mass Society|url = https://books.google.com/?id=36elPGofHRUC&pg=PP1&dq=maffesoli+tribes|publisher = SAGE|date = 1995-12-05|isbn = 9781848609532|first = Michel|last = Maffesoli}} 10. ^{{Cite journal|title = Learning to be tribal: facilitating the formation of consumer tribes|journal = European Journal of Marketing|date = May 24, 2013|issn = 0309-0566|pages = 813–832|volume = 47|issue = 5/6|doi = 10.1108/03090561311306886|last1 = Goulding|first1 = Christina|last2 = Shankar|first2 = Avi|last3 = Canniford|first3 = Robin}} 11. ^{{cite journal|last=Holt|first=D. B.|year=1998|title=Does Cultural Capital Structure American Consumption|journal=Journal of Consumer Research|volume=25|issue=1|pages=1–25|doi=10.1086/209523}} 2 : Consumer behaviour|Social theories |
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