“Corporate pathos”的意思、由来-开放百科全书

词条

Corporate pathos

释义

References

Corporate pathos is public relations jargon for the employment of emotional engagement techniques to help alter adverse public attitudes to a corporation.^[1]^[2]

In general, pathos refers to the use of an emotional appeal. The term "corporate pathos" describes the use of emotional arguments alongside rational explanations for organizations to convince audiences of their given position.^[3] The corporate pathos technique is used by businesses facing a crisis and an angry public.

References

1. ^Journal of Communication Management{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
2. ^CIPR news {{webarchive|url=https://web.archive.org/web/20071014112300/http://www.profile-extra.co.uk/articledetail.aspx?page=878AFEC0-AACF-4631-B81B-29C738B5FC64&article=D717E166-267A-40F8-8448-7B94EA045B3C |date=2007-10-14 }}
3. ^'Corporate pathos': new approaches to quell hostile publics

1 : Public relations terminology

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