| 词条 | Customer review |
| 释义 |
A customer review is a review of a product or service made by a customer who has purchased and used, or had experience with, the product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well as or instead of professional reviews. The reviews may themselves be graded for usefulness or accuracy by other users. The reliability of customer reviews has been questioned.[1] Abuses akin to ballot stuffing of favourable reviews by the seller, or negative reviews by competitors, need to be policed by the review host site. Since few sites restrict users to reviewing only items purchased from that site, it is difficult to prove a customer has actually used the product they are reviewing. Many service industry businesses have expressed the wish that customers let the business know in the moment if some aspect is unsatisfactory, so they can have the opportunity to fix it on the spot or provide compensation, rather than customers leaving unnecessarily disappointed and writing negative reviews.[2] Traditional review methodsBefore the advent of the internet, methods by which customers could review products and services included customer comment boxes and customer service helplines. These methods are still in existence today although internet review sites have grown significantly in recent years. Review sitesHistoryOne of the first review sites was Epinions, established in 1999. SitesMajor dedicated review sites include:
Sites which incorporate significant review functions include:
The UK
The US
Spoof reviews{{anchor|Customer review comedy}}Humorous customer reviews are common on some major shopping sites, such as Amazon. These are often ironically or sarcastically laudatory reviews of products deemed kitsch or mundane. Another example is methylated spirits described in the style of a wine review.[3] A product may become an internet meme attracting large numbers of spoof reviews, which may boost its sales.[3][5] Famous examples include Tuscan Whole Milk and the Three Wolf Moon T-shirt.[3] Examples of spoof reviews
British spoofers have targeted several build to order novelty products made by Media Storehouse from two million licensed photo library images, including a canvas print of minor celebrity Paul Ross, and a jigsaw puzzle of Nick Humby, a former finance director of Manchester United.[9] References1. ^{{cite news| url=https://www.theguardian.com/technology/2011/jun/26/online-reviews-not-cracked-up | location=London | work=The Guardian | first=Jamie | last=Doward | title=Online customer reviews – they're not all they're cracked up to be | date=26 June 2011}} {{Use dmy dates|date=March 2011}}2. ^[https://www.bostonglobe.com/magazine/2018/04/03/the-right-way-complain-when-business-does-you-wrong/ViUG7H6Jr6b7HkAjcDVPRJ/story.html Why ranting on Yelp is the wrong way to complain about awful service] 3. ^1 {{citation |title=How Gut-Busting Customer Reviews Can Help Take A Product To the Top of the Sales Charts |author=Steve Johnson |date=29 June 2009 |url=http://www.youngmoney.com/business_planning/Customer-reviews-top-sales-charts/ |publisher=Young Money}} 4. ^{{cite web|title=f.lux - Comments|url=http://stereopsis.com/flux/|accessdate=1 February 2013|quote=I need this app for my refrigerator. [...] I put a red light in my fridge and went down for some string cheese at 3 a.m. and ended up with a hot dog because it looked the same in red light. Thanks a lot.}} 5. ^{{cite web|last=Douglas|first=Nick|title=Twitter Wit: Brilliance in 140 Characters or Less|url=https://www.amazon.com/gp/product/0061897272|publisher=Amazon.com|accessdate=3 May 2011}} 6. ^{{cite web|title=Osama Bin Laden's Hideout Compound|url=https://maps.google.com/maps/place?cid=9294138184493326603&q=bin+laden+compound,+abbottabad,+pakistan&view=feature&mcsrc=google_reviews&num=10&start=0&ll=34.171152,73.239085&spn=0,0&t=h&z=18|publisher=Google Maps|accessdate=3 May 2011}} 7. ^{{cite web|title=Uranium Ore|url=https://www.amazon.com/Uranium-Ore/dp/B000796XXM/|publisher=Amazon.com|accessdate=19 September 2012}} 8. ^{{cite web|title=BIC Cristal For Her Ball Pen|url=https://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6|publisher=Amazon.com|accessdate=9 January 2012}} 9. ^1 2 {{cite news|url=https://www.theguardian.com/technology/2012/may/05/amazon-spoof-reviews-satire|title=Amazon spoof reviews bring art of satire to website|last=Doward|first=Jamie|author2=Emma Craig|date=5 May 2012|work=The Observer|accessdate=5 May 2012|location=London}} 1 : Review websites |
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