“Decon”的意思、由来-开放百科全书

Originally named Deconstruction Company, the company was founded in 2002 by Peter Bittenbender and Jason Goldwatch after the creation of their award-winning hip-hop documentary and accompanying soundtrack, One Big Trip.^[2] The soundtrack was released as a double-sided DVD/CD in 2002 with Hieroglyphic Imperium Records - it is thought to be the first hip-hop-centric release in the hybrid format.^[3]

In 2012, Decon earned a Promax Award for work on NBCUniversal's "Green Week" campaign.^[4] That year, Misha Louy and Sacha Jenkins both joined as partners, expanding the Production and Entertainment divisions.^[5]^[6]

Decon Records

Decon Records is the independent record label that is a division of Decon. It got its start releasing underground hip-hop recordings.^[7] It was established in 2003. In 2013, Decon Records was noted as one of Billboard’s 50 Best Independent Labels in America.^[8]^[9] Decon Records began by collaborating with the west coast collective Project Blowed to release projects from Aceyalone of the Freestyle Fellowship, such as Love & Hate which features production from El-P and RJD2.^[10] Other early Decon Records projects include partnering with The Roots to establish Okayplayer Records.^[11]

The label provided further releases from Aceyalone as well as RJD2’s Magnificent City Instrumentals (2006) and Evidence’s Red Tape Instrumentals (2007).^[12]

In 2008, the label released an album from frequent Talib Kweli and Mos Def collaborator, 88-Keys, called The Death of Adam.^[13] The album featured Kid Cudi and Redman and was executive produced by Kanye West.^[14] The video for the lead single “Stay Up! (Viagra)” was directed by Decon co-founder Jason Goldwatch and premiered on MTV.^[15]

The following year, Decon licensed RJD2’s “A Beautiful Mine” as the theme song for the AMC show Mad Men.^[16] That year, Decon released Jay Electronica's Just Blaze-produced tracks "Exhibit A" and "Exhibit C".^[17]^[18] While collaborating with Decon Records, Jay won two awards from MTV and signed a deal with Roc Nation.^[19]

Early album releases saw Decon working alongside Project Blowed and Okayplayer.^[24] In 2011, Decon earned recognition from Billboard as one of the 50 Best Indie Labels in America.^[25]

Roster

Selected discography

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

See also

References

1. ^{{cite web|url=http://www.studiodaily.com/2012/05/five-questions-peter-bittenbender-co-founder-and-ceo-decon-creative-group/|publisher=Studio Daily|title=Five Questions: Peter Bittenbender, Co-Founder and CEO, Decon|first=Bryant|last=Frazer|date=May 30, 2012}}
2. ^{{cite web|url=http://www.psfk.com/2010/03/brands-who-became-agencies-decon-media.html|title=Brands Who Became Agencies: Decon Creative Group|first=Arthur|last=Soleimanpour|date=March 25, 2010|publisher=PSFK}}
3. ^{{cite web|title=Del, Automator, Dilated Take 'Big Trip'|url=http://www.billboard.com/articles/news/75380/del-automator-dilated-take-big-trip|work=Billboard|accessdate=31 July 2013}}
4. ^{{cite web|url=http://www.promaxbda.org/docs/pdfs/2012-bda-na-winners.pdf?sfvrsn=2|title=2012 promaxbda design north america awards winners list|first=|last=|publisher=PromaxBDA}}
5. ^{{cite web|url=http://www.awn.com/news/business/misha-louy-joins-decon|title=Misha Louy Partners with Decon as Executive Producer|publisher=AWN|first=Jennifer|last=Wolfe|date=March 20, 2012}}
6. ^{{cite web|url=http://newsle.com/article/0/19773864/|title=Decon Keeps Rolling with Sacha Jenkins|publisher=Newsle|first=|last=|date=May 2, 2012}}
7. ^{{cite news|last=Ugwu|first=Reggie|title=Double Agents: Hybrid label/creative agencies thrive by mixing brands and bands better than the competition|newspaper=Billboard|date=8/10/13|page=7}}
8. ^{{cite web|title=Billboard Pro's D.I.Y. 50 Indie Labels (Part II)|url=http://www.billboard.com/biz/articles/news/indies/1175301/billboard-pros-diy-50-indie-labels-part-ii|work=Billboard|accessdate=30 July 2013}}
9. ^{{cite web|title=BEST SOUNDTRACK: One Big Trip|url=http://www.hightimes.com/read/horatio-sanz-crowned-stoner-year|work=High Times|accessdate=31 July 2013}}
10. ^{{cite web|title=Aceyalone - Love & Hate|url=http://www.splendidezine.com/review.html?reviewid=106370873529788|work=Splendid|accessdate=7 August 2014}}
11. ^{{cite web|title=The Roots Launch Okayplayer Records|url=http://www.glidemagazine.com/5739/the-roots-launch-okayplayer-records/|work=Glide Magazine|accessdate=31 July 2013}}
12. ^{{cite web|title=Label - Decon|url=http://www.discogs.com/label/Decon|work=Discogs|accessdate=31 July 2013}}
13. ^{{cite web|title=88-Keys - The Death of Adam|url=http://thephoenix.com/boston/music/72206-88-keys-the-death-of-adam/|work=The Phoenix|accessdate=7 August 2014}}
14. ^{{cite web|title=The Death of Adam - 88-Keys|url=http://www.allmusic.com/album/the-death-of-adam-mw0000800323/credits|work=Allmusic|accessdate=31 July 2013}}
15. ^{{cite web|last=Reid|first=Shaheem|title=Kanye West, 88-Keys Become Dirty Old Men For 'Stay Up (Viagra)' Video|url=http://www.mtv.com/news/articles/1606825/kanye-west-88-keys-become-dirty-old-men.jhtml|work=MTV|accessdate=31 July 2013}}
16. ^{{cite web|last=Kujundzic|first=Petar|title=HYPETRAK INSIGHTS with Peter Bittenbender, Co-founder of Decon Records|url=http://hypetrak.com/2012/08/hypetrak-insights-with-peter-bittenbender-co-founder-of-decon-records/|work=HYPETRAK|accessdate=31 July 2013}}
17. ^{{cite web|title=Jay Electronica - Exhibit A|url=http://www.discogs.com/Jay-Electronica-Exhibit-A/release/2040357|work=Discogs|accessdate=31 July 2013}}
18. ^{{cite web|title=Jay Electronica - Exhibit C|url=http://www.discogs.com/Jay-Electronica-Exhibit-C/release/2060059|work=Discogs|accessdate=31 July 2013}}
19. ^{{cite web|title=HYPETRAK INSIGHTS with Peter Bittenbender, Co-founder of Decon Records|url=http://hypetrak.com/2012/08/hypetrak-insights-with-peter-bittenbender-co-founder-of-decon-records/|work=HYPETRAK|accessdate=31 July 2013}}
20. ^{{cite web|title=HipHopDX's Top 25 Albums Of 2012|url=http://www.hiphopdx.com/index/editorials/id.2015/title.hiphopdxs-top-25-albums-of-2012|work=DX Staff|accessdate=31 July 2013}}
21. ^{{cite web|title=The 50 Best Albums of 2012 (So Far)|url=http://www.complex.com/music/2012/06/the-50-best-albums-of-2012-so-far/|work=Complex Magazine|accessdate=31 July 2013}}
22. ^{{cite web|title=The 50 Best Albums of 2012 - Roc Marciano - Reloaded|url=http://www.complex.com/music/2012/12/2012-year-in-review-the-50-best-albums-of-2012/roc-marciano-reloaded|work=Complex|accessdate=31 July 2013}}
23. ^{{cite web|title=First Annual XXL Awards Winners|url=http://www.xxlmag.com/news/2013/02/xxl-awards-winners/7/|work=XXL|accessdate=31 July 2013}}
24. ^{{cite web|url=http://www.billboard.com/biz/articles/news/1447234/roots-launch-okayplayer-records|title=Roots Launch Okayplayer Records|first=Gail|last=Mitchell|publisher=Billboard|date=January 22, 2004}}
25. ^{{cite web|url=http://www.billboard.com/biz/articles/news/indies/1175301/billboard-pros-diy-50-indie-labels-part-ii|title=Billboard Pro's D.I.Y. 50 Indie Labels (Part II)|publisher=Billboard|first=|last=|date=August 15, 2011}}
26. ^http://nahright.com/news/2013/11/11/aaron-cohen-potential-fans-mixtape/

History