“Digital strategy manager”的意思、由来-开放百科全书

A Digital Strategy Manager is an executive position. This position is based on a unique set of technological knowledge which directs all departments for digital industry growth.^[1] A digital strategy manager collaborates with all marketing, business development, and organizational management teams and uses leadership skills to build strategic partnerships.^[2]

This position focuses specifically on a corporation’s digital brand by leading, building and maintaining their presence in the digital world. Accountable for driving the prioritization of the technology infrastructure for digital advertising continuity across all multi-media platforms. Manages all related IT departments and functions as a conduit between digital presence and all advertising and/or marketing activities. Consults with all internal directors strategizing their specific marketing needs incorporating the digital technology structure.^[3]

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References

1. ^{{cite journal|doi=10.1108/SD-04-2013-0011|author=David Dumeresque|year=2013|title=The corporate digital footprint: exactly who owns and controls it? The emergence of the digital director|journal=Strategic Direction|volume=29|issue=7|pp=34–36|quote=The concept of the digital director is now emerging. The head of digital strategy will have ultimate control of the corporate digital agenda and be accountable for the organization's digital identity, both on a corporate and an individual level.}}
2. ^{{cite web|author= Tim Williams |url=http://www.ignitiongroup.com/guide/role-description-digital-strategy-director/ |title=Role description: Digital Strategy Director - Ignition Consulting Group |publisher=Ignitiongroup.com |date=2010-06-22 |accessdate=2014-08-01}}
3. ^{{cite journal|title=What is Your Digital Business Strategy?|author1=Mithas, Sunil |author2=Lucas Jr, Henry C. |journal=IT Professional Magazine|volume=12|issue=6|date=Nov–Dec 2010|pages=4–6|url=http://search.proquest.com/technologycollection/docview/815992403}}