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词条 Digitas Health
释义

  1. Overview

  2. Global Management Team[4]

  3. References

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| name = Digitas Health
| logo = Digitas_Health_Logo.png
| type = Marketing agency
| industry = Health care
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| founded = 1990
| founder =
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Overview

Digitas Health is an interactive marketing agency catering exclusively to healthcare and pharmaceutical companies. The company was founded in 1990 as Medical Broadcasting Corporation and became a unit of Digitas in 2006 as Digitas Health. [1] In 2011, the agency became independent of Digitas, and integrated into the Publicis Healthcare Communications Group (PHCG), the world’s largest healthcare communications network. PHCG is part of Paris-based Publicis Groupe the world’s third largest communications group, second largest media counsel and buying group, and a global leader in digital and healthcare communications. [2]

In 2014 Digitas Health was re-branded as Digitas Health LifeBrands, and now has more than 600 employees working in Philadelphia, New York, San Francisco, London, and Mumbai. LifeBrands is a global agency family serving healthcare and pharmaceutical companies around the world. [3]

Global Management Team[4]

  • Alexandra von Plato, Group President, North America, Publicis Healthcare Communications Group
  • Ashley Kuchel, Group President, EU/APAC, Publicis Healthcare Communications Group
  • Graham Mills, Global Chief Creative Officer, Publicis Healthcare Communications Group

References

1. ^{{Cite web|title = Digitas to acquire Medical Broadcasting Co. - Boston Business Journal|url = http://www.bizjournals.com/boston/stories/2006/01/02/daily1.html|website = Boston Business Journal|accessdate = 2015-12-29}}
2. ^{{Cite web|url = http://publicishealthcare.com/Libraries/News_Documents/10_28_11_-_PHCG_Welcomes_Digitas_Health_and_Razorfish_Health.sflb.ashx|title = Publicis Healthcare Welcomes Digitas Health|date = |accessdate = |website = |publisher = |last = |first = }}
3. ^{{Cite web|title = Top 100 Agencies 2014 Digitas Health LifeBrands|url = http://www.mmm-online.com/features/top-100-agencies-2014-digitas-health-lifebrands/article/357025/|website = MMM|accessdate = 2015-12-29}}
4. ^{{Cite web|title = Top 100 Agencies 2015 Digitas Health LifeBrands|url = http://www.mmm-online.com/top-100-agencies/top-100-agencies-2015-digitas-health-lifebrands/article/423468/|website = MMM|accessdate = 2015-12-29}}
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1 : Advertising agencies of the United States

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