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词条 Energizer brands
释义

  1. References

{{Use dmy dates|date=July 2013}}{{Orphan|date=June 2010}}

Energizer Brands Limited, an English beverage company ENERGIZER BRANDS LIMITED

Energizer Brands launched attitude drink, in July 2008. The company claims to have made the soft drinks sector’s first 100% natural functional beverage [1] energy drink that contains no caffeine or taurine and no added sugar.[2][3] The formula contains natural ingredients and antioxidants.[4]

The formula contains 500 mg of Rhodiola Rosea root extract (more commonly known as Golden Root), and 500 mg of L-Carnitine.[2] attitude drink contains natural sugars from fruits which are low in Glycemic Index (GI), this has been certified by a research group from Oxford Brookes University in 2007.[5]

the drink is marketed at healthy, active individuals [6] and is sold in the British multiples Waitrose and Holland & Barrett. Energizer Brands sponsored the 2008 Notting Hill Carnival- Europe’s largest street carnival.[7]

The drink's packaging is manufactured by the British Packaging company Rexam Plc, who have manufactured the world’s first aluminium can with a five colour printed end, of which attitude drink is the first customer.[8]

The French newspaper Le Figaro quoted attitude drink as the “Green Red Bull” in January 2010.[9]

References

1. ^“Nutraceutical Magazine, Volume 6 Number Two March / April 2010, p10 : http://viewer.zmags.com/publication/f43e8879#/f43e8879/1”
2. ^“Innova - Food and Beverage Innovation”, Volume 8, P35 February 2010-03-22
3. ^{{Cite web|url=http://fzarchiv.sachon.de/index.php?pdf=Fachzeitschriften/Getraenke-Fachzeitschriften/BBII/2008/06_08/BBII_06-08_48_Beverage_Innovations.pdf |title=Verlag W. Sachon - Fachzeitschriftenarchiv |publisher=Fzarchiv.sachon.de |date= |accessdate=2010-04-12}}
4. ^Beverage Innovation – Beverage Awards, p78, Drinktec, Munich Sep 2009 (online – foodbev.com/beverage
5. ^“http://www.brookes.ac.uk/lifesci/news/latestnews/wildfruitjellies”
6. ^Anuga, Public Trade Show, Koelnmesse, Germany, 13–17 October 2007
7. ^{{Cite web|url=http://www.nottinghillcarnival.biz/local_area-26.html |title=London Notting Hill Cornival Limited |publisher=Nottinghillcarnival.biz |date= |accessdate=2010-04-12}}
8. ^Rexam, News Letter February 2008, - Innovation News, p3, Sector Director- Thomas Sjolin
9. ^“Le Figaro, Le Page Verte, P 36, 21 January 2010-03-22”
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1 : Soft drinks

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