| 词条 | Evergreen (journalism) |
| 释义 |
Within the context of journalism and broadcasting, evergreen content is content that is not time-sensitive. Evergreen content does not rely on current events; thus, an evergreen story can be prepared, then mothballed until it is needed to fill time on a slower news day or on a holiday when fewer journalists are on duty. The term is derived from the evergreen trees. An evergreen news magazine has more flexibility in production, not having to be produced on a set time frame; instead of producing a new newscast every day or week, a show consisting of evergreen content can produce several episodes at once and release them in sequence. In contrast, such content is not as responsive to breaking developments.[1] Feature stories and human interest stories are usually evergreen.[2] Evergreen television shows are ideal for reruns. Seinfeld, for example, has been one of the most successful sitcoms in off-network syndication for over two decades,[3] as its observational comedy did not rely on pop culture references that could become dated; in contrast, Murphy Brown, a show of similar longevity and popularity from the same era, was a syndication failure in part because of its frequent reliance upon current events of the 1990s.[4] A show's evergreen status can also be grounds for cancellation once a show has built up enough of a backlog of episodes that can be rerun without the viewer realizing the show has ended production; The Jerry Springer Show is one such example.[5] References1. ^Gleiser, Paul. What happened to Paul Harvey at 7:30 each morning?. KTBB news release. Undated. {{webarchive |url=https://web.archive.org/web/20110713173259/http://www.ktbb.com/news/View.php?ArticleID=23377 |date=July 13, 2011 }} {{journalism-stub}}2. ^{{Cite book|url=https://books.google.com/books?id=TLeRAgAAQBAJ&pg=PT13|title=Professional Feature Writing|last=Garrison|first=Bruce|date=2014-04-04|publisher=Routledge|year=|isbn=9781135676773|location=|pages=13–16|language=en|df=dmy}} 3. ^{{Cite news |url=https://nypost.com/2017/02/08/steve-bannon-is-still-making-money-from-seinfeld-reruns/ |title=Steve Bannon is still making money from ‘Seinfeld’ reruns |last=Craw |first=Victoria |date=2017-02-08 |work=The New York Post |access-date=2017-09-07}} 4. ^{{cite news|first=Alan|last=Pergament|url=http://buffalonews.com/2018/01/25/english-is-back-with-murphy-brown-revival-that-fits-political-climate/|title=English is back with 'Murphy Brown' revival that fits political climate|work=The Buffalo News|date=January 25, 2018|accessdate=January 25, 2018|quote=The attention to current events – which became old – is one of the reasons that "Murphy Brown" was never as big in syndication as expected.}} 5. ^{{cite news|url=http://ew.com/tv/2018/06/20/jerry-springer-stops-making-his-talk-show|title=Jerry Springer Has Stopped Making His Talk Show|last=Rice|first=Lynette|date=20 June 2018|work=Entertainment Weekly|accessdate=21 June 2018}} 1 : Journalism terminology |
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