| 词条 | Ipsos MORI |
| 释义 |
| name = Ipsos MORI | logo = File:Ipsos Mori logo.png | caption = | type = | predecessor = Ipsos UK & MORI | successor = | foundation = | founder = | defunct = | location_city = London | location_country = England, UK[1] | location = | locations = | area_served = | key_people = Ben Page (CEO) | industry = Market Research | products = | services = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = | num_employees = | parent = Ipsos | divisions = | subsid = | homepage = {{URL|https://www.ipsos.com/ipsos-mori/en-uk/}} | footnotes = | intl = }} Ipsos MORI is a market research company in the United Kingdom.[2] It was formed by a merger of Ipsos UK and MORI, in October 2005.[3] Ipsos MORI conduct surveys for a wide range of major organisations as well as other market research agencies. Ipsos MORI's Social Research Institute looks at public attitudes to key public services. Issues such as identity, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute's work. The company also specialises in mass media, brand loyalty, marketing and advertising research. The organisation maintains a freely available archive of opinion polls and public attitude research from 1970 onwards on its UK website. The company is a member of the British Polling Council[4] and Market Research Society.[5] HistoryIn 1946, Mark Abrams formed a market research company called Research Services Ltd. (RSL). RSL operated until 1991 when it was acquired by Ipsos, becoming Ipsos UK. MORI (Market & Opinion Research International) was founded in 1969 by Robert Worcester, and throughout its existence was the largest independent research organisation in the United Kingdom. Ipsos acquired MORI in 2005 for £88 million, the combined company was named Ipsos MORI.[6] The same year, Robert Worcester stepped down from chairmanship of MORI.[7] Ben Page is now Chief Executive.[8] In 2006, Ipsos MORI were the first research agency in the world to gain ISO 20252, the new international quality standard for research. MethodologyIpsos MORI's research is conducted via a wide range of methodologies, especially computer-assisted telephone interviewing (CATI), as well as face-to-face and internet surveys. Many telephone surveys use a system called random digit dialing to interview a representative group of the population. ControversiesIn May 2013, The Sunday Times reported that Ipsos MORI had negotiated an agreement with the EE mobile phone network to commercialise the data on that company’s 23 million subscribers.[9] The article stated that Ipsos MORI was looking to sell this data to the Metropolitan Police and other parties. The data included "gender, age, postcode, websites visited, time of day text is sent [and] location of customer when call is made". When confronted by the newspaper, the Metropolitan Police indicated that they would not be taking the discussions any further. Ipsos MORI defended their actions, stressing that the company only received anonymised data, without any personally identifiable data on an individual customer, and underlining that reports are only ever made on aggregated groups of more than 50 customers.[10][11][12] References1. ^{{cite web |url=https://www.ipsos.com/ipsos-mori/en-uk/office-locations |title=Ipsos MORI Offices |date= |author= |publisher=Ipsos MORI |accessdate=2012-12-20 }} 2. ^{{cite web|url=https://www.ipsos.com/ipsos-mori/en-uk/about-us|title=About us - Ipsos MORI|website=www.ipsos.com|accessdate=6 February 2019}} 3. ^{{cite web |url=http://www.research-live.com/news/ipsos-buys-mori-in-£88m-deal/3001327.article |title=Ipsos buys Mori in £88m deal |date=10 October 2005 |author= |publisher=Research |accessdate=2012-12-20 }} 4. ^{{cite web|url=http://www.britishpollingcouncil.org/officers-members/|title=Officers / Members - British Polling Council|website=www.britishpollingcouncil.org|accessdate=6 February 2019}} 5. ^{{cite web|url=http://www.mrs.org.uk/researchcompany/ipsos-mori|title=Ipsos MORI - Market Research Agencies - The Research Buyers Guide|website=Market Research Society|accessdate=6 February 2019}} 6. ^{{cite web |url=https://www.theguardian.com/media/2005/oct/10/citynews.politics |title=French rival snaps up Mori |date=10 October 2005 |author=Julia Day |work=The Guardian |accessdate=2012-12-20 }} 7. ^{{cite web |url=https://www.theguardian.com/media/2005/jun/15/pressandpublishing.marketingandpr/print |title=Sir Bob quits Mori chairmanship |date=15 June 2005 |author=Rupert Jones |work=The Guardian |accessdate=2012-12-20 }} 8. ^{{cite web |url=https://www.theguardian.com/theobserver/2005/jan/02/magazine.features7 |title=This Much I know |date=2 January 2005 |author=Ian Tucker |work=The Observer |accessdate=2012-12-20 }} 9. ^{{cite web |url=http://www.thesundaytimes.co.uk/sto/news/uk_news/Society/article1258380.ece |title=Switch on and you become a goldmine |date=12 May 2013 |author=Richard Kerbaj and Jon Ungoed-Thomas |work=The Sunday Times |accessdate=11 August 2013 }} 10. ^{{cite web |url=http://www.thesundaytimes.co.uk/sto/news/uk_news/National/article1258476.ece?CMP=OTH-gnws-standard-2013_05_11 |title=Secrets of 27m mobile phones offered to police |date=12 May 2013 |author=Richard Kerbaj and Jon Ungoed-Thomas |work=The Sunday Times |accessdate=11 August 2013 }} 11. ^{{cite web |url=http://www.information-age.com/technology/mobile-and-networking/123457043/ee-and-ipsos-mori-face-privacy-backlash-over-mobile-data-analysis |title=EE and Ipsos MORI face privacy backlash over mobile data analysis |date=13 May 2013 |author=Pete Swabey |work=Information Age |accessdate=11 August 2013 }} 12. ^{{cite web |url=http://www.ipsos-mori.com/newsevents/latestnews/1390/Ipsos-MORI-response-to-the-Sunday-Times.aspx |title=Ipsos MORI response to the Sunday Times |date=12 May 2013 |author= |publisher=Ipsos MORI |accessdate=11 August 2013 }} External links
4 : Public opinion research companies|Marketing research companies of the United Kingdom|Companies based in the London Borough of Tower Hamlets|Opinion polling in the United Kingdom |
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