“Fast casual restaurant”的意思、由来-开放百科全书

A fast casual restaurant, found primarily in the United States, does not offer full table service, but advertises higher quality food than fast food restaurants, with fewer frozen or processed ingredients. It is an intermediate concept between fast food and casual dining, and usually priced accordingly. The category is exemplified by chains such as Chipotle Mexican Grill, Shake Shack, Boston Market, Bruegger's, Captain D's, Culver's, Dig Inn, Freddy's Frozen Custard & Steakburgers, Newk's Eatery, Noodles & Co., Panera Bread,^[1] Pizza Ranch, Pollo Tropical, Portillo's, Smashburger, Vapiano and Zaxby's.

History

The concept originated in the United States in the early 1990s, but did not become mainstream until the end of the 2000s and the beginning of the 2010s.^[2] During the economic recession that began in 2007, the category of fast casual dining saw increased sales to the 18–34-year-old demographic.^[3] Customers with limited discretionary spending for meals tend to choose fast casual for dining perceived as healthier.^[3]^[4]

Definition

The publisher and founder of FastCasual.com, Paul Barron, is credited with coining the term "fast-casual" in the late 1990s.^[5] Horatio Lonsdale-Hands, former Chairman and CEO of ZuZu Inc., is also credited with coining the term "fast-casual". ZuZu, a handmade Mexican food concept co-founded by Lonsdale-Hands in 1989, filed a U.S. Federal trademark registration for the term "fast-casual" in November 1995,^[6] leading Michael DeLuca to call Lonsdale-Hands a "progressive pioneer in the burgeoning 'fast-casual' market segment" in the July 1996 edition of Restaurant Hospitality.^[7]

The company Technomic Information Services defined "fast-casual restaurants" as meeting the following criteria:^[8]

See also

References

1. ^{{cite news |author=Julia Moskin |title=Hold the Regret? Fast-Food Seeks Virtuous Side |url=https://www.nytimes.com/2014/07/26/nyregion/26fastfood.html |quote=These ambitious new chains make up only a sliver of the nation's $683 billion restaurant industry. But all are within its swiftest-growing segment, 'fast-casual', a subset of fast-food that includes places like Chipotle and Panera, whose offerings are marketed as a rung or two higher than those of Burger King or Taco Bell: fewer frozen and highly processed ingredients, more-comfortable seats, better coffee and (sometimes) healthier food. |newspaper=The New York Times |date=July 25, 2014 |accessdate=July 27, 2014}}
2. ^{{cite web|url=http://www.bluemaumau.org/9057/2010%E2%80%99s_twenty_largest_fastcasual_franchises |title=2010’s Twenty Largest Fast-Casual Franchises |publisher=BlueMauMau |accessdate=June 29, 2011}}
3. ^¹{{cite news|url=https://finance.yahoo.com/career-work/article/108728/burger-king-draws-critics|title=As Sales Drop, Burger King Draws Critics for Courting 'Super Fans'|author=Jargon, Julie|work=The Wall Street Journal|publisher=Yahoo! Finance|date=February 1, 2010|accessdate=February 1, 2010|deadurl=yes|archiveurl=https://web.archive.org/web/20100204190038/http://finance.yahoo.com/career-work/article/108728/burger-king-draws-critics|archivedate=February 4, 2010|df=mdy-all}}
4. ^http://time.com/money/4419283/expense-report-meals-panera/
5. ^{{cite book |last1=Wheelen |first1=Thomas L. |title=Strategic Management and Business Policy: Cases |year=2006 |publisher=Pearson Prentice Hall |location=Upper Saddle River, N.J |isbn=978-0-13-149460-2 |edition=10th |last2=Hunger |first2=J. David}}
6. ^{{cite web|title=Fast Casual Trademark Serial Number: 75017852|url=http://www.trademarkia.com/fast-casual-75017852.html}}
7. ^{{cite journal|title=Formula for Success|journal=Restaurant Hospitality|date=July 1996|volume=80|issue=7|pages=81–86}}
8. ^{{cite news | title = What exactly is fast casual? | url = http://www.franchisetimes.com/content/story.php?article=00643 | accessdate = January 23, 2011 | newspaper = Franchise Times | date = January 2008 | archiveurl = https://web.archive.org/web/20121021191740/http://www.franchisetimes.com/content/story.php?article=00643 | archivedate = October 21, 2012}}