| 释义 |
- History
- Celebrity endorsements and publicity
- Awards
- Restaurant menu inclusion
- Controversies and criticisms
- See also
- References
- External links
{{good article}}{{Infobox company
| name = Gardein
| logo = Gardein logo.svg
| image =
| type =
| industry =
| founded =
| founder = Yves Potvin
| hq_location_city = Richmond, British Columbia
| hq_location_country = Canada
| area_served =
| key_people =
| products = Animal meat-free foods
| brands =
| owner = Garden Protein International, Pinnacle Foods
| website = [https://www.gardein.com/ Gardein official website]
}}Gardein (a portmanteau of garden and protein) is a product line of meat-free foods made by Garden Protein International in Richmond, British Columbia, Canada. In November 2014, Pinnacle Foods purchased Gardein for $154 million.Gardein's new process creates meat-like fibers from vegetables.[6] Ingredients include proprietary formulations of proteins (slow-cooked soy, wheat and pea), organic flours (kamut, amaranth, millet, quinoa), potato starch, modified vegetable gum, organic beet fibers, and carrot fibers.[7] History Garden Protein International was established by former chef[8] Yves Potvin. In 2001, Potvin sold his company, Yves Veggie Gourmet (also known as Yves Fine Food), in order to focus on Gardein products. Gardein is listed as having been officially established in 2003, and the company launched their frozen products in 2009.[9] In 2007, Garden Protein had 85 employees and had $50 million in yearly sales.[10] In 2014, they had nearly $100 million in yearly sales at the retail level.[11] The following year, they had more than 250 employees in their manufacturing plant and distributed their products to more than 22,000 stores in North America.[12] Gardein was first used in the United Kingdom in 2008, as an ingredient in Grassington's frozen meals.[13] In 2015, Gardein was assessed by Clear Food as one of the top five most hygienic brands of hot dog and sausage manufacturers.[14][15] Celebrity endorsements and publicity In 2008, there were rumours that Heather Mills was in talks with Gardein to publicise a new line of products. This was considered noteworthy at the time, as a preceding mock meats company, Linda McCartney Foods, was established by Linda McCartney (who was married to Paul McCartney. McCartney is also Mills' ex-partner).[16] Mills had previously courted controversy in 2002 as people perceived her plans to write a vegetarian cookbook as mimicry of McCartney's own bestselling vegetarian cookbook.[17] In 2009, Gardein products were featured on The Oprah Winfrey Show by chef and Gardein consultant Tal Ronnen.[18] They have also been part of other segments of the show in August 2010 and in February 2011.[19] In 2013, Gardein partnered with the Los Angeles City Council to celebrate Meatless Monday.[20][21] Awards In 2007, Gardein received PETA's Company of the Year Award (also known as a PETA Proggy Award[22]) for their meat substitute products.[10] Since 2010 Gardein has received four Canadian Grand Prix New Product awards[27] (Frozen or Refrigerated Prepared Food & Entrees, 2013[23], Fishless Fillet and Crispy Chik'n with Veggies Pocket Meal, 2015[24]), and Gardein also won a New Product award from Veg News Magazine three years in a row (2010, 2011 and 2012).[30] Gardein's Seven Grain Crispy Tenders product won Shape Magazine's Best Snack award in 2010, and Gardein then won the Good Food Award by Natural Health Magazine in 2011.[5] Gardein received several awards in 2014, including PETA's Product of the Year,[32] the Libby Award for PETA's 'Best Seasonal Vegan Food,'[33] the 'Foodie Award' by the Vegetarian Times,[34] and the National Restaurant Association's Food and Beverage Innovations (FABI) Awards for their Fishless Fillets.[25] Also that year, the brand received the Leadership in Sustainability award at the British Columbia Export Awards,[36] and Mercy for Animals awarded founder Yves Potvin their Innovative Business Award.[37] Better Homes and Gardens awarded Gardein with Best New Product in the Meatless Alternative category for their Crispy Chick'n Sliders in 2014,[26] and 'Best New Product' in 2015.[39]In 2015, Gardein's Gluten-Free Beefless Ground was a finalist for Best Meat Replacement in Delicious Living Magazine's third annual Best Bite Awards. In the same year, they received the Progressive Grocer Category Advisor Award (Frozen Meatless Foods category) for their Fishless Fillets.[27] Restaurant menu inclusionAlthough Gardein is primarily sold as a frozen product in grocery stores,{{Citation needed|date=November 2017}} its products have been included on restaurant menus as well. - Many of the faux meat options available at Veggie Grill restaurants are made from Gardein products.[28]
- In 2017, hamburger chain Johnny Rockets added the Gardein black bean patty to its menu.[29]
Controversies and criticisms In February 2018, Garden Protein International Inc. (Gardein) plead guilty in the Provincial Court of British Columbia to a 2016 offence of unlawfully dumping vegetable oil into a ditch on Gardein's property, which leads into the Fraser River. The company was fined $285,000, ordered to improve its Richmond-based plant to prevent future spills, and added to the Environmental Offenders Registry.[30] See also{{portal|Canada|Food}}- List of meat substitutes
- List of vegetarian and vegan companies
- Veggie burger
- Vegetarian cuisine
References1. ^{{Cite news|url=|title=just the answer: Gardein founder and CEO Yves Potvin.|last=Best|first=Dean|date=1 May 2015|work=Just-Food|access-date=}}
2. ^{{Cite web|url=http://thedailyrecord.com/2015/09/23/pinnacle-coming-to-hagerstown/|title=Pinnacle coming to Hagerstown – Maryland Daily Record|last=Bednar|first=Adam|access-date=2017-09-09}}
3. ^https://gardein.com/faq/
4. ^https://gardein.com/faq/
5. ^{{Cite news|url=|title=Meat alternatives firm Gardein adds gluten-free to range|last=Abdulla|first=Hannah|date=14 February 2014|work=Just-Food|access-date=}}
6. ^{{Cite news|url=https://www.nytimes.com/2014/04/03/business/meat-alternatives-on-the-plate-and-in-the-portfolio.html|title=Fake Meats, Finally, Taste Like Chicken|last=Strom|first=Stephanie|date=2014-04-02|work=The New York Times|access-date=2018-02-22|language=en-US|issn=0362-4331}}
7. ^{{Cite journal|last=Feder|first=David|date=1 April 2013|title=Flavorful fake-outs: meat analogs used to offer one choice: either you suffered, or the animal did. Today, processors are artisans at creating meat, poultry and seafood substitutes so good they cluck, moo and...whatever it is fish do|url=|journal=Prepared Foods|volume=182 no 4|pages=37|via=Factiva}}
8. ^{{Cite news|url=|title=Yves Potvin on rapid growth|last=|first=|date=21 October 2008|work=The Globe and Mail|access-date=}}
9. ^{{Cite journal|last=Hudson|first=Sabrina|date=28 April 2014|title=Fish-free filets angle for sales: Gardein looks to hook more than just vegans with meatless product|url=|journal=Los Angeles Business Journal|volume=36 no 17|pages=3|via=Factiva}}
10. ^1 {{Cite news|url=|title=Meatless meat wins animal rights award; Veggie-based chicken and beef look-alikes are created by Richmond's Garden Protein|last=Anderson|first=Fiona|date=27 December 2007|work=|access-date=|page=C4}}
11. ^{{Cite news|url=http://www.latimes.com/business/la-fi-himi-yves-potvin-20140720-story.html|title=How I Made It: Yves Potvin|last=Hsu|first=Tiffany|date=2014-07-20|work=Los Angeles Times|access-date=2017-09-09|language=en-US|issn=0458-3035}}
12. ^{{Cite journal|last=Miller|first=Nancy|date=March 2015|title=Where's the beef?|url=|journal=Los Angeles Magazine|volume=60 no 3|pages=104-108|via=Factiva}}
13. ^{{Cite news|url=|title=New vegetarian launches to capitalise on UN claims|last=Beckett|first=Alex|date=13 September 2008|work=The Grocer|access-date=|last2=Riley|first2=Lisa|page=33}}
14. ^{{Cite news|url=|title=Human DNA found in popular hot dog and sausage brands and 10% of vegetarian varieties contain meat|last=Bleier|first=Evan|date=27 October 2015|work=Mail Online|access-date=}}
15. ^{{Cite news|url=|title=Hot dogs contain human DNA: Study|last=|first=|date=29 October 2015|work=Central Asia News|access-date=}}
16. ^{{Cite news|url=|title=Will party habit wild Alice cost £800M?|last=Nicholl|first=Katie|date=12 October 2008|work=The Mail on Sunday|access-date=|page=20-21}}
17. ^{{Cite news|url=|title=Heather takes leaf from Linda's book|last=Lampert|first=Nicole|date=17 November 2002|work=The Sunday Mail (Brisbane)|access-date=}}
18. ^{{Cite news|url=|title=Chef puts the protein on vegan plates|last=Butler|first=Grant|date=7 September 2010|work=The Oregonian (MCT)|access-date=}}
19. ^{{Cite news|url=|title=Richmond-based firm braces for another wave of Oprah-fuelled growth|last=Shore|first=Randy|date=1 February 2011|work=Postmedia News|access-date=}}
20. ^{{Cite web|url=http://www.prnewswire.com/news-releases/los-angeles-city-council-commends-gardein-for-its-support-of-meatless-monday-183073531.html|title=Los Angeles City Council Commends Gardein for its Support of Meatless Monday|last=Gardein|website=www.prnewswire.com|language=en|access-date=2017-09-09}}
21. ^{{Cite news|url=|title=L.A. City Council Salutes Gardein for Its Support of Meatless Monday|last=|first=|date=17 December 2012|work=Health & Beauty Close-Up|access-date=}}
22. ^{{Cite news|url=|title=B. C. company wins PETA award for imitation meat; 'Fools even most diehard meat eater'|last=Anderson|first=Fiona|date=28 December 2007|work=Montreal Gazette|access-date=|page=A16}}
23. ^{{Cite news|url=|title=Grocery Industry Honours Rookies of the Year|last=|first=|date=7 June 2013|work=Canada NewsWire|access-date=}}
24. ^{{Cite news|url=|title=Gardein Honored at Canadian Grand Prix New Product Awards for Fifth Consecutive Year|last=|first=|date=11 June 2015|work=India Retail News|access-date=}}
25. ^{{Cite news|url=|title=NRA reveals 2014 FABI Award picks|last=|first=|date=12 March 2014|work=Restaurant Hospitality|access-date=}}
26. ^{{Cite news|url=|title=Better Homes and Gardens Highlights Best New Product Awards 2014 Winners|last=|first=|date=27 January 2014|work=Entertainment Close-Up|access-date=}}
27. ^{{Cite web|url=http://www.prnewswire.com/news-releases/gardein-receives-progressive-grocers-2015-category-advisor-award-300177549.html|title=Gardein™ Receives Progressive Grocer's 2015 Category Advisor Award|last=Gardein|website=www.prnewswire.com|language=en|access-date=2017-09-09}}
28. ^{{cite web |title= Restaurant spotlight {{!}} veggie grill |url= https://gardein.com/gardeins-on-the-veggie-grill/ |website= Gardein |accessdate= 18 November 2017}}
29. ^{{cite web |title= Johnny Rockets Adds Vegan Burger to its Menu |url= http://www.onegreenplanet.org/vegan-food/johnny-rockets-adds-the-vegan-burger-to-its-menu/ |website= OneGreenPlanet.org |accessdate= 18 November 2017 |date= 31 July 2017}}
30. ^{{Cite web|url=https://www.canada.ca/en/environment-climate-change/news/2018/02/british_columbiamanufacturerofplant-basedfoodsfinedforfisheriesa.html|title=British Columbia manufacturer of plant-based foods fined for Fisheries Act violation - Canada.ca|last=Canada|first=Environment and Climate Change|website=www.canada.ca|language=en|access-date=2018-02-22}}
31. ^1 [https://www.reuters.com/article/2014/11/14/us-pinnacle-fds-deals-idUSKCN0IY1HB20141114 Pinnacle Foods to buy Canadian protein foods maker Garden]. Reuters, 14 November 2014
32. ^1 {{cite news| title =Winner – Gardein Golden Fishless Filets! | url =http://gardein.com/winner-gardein-golden-fishless-filets-better-homes-gardens-best-new-product-2015/ | publisher =Gardein.com| date =February 2, 2015| accessdate = 2015-03-16}}
33. ^1 {{cite news| title =Gardein’s ‘Golden Fishless Filet’ Is PETA’s ‘Product of the Year | url =http://www.peta.org/media/news-releases/gardeins-golden-fishless-filet-petas-product-year/ | publisher =PETA| date =December 17, 2014| accessdate = 2015-03-16}}
34. ^1 {{cite news| title =2014 Libby Awards | url =http://features.peta2.com/libby-awards-2014/#| publisher =peta2| date =2014| accessdate = 2015-03-16}}
35. ^1 {{cite news| title =Gardein™ Receives Award for Leadership in Sustainability at the British Columbia Export Awards | url =http://www.businesswire.com/news/home/20141118005253/en/Gardein%E2%84%A2-Receives-Award-Leadership-Sustainability-British-Columbia#.VQNoa2R4qly| newspaper =Business Wire | date =November 18, 2014| accessdate = 2015-03-16}}
36. ^1 {{cite news| title =2014 Foodie Awards: Market to Table| url =http://www.vegetariantimes.com/article/market-to-table-vts-2014-foodie-awards/| newspaper =Vegetarian Times | date =2014| accessdate = 2015-03-16}}
37. ^1 {{cite news |title = Innovative Business Award |url = http://gardein.com/mfa-awards-yves-potvin-innovative-business-award/ |publisher = gardein.com |date = 2014 |accessdate = 2015-03-16 |deadurl = yes |archiveurl = https://web.archive.org/web/20150222160842/http://gardein.com/mfa-awards-yves-potvin-innovative-business-award/ |archivedate = February 22, 2015 |df = }}
38. ^1 {{cite web|url=http://www.newswire.ca/en/story/1185859/gardein-earns-three-peat-with-coveted-canadian-grand-prix-new-product-awardstm |title=Gardein Earns "Three-Peat" with Coveted Canadian Grand Prix New Product Awards™ |publisher=Newswire.ca |date=2013-06-18 |accessdate=2013-10-09}}
39. ^1 {{cite web|url=http://vegnews.com/articles/page.do?pageId=5212&catId=7 |title=The 2012 Veggie Awards |publisher=Vegnews.com |date=2012-12-03 |accessdate=2013-10-09}}
40. ^1 2 {{cite web|url=http://www.shape.com/healthy-eating/meal-ideas/top-30-low-calorie-snacks?page=2 |title=Low-Calorie Snacks|Shape Magazine |publisher=Shape.com |date=2011-08-26 |accessdate=2013-10-09}}
[31][32][33][34][35][36][37][38][39][40]
}}External links{{Commons category|Gardein}}- {{official|https://www.gardein.com}}
{{Pinnacle Foods, Inc.}}{{Vancouver Corporations}} 5 : Meat substitutes|Food product brands|Companies based in Richmond, British Columbia|Canadian brands|Food and drink companies of Canada |