| 词条 | George Platt Brett |
| 释义 |
|name = George Platt Brett Jr. |image = |caption = |birth_date = {{Birth date|1893|12|09}} |birth_place = Darien, Connecticut |death_date = {{Death date and age|1984|02|11|1893|12|09}} |death_place = Southport, Connecticut |spouse = Isabel Stevenson Yeomans |father = George Platt Brett Sr. |children = George Platt Brett III Bruce Yeomans Brett |parents = |resting_place = |known_for = Publisher of Gone with the Wind Head of Macmillan Publishers (United States) |occupation = Publisher |alma_mater = }}George Platt Brett Jr. (December 9, 1893 – February 11, 1984) served at Chairman of the American division of Macmillan Publishing and secured publishing rights to Gone With the Wind.[1] BiographyCareerGeorge Brett started with Macmillan in 1913 as a traveling salesman and took over as President of Macmillan in 1931. Brett took over as chairman in 1936 after the death of his father, George Platt Brett Sr.[2][3][4] Brett is best known for having "scored one of publishing's all-time triumphs by gaining the rights to 'Gone With the Wind.'[1] The success of Gone with the Wind from 1935-1936 lead to bonuses of 18% to all employees at Macmillan. Additional literary success under Brett were Rachael Filed's All This and Heaven Too and Katleen Winsor's Forever Amber.[5] In addition, Brett published notable authors C. S. Lewis and Marianne Moore.[6] In 1939, Brett promoted a special motion picture edition of Gone with the Wind at the same time the film was being released. Brett was the first to introduce marketing a book and movie at the same time. This was perhaps the earliest instance in the book publishing industry of the "tie-in," a marketing strategy which involves a mass media commodity appearing simultaneously in several formats that advertise each other.[7] In 1944 Brett fought efforts by the British Publisher Bureau to corner the American market for British publishing houses.[8] In 1951, Brett bought the US division from London based Macmillan Publishing. At this time Macmillan was the second largest publisher in the United States[9] Brett was succeeded by his son, Bruce Y. Brett in 1958.[6] Military and Public Service
Memberships
Personal lifeBrett was born in Darien, Connecticut and attended the Salisbury School in his home state and the Collegiate School in New York City. Brett was married to Isabel Stevenson Yeomans.[1][11] He died in 1984.[12] See also{{Portal|United States Army|World War I}}
Bibliography
Additional information
References1. ^1 2 3 {{cite news |first= Wolfgang|last= Saxon |title=George P. Brett is dead at 91; Headed Macmillan Company|url= http://select.nytimes.com/search/restricted/article?res=F30A14F6395F0C768DDDAB0894DC484D81|work= New York Times|date= February 15, 1984|accessdate=2008-04-19 }} 2. ^{{cite book|title= Macmillan A Publishing Tradition |first= Elizabeth |last= James |page= 187 |publisher=Palgrave Macmillan |year= 2002 |isbn= 0-333-73517-X}} 3. ^{{cite web |url=http://www.referenceforbusiness.com/history2/97/Macmillan-Inc.html |title= Macmillan, Inc. - Company Profile |accessdate= 2008-04-07}} 4. ^{{Harvnb|Young|1995|p=7}} 5. ^{{cite book |first=David | last=McKitterick | title=A History of Cambridge University press Volume III: New Worlds for Learning 1873–1972 | page=308}} 6. ^1 {{cite book |first=Fred |last=Kobrak |title=The Structure of International Publishing in the 1990s | page=31}} 7. ^{{Harvnb|Young|1995|p=8}} 8. ^{{cite book|title= The Diplomacy of Ideas: US Foreign Policy and Cultural Relations, 1938–1950 |first= Frank |last= Ninkovich |pages= 89–90}} 9. ^{{cite news| url=http://www.time.com/time/magazine/article/0,9171,888948,00.html?promoid=googlep | work=Time | title=PUBLISHING: Crofter's Crop | date=January 22, 1951 | accessdate=May 3, 2010}} 10. ^{{cite book |first=Hamlin |last=Garland |title=Roadside Meetings | page=397}} 11. ^{{cite news | title=Many Betrothals in Early Autumn | date=September 14, 1916 | work=The New York Times | url=https://timesmachine.nytimes.com/timesmachine/1916/09/14/301895502.pdf | accessdate=2010-03-30 | format=PDF}} 12. ^{{cite book | editor-last=Moritz | editor-first=Charles | title=Current Biography Yearbook | year=1984 | publisher=H. W. Wilson Company | location=New York | page=469 | url=https://books.google.com/books?ei=ZAKyS5u4BsH_lgffnPyTBQ&ct=result&id=yvwZAAAAYAAJ&q=george+brett#search_anchor }} Sources
| last = Young | first = David | title = The Macmillan Company of Canada in the 1930s | journal = Journal of Canadian Studies | publisher = Trent University | volume = 30 | issue = 3 | date = Fall 1995 | pages = 117–33 | url = http://findarticles.com/p/articles/mi_qa3683/is_199510/ai_n8731586/ }}. {{s-start}}{{succession box | title=Macmillan Publishing USA Chairman| before=George Platt Brett Sr.| after=Bruce Brett| years=1936–1958}}{{end}}{{DEFAULTSORT:Brett, George Platt Jr.}} 7 : 1893 births|1984 deaths|American book publishers (people)|American military personnel of World War I|People from Darien, Connecticut|Collegiate School (New York) alumni|United States Army personnel |
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