| 词条 | G. Yafit |
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Life and careerGreenberg was born in Bnei Brak in 1951 to a traditionalist Jewish family who had immigrated from Tripoli in Libya, and was one of five daughters. She studied geography and education at Bar-Ilan University. Greenberg began working as an accountant at for Hilton Hotels. She switched to advertising, establishing the G. Yafit company in 1977.[2] The company initially posted advertisements in newspapers, the first of which was an advert for Tadiran refrigerators in Yedioth Ahronoth.[2] When commercial television began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style[3] sees her front the advert herself to talk about the product. In recent years her daughter-in-law, Maya Yeshayahu, has appeared alongside her in the adverts. In June 2014 a group of investors led by G. Yafit acquired the Steimatzky bookstore chain from Markstone Capital Partners. References1. ^Lauder to sell Channel 10 stake to Yafit Greenberg Globes, 17 November 2013 2. ^1 About Us G. Yafit {{he icon}} 3. ^{{cite news |author=Orna Coussin |url=http://www.haaretz.com/culture/arts-leisure/a-woman-s-work-is-still-not-done-1.182109 |title=A woman's work is still not done |newspaper=Haaretz |date=8 March 2006 |accessdate=13 January 2014}} External links
7 : 1951 births|Living people|Bar-Ilan University alumni|Israeli businesspeople|Israeli television personalities|People from Bnei Brak|Israeli people of Libyan-Jewish descent |
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